EMVIES 2006: Experts excited about event, term it as great platform for media industry
With just a day left for the EMVIES 2006 on June 22, 2006, the media fraternity all agog with excitement. Given the detailed judging procedure, the EMVIES is considered as one of the most effective and coveted awards that recognise excellence across all media categories. As is known, 56 entries were eligible for case studies presentations.
With just a day left for the EMVIES 2006 on June 22, 2006, the media fraternity all agog with excitement. Given the detailed judging procedure, the EMVIES is considered as one of the most effective and coveted awards that recognise excellence across all media categories. As is known, 56 entries were eligible for case studies presentations.
The judges for EMVIES 2006 comprised some of the most prominent industry experts like Anupriya Acharya from Media Edge, Jasmin Sohrabji from MediaCom, Radio Mirchi’s Kaushik Ghosh, Starsight’s Sanjay Shah, Marico’s Saugata Gupta, and Starcom’s Pranay Anthwal.
Commenting on her expectations from EMVIES 2006, Apurva Purohit, EMVIES Chairperson, said, “The level of competition has been quite high for EMVIES 2006. We will see the final results on June 22, which I am sure will be a grand event considering the enthusiastic response from the media industry.”
Ravi Kiran, CEO-South Asia, Starcom MediaVest Group, said, “EMVIES is a great platform. It certainly brings attention to the media product and encourages young people to get recognised as a team. Potentially, it can help improve the overall standard of our output.”
Dainik Bhaskar’s Eric D’Souza said, “The EMVIES is an excellent platform, which has been around for a long time now. Awards like the EMVIES certainly help the industry recognise the best work. However, I think that the awards should focus a little more on the media space rather than only ads and advertising agencies.”
Sanjay Shah from Starsight said, “The work that I judged had some very interesting entries because of using various other mediums to strengthen events. Outdoor also had some good innovations. I would suggest participants to add more specific details in their presentations.”
Radio Mirchi’s Kaushik Ghosh said, “The EMVIES backed by the Ad Club is a great platform. I personally loved the work done by Hutch-Pink and Saffola Jaggu’s Mission 10 K in Radio, while Sangini was outstanding because of the huge connection with cinema lovers. Bluestar stood out in the digital space with its innovative text shaking work. Considering that Bluestar is seen more as a service provider than a consumer-centric brand, they have done some beautiful work digitally.”
Marico’s Saugata Gupta said, “Platforms such as EMVIES encourage industry players to do better work which in turn raises industry standards. The EMVIES is a good platform for the media industry.”
RED FM’s Abraham Thomas is excited about entering the final round. He said, “EMVIES is a benchmark of media and media innovation. What makes it more credible is that it is based on effectiveness rather than only creative ideas. This new campaign has worked for us and we are bullish as we are one of the finalists.”
While everyone in the industry considers EMVIES as a platform for showcasing the best work, there are certain areas that should be taken into consideration.
According to Ravi Kiran, a client and media owner authentication of claims made in entries was a must as there were several entries that took claim for media for what must have been an integrated marketing effort. He asked, “Who is ratifying the claims? Who certifies whether a particular piece of work belongs to an agency? The organisers certainly cannot; they have too much work.”
Kiran believed that every entry in each category should be defined clearly and that the agencies should be told what kind of work could not be entered in a certain category. He said, “In the past, I have seen ready reckoners paraded as tools; simple analysis of syndicated data masquerading as research. That’s like laughing the at awards process.”
“I strongly believe that EMVIES should specifically recognise work in areas of tomorrow such as fundamental exploration of the communication process and how consumers are changing in their response to commercial messaging and work in a discipline that has not yet become mainstream. Mere drilling down of TV ratings to uncover some minor truth must be discouraged as should be repackaging of age old analysis. The awards need to evolve from a focus on one medium at a time. Consumers are media neutral; it’s time our industry became media neutral too,” Kiran further said.
Starcom’s Anthwal was all praise for the EMVIES, calling it a brilliant platform. But at the same time he said that it should also focus on profiling at a larger level.
Commenting on areas of improvement, Purohit said, “While entries in Level 1 should focus on better presentation, there is no complaint on the entries that were judged in Level 2. We had judges who represented the client’s side and this makes it even more important for media agencies to work harder and deliver quality work.”
Commenting on the final day, Purohit promised, “We have recognised the best work across the country. This year’s EMVIES will be an interesting event.”
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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