Date-wise News

Everest Brand Solutions has been assigned the creative duties of Kinetic Motor Company’s scooterette brand Kine. The move was not preceded by any pitch for the brand. The incumbent on the business was Contract Advertising. The business is pegged in the region of Rs 5 crore.

Noor Fathima Warsia Feb 6, 2006 7:19 PM

Sanjoy Chakrabarty has joined Dentsu for its media venture which will be announced soon. He is joining as Chief Operating Officer (COO) and will oversee the setting up of this forthcoming media entity for Dentsu in India. He moves from GroupM where he was National Director (Sports & Entertainment).

Noor Fathima Warsia Feb 6, 2006 3:16 PM

If you thought lifetime validity for your pre-paid mobile connection is valid for the rest of your life, think again. The plans are only valid for as long as a telecom services operator’s licence is.

exchange4media Staff Feb 6, 2006 8:12 AM

Southern Spice (SS) Music has concluded the second edition of its VJ hunt, ‘VJ Factor 2’. After a seven-city process that started in October 2005, the channel has found itself four VJs this year.

exchange4media Chennai Bureau Feb 6, 2006 8:11 AM

There was a steep increase in print advertising by mutual funds in 2005, and UTI was the largest advertiser. Newspapers were the preferred medium and West Zone publications cornered most of the ad spends.

exchange4media Staff Feb 6, 2006 8:10 AM

Nitin Kalra, who had floated the public relations agency The Communique, has decided to move on to the client side. Kalra is joining Rajshri Media, which is the digital arm of Rajshri Productions Company, as Vice-President, Content, Sales and Marketing, and will close down the operation of his PR firm.

exchange4media Mumbai Bureau Feb 6, 2006 8:09 AM

Keeping in sync with a brand that has always intended to successfully communicate its philosophy of ‘anticipation’ and ‘innovation,’ Tata AIG Life Insurance has launched its new campaign. The new advertising campaign created by Bates India propagates the idea that ‘Retirement is the beginning of your dream life’.

exchange4media Staff Feb 6, 2006 8:08 AM

Raj TV, in association with Petroleum Conservation Research Association, is embarking on a 25-week trivia journey to engage participants from 75 schools across Tamil Nadu. Based on the theme of environment, the show seeks to create awareness among the gen-next on environment issues, and is the second socially conscious property from the channel focused on this segment.

exchange4media Chennai Bureau Feb 6, 2006 8:07 AM

The final city round of POGO Funtakshari, POGO’s pioneering on-ground initiative and the one and only Antakshari for kids, concluded in the Capital on Sunday and the results are out. Over 90,000 entries were received from kids across India for the Funtakshari in less than a month.

exchange4media Staff Feb 6, 2006 8:06 AM

360 Degree Interactive, a Chennai-based integrated interactive communications and marketing agency, is all set to launch a creative online collaboration tool, TracBac. In its final phase of testing now, the tool will be launched in early-March, and will be offered free for the first one month.

exchange4media Staff Feb 6, 2006 8:05 AM

Pizza Hut, which recently completed 10 years in India, has changed its positioning. The brand has evolved from ‘Good Times Great Pizzas’ to ‘Treat You Just Can’t Beat’. As part of the new proposition, a new marketing campaign has been rolled out and all possible options, comprising a new TVC, radio, print and outdoor advertising, have been used to create the right buzz.

exchange4media Staff Feb 6, 2006 8:04 AM

MMA’s two-day golden jubilee convention drew to a close on February 4. The first session of Day Two on Media and Entertainment saw speakers underlining the need for creating a media ecosystem that enveloped the consumer irrespective of time and space.

exchange4media Chennai Bureau Feb 6, 2006 8:03 AM

Rajat Basra, who was with MPG for a very short stint as Associate Vice-president, is set to join Dentsu Communications as head of media function. Basra is expected to additionally shoulder the responsibilities at a senior level in a yet-to-be-announced Dentsu media entity. He will be based in Delhi.

exchange4media Staff Feb 6, 2006 8:02 AM

Bhaskar Das, Executive President, Bennett, Coleman & Co.Ltd. , is clear that The Times of India is not looking at an edition in the Chennai market, for now. Speaking to exchange4media on the sidelines of MMA’s golden jubilee convention, he admitted that the South as a market was better poised for growth, and that in future, print as a medium would veer towards compactness.

exchange4media Staff Feb 6, 2006 8:01 AM

In an interesting and path-breaking development, the media advisory committee, called the ICE Committee, headed by Principal Secretary P K Nair, has recommended allowing 24-hour news broadcast on FM Radio stations. A final decision on the issue will be taken by the Prime Minister himself.

exchange4media Staff Feb 6, 2006 8:00 AM