Gen-Next
Undeterred passion for quality, a no compromise approach and honesty to stand for what is correct are the guiding principles that Archana Vyas, VP - India, North & East, Indian Media Exchange (IMX), advocates and have been her guiding principles in her 14-year career. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having been on both sides of the industry, Ritika Batra, Media Director, Lintas Media Group, feels that the industry has changed a lot over the past seven years. She follows the motto: ‘Just give it your best shot, rest will follow’, and this is how she motivates her team and everyone around her. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Kishan Kumar, Investment Director, Maxus, believes that that work is based on the three pillars of continuous improvement of the knowledge base, adaptability at any given situation and undying passion for the work one does. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having been nurtured in the vibrant and aggressive environment of Eureka Forbes, Shashank Sinha’s pursuit has always been new and loftier pinnacles of performance, which continue to spur him on. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Hema Malik, General Manager, Lodestar Universal, believes that the road to success is not a super highway, but starts from the heart and mind. She considers the constant team support that she has been receiving over the years to be her biggest payback. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From selling TV sets and refrigerators in rural Maharshtra to handling all the brands at MEC Mumbai, Sudhan Deo, Business Director – Media Planning, Mediaedge:cia, has come a long way. And what he has retained throughout is his passion for his work, which has given him the edge. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
With 13 years’ experience in integrated marketing communications and communication planning, Nagesh Burla, Senior Director – Entertainment Marketing, GroupM ESP, believes that what drives him is the business of communication. He sees himself in an entrepreneurial role in and around the communication business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From a rookie with the Times Group to Head of Exchange Team, Mindshare Bangalore, 13 years later, Vinod Nathan has covered a lot of ground in the field of media. One aspect that has remained a constant throughout Nathan’s career is his endeavour to add value to whatever he does. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
From harbouring dreams of becoming an air hostess, Vinita Pachisia, Director – The Exchange, Mindshare, has come a long way. The roster of clients that she has handled in a short span of time is impressive and includes the much appreciated Idea Cellular initiatives too. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
In a short span of time, Sapna Sharma, Account Director, Madison Media Plus, has created a name for herself, winning accolades for her work on Max New York Life Insurance and Coca-Cola India. True to the tagline ‘Karo Zyaada Ka Iraada’, Sharma believes in packing in more. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Vikrant Mudaliar currently heads Brand Marketing at Tata Sky Ltd and is based in Mumbai, India. He joined Tata Sky in 2005 and was part of the startup team that launched Tata Sky’s satellite TV service in India in August 2006. A great believer in the importance of consumer insights, He says, “The marketers need to see beyond the obvious to discover real consumer insights. It very often is a case of sifting through ‘what is said’ to find the insight behind ‘what is unsaid’.”
Tarannum Alam started her professional journey in 1999 with Universal McCann. She is currently working with India Media Exchange (IMX) as the buying head for electronics media for all Starcom aligned businesses. According to her, this has been one of the most challenging assignments in her career. For her, the past 10 years in this industry have been extremely fulfilling and exciting. “And I can see that there are many more challenges, that I am willing to take on” asserts Alam.
Imran Karim has been an advertising person throughout. Having started his career in the finance department of Prachar Communication, he moved on to media at the “earliest opportunity”. Another four years with Enterprise, and then it was TME for Karim, where at present he is working as the National Buying Head. Though he is focussed on his current responsibility for now, five years hence, this GenNext Media Magnate would “love to head an agency”.
It was persistence that got Soumya Acharya into the media industry in 1995, and since then he hasn’t looked back, going from strength to strength. As Investment Director – Nokia at Maxus, Acharya looks after one of India’s strongest brands. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Himanka Das, Associate Vice President, Lintas Media Group, almost got into ISRO when the economic liberalisation of the early 1990s led to a switch in career plans. Beginning his career with none other than Sam Balsara, Das has been moving ffrom strength to strength in the media industry. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
As Vice-President of Mudra Communications, Samir Khanna’s guiding principal has been to evolve from media planner to advertising planner to become integrated communications planners. Khanna considers his 13-year media journey as exciting and challenging. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Prerna Singh almost got into theatre, but decided to get into the media business. As AVP – Media, Reliance ADAG, Singh now gets the opportunity to work closely in the film and entertainment space. Over the years she has built up ample experience in media buying and planning and is truly a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Work done well, will speak for itself, believes Deepak Netram, General Manager, Lodestar Universal. And his work for P&G, J&J, Nerolac Impressions and Tata Nano, speak volumes about the passion that he has for media business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
‘Success in my mind would be a function of what my peers feel about my work. When they look at my work, I would want them to say “Now that’s so simple… why didn’t we think of it?”,’ says Andrew Williams. And that is precisely what he is striving for as Group Brand Manager with Asian Paints Ltd. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Goal-oriented and focused with great people management skills, Nitasha Narad’s career graph spans media agencies, television channels as well as marketing companies. As AVP – Marketing Communications, Tata Teleservices, Mumbai, Narad is looking at expanding her media role to include VAS Marketing as her next challenge. She definitely is a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
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