Date-wise News

Wockhardt has employed the wireless medium to launch its product and build a wireless information bulletin (WIB) programme for the doctors. For this, the pharma major has tied up with Activemedia Technology to launch a campaign using the mobile as a marketing and sales tool.

exchange4media Staff Jan 26, 2006 8:28 AM

From being just a solution for greying hair to a fashion statement, the way we look at hair colour has changed drastically. Over the years, with more and more people getting cued into international trends, the hair colour segment has seen immense growth.

exchange4media Staff Jan 26, 2006 8:27 AM

In a unique marketing campaign, South African Tourism has tied up with Inox, the leisure multiplex, for a month-long promotion campaign, which will coincide with the release of Aamir Khan starrer ‘Rang De Basanti’.

exchange4media Mumbai Bureau Jan 26, 2006 8:26 AM

In a bid to tap the immense potential of the Internet, History Channel and Zee Smile have tied up with contests2win.com, one of the world’s largest customised contesting website and interactive marketing solutions company, for ‘Breaking Vegas’ and ‘Khiladi No. 1’, respectively.

exchange4media Staff Jan 26, 2006 8:25 AM

Day 2 at the Images Fashion Forum 2006 (IFF ’06) was a series of CEO meetings that focused on fashion retail segments like clothing, footwear, sportswear, jewelry, watches, ethnic fashion, designer wear, home furnishings, accessories and luxury retail.

exchange4media Staff Jan 26, 2006 8:24 AM

Hindustan Lever Ltd (HLL) has a new management committee in place, which is a transition from its National Management Committee. CEO Douglas Baillie will head the new management committee, which will come into effect from March 1, 2006.

exchange4media Mumbai Bureau Jan 26, 2006 8:23 AM

FMCG major Marico Ltd has launched its first ever corporate advertisement campaign, which highlights the uncommon sense in its approach and serves as an invitation for the best talent to join Marico in its future growth journey.

exchange4media Mumbai Bureau Jan 26, 2006 8:22 AM

Jaya TV is promising its fans a strong dose of the two intoxications that drive consumption on the small screen: cricket and film stars. Come January 27, the MGR-NTR tourney at Sharjah, pitting stars from the film world against each other on the cricket field, will be telecast on the channel.

exchange4media Chennai Bureau Jan 26, 2006 8:21 AM

Mamta Ramachandra and Sandeep Das of the Young Creatives Team from Lowe Lintas, Chennai, were adjudged the winning team in the national creative initiative taken by the Advertising Agencies Association of India. This winning team will represent India at the Asia Pacific Young Creatives Workshop 2006, to be held in Pattaya from March 7-9.

exchange4media Mumbai Bureau Jan 26, 2006 8:20 AM

Electrolux Kelvinator Ltd has decided to retain Mudra as its creative custodian for the Rs 30-crore account. The other agency in the final stage of the pitch was TBWA\India.

exchange4media Mumbai Bureau Jan 26, 2006 8:19 AM