Date-wise News

Pondicherry-based fashion label and leather accessory manufacturer, Hidesign, has come a long way since it came into being in 1978. The brand has lined up some aggressive plans to further grow its business both in India and in the international market.

exchange4media Staff Jan 30, 2006 8:06 AM

Raj TV is betting big on music and sprucing up existing shows even as it is conceiving more event properties in the music concert format. The channel is gearing up for ‘Isai Sangamam’, featuring some of the leading singers from India and Malaysia, on February 26. Vijay TV, too, has lined up a music concert on the same day.

exchange4media Chennai Bureau Jan 30, 2006 8:04 AM

Nisha Narayanan is a Media Consultant with wide experience in TV and Radio. She is excited about the impending explosion in FM stations, but cautions that it’s not a good thing for the largest networks to go in for similar content across the country. It may appear to be a cheaper option but may turn listeners off FM altogether.

exchange4media Staff Jan 30, 2006 8:03 AM

Chocolates advertising observed a very high growth in 2003 whereas it dipped in 2004. In 2005, Cadbury India was the highest spender in Print medium. While the bulk of chocolate advertising in Print medium went to newspapers, Cadbury India was the largest advertiser in the category.

exchange4media Staff Jan 30, 2006 8:02 AM

Is Hindustan Lever's Rs 720-crore odd brand, indulging in sensationalism to push its sales in the Rs 4,800-crore soaps category?

exchange4media Staff Jan 30, 2006 8:01 AM

The recently concluded Nasscom summit has pegged Indian animation industry to grow from its current size of $285 million to $950 million, and all this within by 2009. The Indian animation industry has done itself proud by making films like ‘Hanuman’ and has attracted international attention and praise. But does it have the required skilled manpower to take on the challenge?

exchange4media Staff Jan 30, 2006 8:00 AM

ADA group’s Adlabs Films and Chennai-based Ocher Studios have entered into a co-production agreement for a full-length animated feature film project featuring South Indian superstar Rajnikant in the lead. The film is expected to be completed in 12-18 months.

exchange4media Chennai Bureau Jan 30, 2006 7:59 AM

Reliance continues to make its intention clear of being a big player in the entertainment sector. After acquiring 51 per cent controlling stake in Adlabs Films, Reliance has appointed Sunir Kheterpal as Chief Operating Officer of the filmed entertainment business.

exchange4media Staff Jan 30, 2006 7:58 AM

For the six years since its launch, Maruti has always focused on advertisement themes that are different for the Wagon-R. Now, the new advertising and repositioning strategy for the Wagon-R is expected to, in essence, reflect the India growth story.

exchange4media Staff Jan 30, 2006 7:57 AM

The advertising rates of the to-be-launched channel Filmy, an arm of Sahara One Media and Entertainment Limited, will be higher than other movie channels in India.

exchange4media Staff Jan 30, 2006 7:56 AM

Apart from the TRP data published days after a programme goes on air, not much is available for media owners to track channel viewerships. To address this problem, ActiveMedia Technology has been providing mobile services to channels like Aaj Tak, Headlines Today, MTV India, Ten Sports, Doordarshan, CNBC-TV18, Sony, etc.

exchange4media Staff Jan 30, 2006 7:55 AM

As media grows and competition heats up, the battle for consumer attention is getting tougher. This includes general entertainment channels, too, which are facing the heat with the genre seeing 40 launches between October and December 2005. Eikona PR Track takes a closer look to understand the growing importance channels place on PR to support new launches.

Noor Fathima Warsia Jan 30, 2006 7:54 AM

The Great Indian Laughter Challenge’s Tamil version, ‘Kalakkapovadhu Yaaru’, seems to be gaining momentum as it approaches its grand finale on March 3, on Tamil entertainment channel Vijay TV. The show has earned the channel healthy shares in its first 11 episodes, and the last three (in 2006) have done even better than the previous episodes.

exchange4media Staff Jan 30, 2006 7:53 AM

Giving a glimpse of what could be in store for the future of the FM radio industry in India, BAG Infotainment has formed a consortium of over 20 stations through which it would provide national corporate advertisements and syndicated content to the smaller regional players.

exchange4media Staff Jan 30, 2006 7:51 AM