Date-wise News

The Rs 20-crore worth planning and buying account of Tata Steel has moved to Mindshare, Group M. The account was earlier under the custody of The Media Edge.

exchange4media Staff Jan 24, 2005 11:06 AM

The fast moving consumer goods (FMCG) sector is gearing up for price corrections once again. But, instead of a direct price increase, it has adopted novel ways to pass the spiralling input cost to the consumer. Some companies have decided to do away with promotions and freebies, while others have chosen to retain the price point but reduce the net weight of the product.

exchange4media Staff Jan 24, 2005 7:15 AM

NexPress Solutions Inc., a 100 per cent subsidiary of Kodak, is planning to grab 30 to 35 per cent share of the digital printing market in India in the next three years.

exchange4media Staff Jan 24, 2005 7:14 AM

International Airline companies have pumped in more money in Indian print advertising in 2004. Advertising revenue has grown by a whopping 76 per cent over the previous year. Malaysia Airlines tops the list of advertisers in this category. Air India is in fourth place.

exchange4media Staff Jan 24, 2005 7:13 AM

If expert comments are anything to go by, Out of Home is one component that is increasingly claiming more of the advertisers’ money. In a recent Point-Of- Purchase seminar, citing the INR data, industry leaders share that even though out of home, claims only seven per cent of the total ad Indian industry, unlike other components, this one shows growth.

exchange4media Staff Jan 24, 2005 7:12 AM

For quite sometime now, one has been hearing talks on how IRS data can be used in a far more extensive way than just looking at numbers. To further drive the point home, Media Research Users Council (MRUC) has decided to encourage and applaud media research users, who have used the IRS innovatively. Hence, on the occasion of its 10th anniversary, MRUC has decided to award outstanding utilisation of IRS data.

exchange4media Staff Jan 24, 2005 7:10 AM

Hindi daily Amar Ujala is planning an aggressive promotional campaign across Uttar Pradesh an]d Uttaranchal to consolidate its leadership position in the cities where it is doing well. The daily has also added new supplements for specific target audiences.

exchange4media Staff Jan 24, 2005 7:09 AM

The creative and media kitty of Foster’s beer is up for a pitch. Four agencies are in the fray for the Rs 6 crore plus account. The first round of credentials is over and a decision is expected shortly.

exchange4media Staff Jan 24, 2005 7:07 AM

After the success of Indian Idol and Dance Dance on Sony Entertainment Television, Miditech’s new reality show will be launched on Sahara One by the second half of February. Though the productions house is tight-lipped on the content of the show, it will be slotted at 9:30 pm on weekdays.

exchange4media Staff Jan 24, 2005 7:05 AM

Lokmat has filed complaint with ASCI against Loksatta’s ad in Outlook, claiming they are the leaders in Maharashtra. ASCI’s decision is awaited.

exchange4media Staff Jan 24, 2005 7:04 AM

STAR India is ready with its first major offering for 2005 and has ensured that the audience is well aware of it. ‘Kkavyanjali’, scheduled to be launched on January 25, indicates STAR’s aim at consolidating its 9.30 pm slot.

exchange4media Staff Jan 24, 2005 7:02 AM

The bifurcation of creative and media into two distinct camps has led to a lot more heads being involved and configuring the right balance is often a time-consuming task. From the client’s perspective, the exercise involves twice the number of individuals and giving a patient hearing to both sides.

exchange4media Staff Jan 24, 2005 7:00 AM