Date-wise News

The two-month long pitching process of Radio City has finally culminated. The organisation has signed Meridian and Ogilvy One for its creative duties. Lodestar Universal will continue to handle the media duties. Hanmer & Partner has been appointed as the PR agency. The ad spends of the business is estimated to be more than Rs 10 crore.

exchange4media Mumbai Bureau Apr 24, 2007 5:49 PM

Rakshin Patel, Senior VP and GM, RMG Connect, has put in her papers. She is yet to decide on her next assignment.

exchange4media Staff Apr 24, 2007 3:47 PM

ESPN STAR Sports has announced the launch of a dedicated cricket channel especially for audiences in the Indian subcontinent. The new channel, STAR Cricket, will commence transmission in June 2007. STAR Cricket will be the 15th channel launched by ESPN STAR Sports in the Asia Pacific region and the third in India.

exchange4media Staff Apr 24, 2007 3:22 PM

NEW DELHI: The Indian outsourcing story, hitherto limited to IT/ITeS, just got a brand edge. Well, make it a price warrior 'luxury' brand. The world's largest luxury goods marketer, Paris-based $17-billion Moët Hennessy Louis Vuitton (LVMH) is eyeing India in order to take on competition in its third biggest market, Japan.

exchange4media Staff Apr 24, 2007 9:31 AM

Samsung, the official partner of the Olympic Games in wireless telecommunications equipment, concluded a sponsorship contract with the International Olympic Committee. According to the new contract, Samsung will officially sponsor the Olympic Games and the Olympic Movement for the next eight years.

exchange4media Staff Apr 24, 2007 9:28 AM

National Geographic Channel has tied up with Titan Industries for the launch of the new Titan aviator watches inspired by World War II fighter aircrafts. As a part of the tie-up, Nat Geo has created an exclusive commercial for the new aviator series, using the exclusive footage on fighter planes from its ‘Top Gun’ show series.

exchange4media Staff Apr 24, 2007 9:27 AM

MH1 is gearing up to launch a 24-hour Hindi news and current affairs channel called MH1 News, in the first week of May. The channel would lay stress on interactive elements, whereby attempts would be made on having direct interaction with the viewers.

exchange4media Staff Apr 24, 2007 9:26 AM

Naukri.com is still the No. 1 job site in India, as per the latest figures released by research outfits like Comscore, Alexa, Juxt Consultant, Quantcast, etc., while TimesJobs.com has been declared No. 3. TimesJobs.com had earlier published an article in The Times of India and the Economic Times claiming ‘Everyone is quitting Naukri’. Naukri.com then issued a statement, claiming that it is still a leader, as was declared by the research agencies.

exchange4media Staff Apr 24, 2007 9:25 AM

V&S Broadcasting, a subsidiary of UTV Broadcasting, has appointed Dilshad Master as Chief Operating Officer for three channels slated to be launched in the variety and specialty genre.

exchange4media Mumbai Bureau Apr 24, 2007 9:23 AM

Amrita TV is entering into third year of operation this month. As part of its second anniversary, the channel would be hosting the third edition of the Amrita Film Awards at Chandrasekharan Stadium in Thiruvananthapuram on May 5.

exchange4media Chennai Bureau Apr 24, 2007 9:19 AM

Following the TDSAT order, Tata Sky has decided to drop 13 channels from the Zee bouquet. The channels are 24Ghanta, Play TV, Zee Jagran, Zee Smile, Zee Music, Zee Kannada, Zee Telegu, Zee Sports, ETC Punjabi, ETC, Zee Premier, Zee Action and Zee Classic.

exchange4media Staff Apr 24, 2007 9:17 AM

The ASCI is back this year with an entire host of ads that need to be modified or removed. This year, agencies including O&M, RK Swamy BBDO, Rediffusion DY&R, Quadrant and Mudra Communications have been pulled up for advertisements that are unsuitable or unsubstantiated.

exchange4media Staff Apr 24, 2007 9:16 AM

With the culmination of KBC-SRK, Star Plus has two shows in its 9 pm to 10 pm block — Fox Television Studio’s maiden show ‘Meri Awaz ko Mil Gayi Roshni’ at 9 pm, and a Balaji show at 9.30 pm, called ‘Kasturi — Laakhon Jaisi Par Laakhon Mein Ek’.

exchange4media Mumbai Bureau Apr 24, 2007 9:14 AM

Maureen Johnson of WPP’s retail consultancy -- The Store, in her presentation on “Building brands in the ambience of Consumption”, spoke on how in-store displays are fast becoming the necessary part of any media plan and also about the next level of it.

exchange4media Mumbai Bureau Apr 24, 2007 9:13 AM