Outstanding utilisation of IRS data to be awarded
For quite sometime now, one has been hearing talks on how IRS data can be used in a far more extensive way than just looking at numbers. To further drive the point home, Media Research Users Council (MRUC) has decided to encourage and applaud media research users, who have used the IRS innovatively. Hence, on the occasion of its 10th anniversary, MRUC has decided to award outstanding utilisation of IRS data.
For quite sometime now, one has been hearing talks on how IRS data can be used in a far more extensive way than just looking at numbers for the purpose of calculating CPT or checking out publication profiles, while making a media plan.
To further drive the point home, Media Research Users Council (MRUC) has decided to encourage and applaud media research users, who have used the IRS innovatively, and not merely to draw up media strategies or develop publication profiles. And hence, on the occasion of its 10th anniversary, MRUC has decided to award outstanding utilisation of IRS data.
It had invited papers ‘presenting analysis beyond the ordinary, that have used an ingenious mix of the product profiles and linkages as well, in order to guide marketing and communication decisions and/or to understand and predict consumer behaviour.’
After a rigorous judging exercise eight presentations have been finally short-listed. These include M M Publications Ltd(Super Affluent Consumers), Optimum Media Solutions (Deriving Regional Purchasing Power), Starcom Worldwide (Satellite, Terrestrial GRP Allocator), Carat Media Services (I) Pvt. Ltd. (Key insights into Category and Consumer (Skin Care Category), R.K. Swamy /BBDO Adv. Pvt. Ltd (Using IRS to rank markets: RK Swamy BBDO Guide to Urban Markets), Dainik Bhaskar (Seeing through the fog), Initiative Media (Alto) and Coke (Segmenting Indian CSD Market)
Giving a peep into the reasons behind the initiation of these awards, Roda Mehta, MRUC Techcom, states, “Original idea while setting up MRUC ten years back was to provide data to people which was authentic and could be used in various ways to the benefit of marketers and media planners and buyers.” She adds, “MRUC holds workshops to train people to use the data in innovative and productive ways. Having said that nothing can beat learnings acquired while using data in day-to-day life. These awards are a step in direction of felicitating the most innovative and productive use of data for the clients’ benefit and also to enable others to take home a few learnings.”
Lynn de Souza, director, media services, Lintas India Ltd, who is the convener for the awards believes that the awards would help in giving research the place it deserves. As per her it would also enable media planners & buyers and marketers realise the myriad ways in which the IRS data can benefit the marketers. Say she, “We want to encourage innovative usage of data, exploring the richness of data and make them aware that the data can be used way beyond just media analysis. A much deeper analysis can be done based on product linkages and profile. There are quite a few awards for media strategies, it was about time the basis of these strategies is awarded too.”
Among the members of the jury deciding the winners are Roda Mehta, MRUC Techcom, Praveen Kulkarni, Parle Products, I. Venkat, Eenadu, and Divya Gupta, The Media Edge.
The shortlisted entries would be presented at an awards ceremony to be held in Mumbai tomorrow. In all likelihood, these awards would be institutionalised by MRUC, and would be held on a yearly basis.
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HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.
As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.
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The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.
Savings in raw material costs have driven improvement in EBITDA margins.
Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”
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ABP Group posts Rs 15.70 crore as net profit in Q1 FY20
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ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.
The group’s total operating income stands at Rs 365.55 crore.
It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.
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Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20
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No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases
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Advertising moolah
Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.
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“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.
Diwali ad rates
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“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.
Economic slowdown? Not for Cinema!
This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”
Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”
Clash cover
Three movies are clashing this Diwali which means shared screens and box office gains.
“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.
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INOX Leisure Ltd sees 42% growth in total revenue
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Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”
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