Date-wise News
Fairbrother Lenz Eley, the world’s leading media auditing and consultancy company, and Mumbai-based Spatial Access, India’s first media auditing company, have announced an agreement to work together in India and around the world.
exchange4media Staff Jan 27, 2005 12:37 PM
Atulit Saxena has moved to Euro RSCG as Head of Delhi operations. He replaces Anisha Motwani who left Euro RSCG recently to join General Motors. Saxena resigned as General Manager-Delhi of Bates India some time back.
exchange4media Staff Jan 27, 2005 12:23 PM
To strengthen its brand presence, Classic Polo, a brand belonging to the Royal Classic Group specialising in men’s wear, has signed up cricket commentator Charu Sharma as its brand ambassador, and plans to step up its advertising.
exchange4media Staff Jan 27, 2005 7:25 AM
With Formula One racing gaining in popularity among young Indians, sports retailing major Planet Sports plans to roll out Ferrari-branded sporting merchandise across its stores in over a month, coinciding with the international launch.
exchange4media Staff Jan 27, 2005 7:25 AM
Moet Hennessy India Pvt Ltd, part of the French luxury group Louis Vuitton Moet Hennessy (LVMH), which markets imported spirits brands, expects to boost its consumer base in the domestic market with vodka and, perhaps, Scotch whisky brands, in the near future.
exchange4media Staff Jan 27, 2005 7:24 AM
ETC Channel Punjabi’s <i>Punjabi Rocks Live</i> is all set to rock Ludhiana with Urmila Matondkar. The high voltage event will be held on January 27 from 6:30 pm onwards and will be telecast live simultaneously on both Alpha TV Punjabi and ETC Channel Punjabi.
exchange4media Staff Jan 27, 2005 7:23 AM
Peter Drucker, wrote, "Business has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." This comment has never been truer than it is today. In developing economies such as India, the supply of goods and services is increasing exponentially. This puts a premium on a brand's ability to communicate its unique ability to satisfy customer needs.
exchange4media Staff Jan 27, 2005 7:22 AM
K Sera Sera Productions reveals a bevy of interesting projects, such as Darna Mana Hain, NDA, Kashish, Bold and Beautiful wives, Dulhan and a reality based arbitration show ( yet to be christened) for Sony.
exchange4media Staff Jan 27, 2005 7:21 AM
Reality TV’s new show, Matchmakers will bring for viewers the real experience of hooking up friends on dates. In true Reality TV style, the cameras will capture the whole experience of matchmaking that will get a little help from the programming team. The show has been launched on January 24 and is on air Monday to Friday at 10:45 PM.
exchange4media Staff Jan 27, 2005 7:19 AM
Advertising has evolved over the years; from print and television, the industry is fast tapping the outdoors medium. “Compared to print and TV, outdoor is a cost effective medium with a clear target group. In the coming years outdoor will and should take over other mediums,” says Atul Rai, COO, Ads Advertising.
exchange4media Staff Jan 27, 2005 7:19 AM
Avid TV viewers, who are hooked on to Jassi and her thirst for revenge, can brace themselves for a parade of brands while they are at it.
exchange4media Staff Jan 27, 2005 7:18 AM
Nirvik Singh, currently Chairman, South Asia, assumes the newly created position of President, South East Asia, Grey Global Group. Singh will continue to be based in Mumbai, and in addition to his existing portfolio of India, Bangladesh, Sri Lanka and Pakistan, will oversee Grey’s operations in Thailand, Indonesia, Malaysia and Indochina.
exchange4media Staff Jan 27, 2005 7:17 AM
Zydus Cadila has awarded its media duties to Starcom. It has now bagged both the consumer products and over-the-counter products of the company. The account size is pegged in the region of Rs 15 - 20 crore. The incumbent agency was The Media Edge
exchange4media Staff Jan 27, 2005 7:15 AM
<p align=justify>“Traditionally, when people talk about outdoors, it approximates Rs 875 crore business annually. This is what the industry spends. One normally talks of outdoors when it comes to out-of-home communications and says Rs 875 crore, but actually this is not the case. If you are looking at out-of-home as outdoor along with visual merchandising and the rest of it, then it all amounts to a whopping Rs 2,000-crore-plus industry.” <br><br>
exchange4media Staff Jan 27, 2005 12:00 AM
“There are obvious differences between individual markets but there is also a path. It is a sort of road which starts at the basic and goes right through to the digital and the spectaculars. India is moving along the path and has quite a long way to go. The market in India is changing and we are moving progressively to upgrade the value of the marketplace for them.”
exchange4media Staff Jan 27, 2005 12:00 AM
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