Date-wise News
The chota recharge is proving to be a bada headache for dealers. While Hutch's hoardings across town have led to enquiries for the product, this is one time that dealers aren't in any mood to smile. The reason being the low margin on the product. Margins are usually about 3% of product cost.
exchange4media Staff Oct 7, 2005 7:14 AM
The 125-250cc category of motorbikes is seeing action these days, with the launch of Hero Honda's Achiever 150cc bike due in November '05. For FY05, 7.4 lakh 125-150cc bikes were sold, accounting for 15% of all motorbike sales. During April-August '05, 3.5 lakh bikes in this category have been sold - up 65% from a year ago, accounting for 16% of all motorbike sales till date.
exchange4media Staff Oct 7, 2005 7:13 AM
Musical events are the flavour of the season on Tamil entertainment channels. Raj TV has roped in the man with South India’s favourite voice – S P Balasubramanyam – for a concert. The charity show, scheduled for Friday, will be telecast at a later date on the channel.
exchange4media Staff Oct 7, 2005 7:12 AM
It’s a birthday party no one will want to miss. As the country’s beloved mega star, Amitabh Bachchan, turns 63 on October 11, channels are scrambling to weave programmes that promise to give known and unknown aspects of his reel and real lives.
exchange4media Staff Oct 7, 2005 7:11 AM
Striving to keep up with the hustle-bustle of Durga Puja celebrations in Kolkata are the FM channels, who have lined up a series of programmes and promotions for their listeners to bring the real flavour of puja festivities not just in India but abroad as well.
exchange4media Staff Oct 7, 2005 7:10 AM
The TV Today group has forayed into the American market with its Aaj Tak and Headlines Today channels following a tie-up with Echostar Dish Network, the leading satellite service provider for South Asian programming. With this tie-up, the group aims to reach out to over 100,000 households in the US.
exchange4media Staff Oct 7, 2005 7:09 AM
Encashing on the burgeoning mobile phone market and increasing use of the device to generate content by various sectors of the media industry, Cutting Edge Media is introducing Truvideo in partnership with ActiveMedia, a technology that will help enhance quality of video on mobiles.
exchange4media Staff Oct 7, 2005 7:08 AM
Another Tamil game show, this time on Sun TV, is set to air from November 26. The new show from Radaan Mediaworks is slotted for Saturdays and Sundays in the 9 pm to 10 pm time band, and the anchor is none other than popular Tamil actress Ramya Krishnan.
exchange4media Staff Oct 7, 2005 7:07 AM
For channels like VH 1, growing in the Indian market seems to be a dicey affair, especially in the absence of enough data that can ascertain the channel’s fate. To know whether the channel is on track, VH 1 commissioned IMRB to conduct a survey profiling the VH 1 viewer. The channel is happy with the findings.
exchange4media Staff Oct 7, 2005 7:06 AM
How much cricket is too much? Apparently there is room for more. The latest to tap the immense popularity of the game is Yahoo!India, which recently launched its new, refurbished cricket microsite with a brand new international look and added features.
exchange4media Staff Oct 7, 2005 7:05 AM
What does a large publishing group with one of the biggest collections of India-centric images dating back to 1975 do? Share it with whosoever desires to use these high-resolution images for various publishing purposes, of course – for a sum. Hence, the launch of the Indian Today photo service.
exchange4media Staff Oct 7, 2005 7:04 AM
The creative and media custodians for the different brands in the Videocon fold are changing. Sansui has just moved its creative duties to Ambience Publicis from Q:uadrant. The ad spends of the business is worth Rs 35 crore. The media business will be handled by Zenith Optimedia.
exchange4media Staff Oct 7, 2005 7:03 AM
With nine finalists at the 20th London International Advertising Awards, India can look forward to a winter of content. While JWT leads with four entries, RMG David has three entries, and O&M and Dentsu one entry each. It is learnt that there is one winner from among the nine finalists, however, the identity of the winner could not be ascertained.
exchange4media Staff Oct 7, 2005 7:02 AM
<p align=justify>“Indian products are present under global brand names, but as contract manufactured products. It shows that we need to transcend and create brands out of products…I cannot see why an Indian brand cannot address the global market. All around the world, there is an ‘India fever’…it is now a great time to enter the fray.”
exchange4media Staff Oct 7, 2005 12:00 AM
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