Gen-Next
Elizabeth Venkataraman, Head of Marketing, Kotak Life Insurance, has worked across industries, categories and brands, which has kept her journey action-packed, challenging and stimulating. Yet, she is still raring to go and feels breakthrough moment is yet to come. Such is her passion for her work. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Mamatha Morvankar, Vice President, OMD, has handled some topline clients in her career in advertising. She considers the ad industry to be a dynamic environment where the learning has not stopped. She believes letting her work speak for itself. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A conscious drift into the media industry augured well for Manoj Malkani, Vice President – Mumbai, MPG. Once the plunge was taken, there was no looking back. Malkani believes that with the right attitude, nothing is impossible. One just needs to go for it with a winning attitude. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Having strayed into the media profession by accident, the fascination has kept Radhesh Uchil, General Manager, Platinum India, glued for the past couple of decades. The love of exploring new places and trying out new assignments has kept him on the move. Uchil is a firm believer in team spirit and considers it to be the winning formula. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Future Generali India’s Abraham Alapatt likes to lead from the front. A marketing and brand professional with 14 years of varied experience, Alapatt Lead believes that great people are ordinary people fired by extraordinary passion and determination. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Dinesh Vyas, Head of TME’s Mumbai office, believes in not getting restricted by the media available, but creating a media vehicle apt for the consumer. He considers himself ‘ambition realised’ and aims to head a media agency one day. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Starting out in a design agency, Vishal Mehta, Manager – Marketing, Aditya Birla Financial Services Group (ABFSG), learnt about media and branding on the way. Every piece of work that he develops at ABFSG has to hold true to the test of being customer centric. He is a firm believer of what branding Guru Wally Olins had once said, ‘Branding is about creating and sustaining trust’, which remains his personal mission. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Joining the mutual funds industry from media and advertising industry with 10 years of experience has been a milestone in the career of Sakshi Dalela, Head - Corporate Communications, SBI Funds Management. The sheer pulse and dynamism of the industry has kept her going. She believes in passion, commitment and leading her team from the front. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Archana Patel, Investment Director, CTG, Maxus, has had varied experience in mediums spanning print, digital and television. She considers heading buying on Vodafone at Maxus to be one of her most interesting and challenging assignments. Patel also considers success as a journey and not a destination and is waiting for her ‘breakthrough moment’. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Kingshuk Mitra has stopped planning for his career for he believes it works better that way. Mitra wanted to be a cricketer, but ended up specialising in Finance. After his MBA he wanted to be a stock analyst but the rising graphs that beckoned him were the ones from a media planner's computer. As the head of the Nokia account at Maxus Delhi Mitra has helped Maxus win awards across advertising platforms in India and abroad for Nokia. He cites the Cannes win this year for Nokia as his most prized moment in his career.
Sindhu Raghavan, Partner – Client Leadership, Mindshare Chennai, believes that Today’s markets are ‘conversation markets’. And ideas or choices that make this conversation interesting and engaging will rule. Having worked on clients like Reckitt Benckiser, GM, Bacardi, LG and Maruti, Raghavan knows how to hold conversations and not make noise. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Be true to your work (brand), rest everything will automatically fall in place (promotions, recognition, budgets, etc.), this is the firm belief of Shakeel Anjum, Group Brand Manager, Hyundai Motor India. Anjum has been with Hyundai for 10 years, and has see the auto major through various phases of its growth. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Satyanarayana Kornepati, VP/ Communications Partner, Media Direction Mumbai, strongly believes in ‘Observation’ being the best teacher. A 20-year veteran in this business, Satya is one of the most quoted media professionals in Chennai market. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Trishul Bhumkar, Business Director - Team Vodafone, Maxus, believes in leading his team by example and baptising the team by fire. Working on the Vodafone launch in September 2007 made him sit up and ask – is there a limit to what can be done? The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Client focus, freedom, accountability and fun are the guiding principles of Jignesh Ghelani, Trading Services Director, Mindshare. Over the years he has built up considerable expertise on the national and international front, especially working on the Hindustan Unilever account. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Samir Vora, Chief Manager – Marketing, Birla Sun Life Asset Management Company, believes in hiring for attitude, training for skills, delivering on time. These are the guiding principles with which he has been going from strength to strength in the insurance and MF sector. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A Business Director with Maxus, when he is not strategising the next media blueprint for his client, former state-level athlete Anish Appukuttan is preparing for the 42-km Mumbai Marathon in January. He believes in being the change that he wants to see in others. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Ajit Gurnani, Partner – Client Leadership, Team ABG, Mindshare, understands the demands of the situation and maps the skill and will of team members - to guide, control and delegate. He believes in taking measured risks and not be afraid to fail. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Delivering quality, emphasis on timelines and passion in everything that is undertaken is the motto that Sujata Dwibedy, Director Buying Strategy, Indian Media Exchange (IMX), believes in and guides her team with. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A firm believer in the saying “It is not a question of how well each process works, the question is how well they all work together”, Amit Tiwari, Country Media Manager, Philips India, has a flair for providing creative media solutions, besides bringing in his own brand of optimism. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
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