Date-wise News

Girish Shah, who quit as Marketing Head of Kingfisher Airlines in November 2006, has joined Anil Ambani owned Reliance ADA Group as Head of Branding. His new role will involve responsibility for the core branding of the group.

exchange4media Staff Jan 2, 2007 10:04 AM

Ideas rocked India in 2006 and the country lapped up, debated and cherished them. These motley themes are now being carried into the New Year with renewed hope that they would echo louder in the national consciousness. For the first time, the nation demanded accountability, compliance, a better deal for its citizens and a rich debate on its identity.

exchange4media Staff Jan 2, 2007 8:47 AM

P&G India could well be competing with rival Hindustan Lever on yet another platform. The company is exploring the possibility of entering the Rs 3,000-crore direct selling industry.

exchange4media Staff Jan 2, 2007 8:46 AM

Starting this month, Baristas everywhere will sport a fresh appearance. As part of its exercise to refresh its image, the coffee chain will reveal a conceptual shift from cafe to lounge.

exchange4media Staff Jan 2, 2007 8:45 AM

Public broadcaster Prasar Bharati will need Rs 9,431 crore to telecast Commonwealth Games, 2010, in high-definition TV (HDTV) format. It is under pressure to shift to the format for the games. Prasar Bharati is the host broadcaster for the games.

exchange4media Staff Jan 2, 2007 8:44 AM

Hello FM has made some key additions to its sales and marketing team recently. Charles, who was Associate Vice-President, Brand, has been promoted as Marketing Head of the FM station. Thyagraj has been brought in as Assistant Vice-President, West, while Senthil Kumar has been appointed as Associate Vice-President, South.

exchange4media Chennai Bureau Jan 2, 2007 8:43 AM

Continuing with its innovative marketing efforts, Zapak.com has launched a new outdoor campaign with a live mountaineer climbing up and down a mountain replica on a billboard in Mumbai. The online gaming portal from Reliance Entertainment also created a paintball arena during IIT Powai’s inter college festival recently.

exchange4media Staff Jan 2, 2007 8:42 AM

ESPN-STAR Sports can look back at 2006 with a lot of satisfaction having bagged several major sports properties. The channel unveils its plans for 2007 that involves innovatively marketing these properties as well as introducing scores of new content.

exchange4media Staff Jan 2, 2007 8:42 AM

With CAS coming into effect in several areas with the New Year, DTH players have been actively seeking subscribers in these areas. With the multi system operators, services providers, and cable operators, too, offering lucrative packages, subscribers seem to be spoilt for choice.

exchange4media Staff Jan 2, 2007 8:41 AM

With New Year celebrations over, the media sector is back to business, and a lot of action can be expected from the sector during 2007. Cutting Edge Media’s Rohinton Malloo, who has been involved with various channel launches in the country, draws up a very futuristic scenario as he talks about where media is headed next.

exchange4media Staff Jan 2, 2007 8:40 AM

The year 2006 will always be seen as the one when Hindi GEC saw entertainment grow beyond just ‘good stories, well told’. Where STAR India branched out on newer avenues, players like Zee TV got back in the reckoning and ‘digital’ became a part of everyone’s life.

Noor Fathima Warsia Jan 2, 2007 8:39 AM