Date-wise News

Berliners as many like to call them is definitely the flavour of the season. Metropolitan Media Co. the newest player in print media, is ready to roll out Delhi’s first morning compact, ‘Metro Now’, early next week at Re 1.

exchange4media Staff Jan 31, 2007 5:18 PM

Following a multi-agency pitch, O&M Delhi has bagged the creative duties for ‘mint’, the compact business daily from HT Media that hits the stands on February 1, 2007, in Delhi and Mumbai.

exchange4media Staff Jan 31, 2007 12:56 PM

Coca-Cola India today launched new Fanta, which according to the company is "tastier with improved flavour". The new recipe is a result of four rounds of research and two-year efforts in developing the formulation.

exchange4media Staff Jan 31, 2007 8:46 AM

Usha International Ltd has announced aggressive plans to strengthen its market share in the fan market in 2007. Besides, the company has also unveiled a unified branding strategy for all its consumer durable products. Beginning this year, ‘It’s a better life’ will be the common branding baseline across all company products.

exchange4media Staff Jan 31, 2007 8:45 AM

Idea Cellular has successfully adopted the events route to build the brand, using extensive mass media in the past. The mobile service provider has found that building brands through events creates awareness, briefs consumers about the product and caters to the local large population.

exchange4media Staff Jan 31, 2007 8:44 AM

BAG Films Ltd has reported a 33 per cent rise in profit at Rs 12 million for the quarter ended December 31, 2006. During this quarter the company also signed an MOU with the FTII, Pune, for forging alliance with their media institute ISOMES.

exchange4media Mumbai Bureau Jan 31, 2007 8:44 AM

Hello FM, Malar Publications’ FM venture, is sparing no efforts to ensure greater brand visibility, instant recognition and high recall in a fast growing FM market in Chennai.

exchange4media Chennai Bureau Jan 31, 2007 8:43 AM

Sam Balsara has launched a second outdoor agency, Platinum Outdoor. Arminio Ribeiro, formerly President of Portland India, is joining as CEO.

exchange4media Staff Jan 31, 2007 8:42 AM

It has been almost a year in the making. And as the D-day neared, HT Media made sure that the title of its business daily was the best kept secret in town. At an unveiling ceremony in New Delhi on Tuesday evening, the cat was finally allowed to step out. ‘mint’ is all set to roll out on Thursday morning, February 1, 2007, simultaneously from Delhi and Mumbai.

exchange4media Staff Jan 31, 2007 8:41 AM

Jagran Prakashan Ltd, publishers of ‘Dainik Jagran’, has recorded a 143.80 per cent jump in net profit to reach Rs 17.70 crore in the quarter ended December 31, 2006. Net revenues were up 29.79 per cent at Rs 163.45 crore in Q3 FY07 over the corresponding quarter of the last fiscal.

exchange4media Staff Jan 31, 2007 8:38 AM

Television Eighteen has reported a Q3 net profit of Rs 193.20 million, while consolidated revenues have surged 67 per cent (YoY) at Rs 647.46 million.

exchange4media Mumbai Bureau Jan 31, 2007 8:37 AM

JWT, Bangalore, has strengthened its creative team by appointing Padmaja Chandrasekhar, formerly of Grey Worldwide, as Associate Vice-President and Senior Creative Director.

exchange4media Mumbai Bureau Jan 31, 2007 8:36 AM

‘The Telegraph’ is introducing a new lifestyle supplement – ‘T2’ – from February 2 in a bid to connect with a wider reader base. The all-colour tabloid will be given along with with the main paper from Monday to Saturday.

exchange4media Staff Jan 31, 2007 8:34 AM

Franchise Plus magazine and Franchise Association of India have announced the nominations open for the Indian Franchising Awards, 2007, which is slated to be held in the Capital on March 10-12.

exchange4media Staff Jan 31, 2007 8:33 AM

Sony Entertainment Channel has launched a one-hour band, ‘Dus Se Gyara… Waqt Hai Hamara’, which will house two new shows in the 10-11 pm slot – ‘Durgesh Nandinii’ and ‘Jeete Hain Jiske Liye’.

exchange4media Mumbai Bureau Jan 31, 2007 8:32 AM

MAA Bozell, Cochin, has recently bagged the creative and media duties for three accounts – Coconut Development Board, real estate developers Anzera Properties, and Ortho-Care Products, a part of Parathuvayalil Group. The cumulative size of the business is in the region of Rs 8 crore.

exchange4media Staff Jan 31, 2007 8:29 AM

Three agencies are in the fray for the creative business of Onida colour TVs and DVD players. These are Contract, McCann Erickson and Rediffusion DY&R. The selected agency/agencies will be required to work on the brand’s creative strategy in order to give Onida a fresh perspective before they launch their new DVD and colour TV products.

exchange4media Mumbai Bureau Jan 31, 2007 8:29 AM