Reliance Broadband ropes in Amit Ray, Srikant Raman to head OMS Mumbai
Reliance is segregating a separate team for its broadband project and it has allotted four members of the OMS team for the same task. The four in the spotlight, would no longer be aligned to OMS or any of its clients and would be dedicated Reliance resource. With Reliance absorbing Amit Ray, erstwhile Executive Vice President, OMS, media mandate of the entire OMS office now falls on Srikant Raman.

Reliance is segregating a separate team for its broadband project and it has allotted four members of the OMS team for the same task. The OMS members include Amit Ray (Executive Vice President), Anil Gulrajani (Business Manager), Rajesh Chilappan (Group Manager) and Nikhil Dave (Media Director). The four in the spotlight, would no longer be aligned to OMS or any of its clients and would be dedicated Reliance resource. The broadband project was kick-started nearly seven-eight months back, but with considerable investment being directed towards the same, it was imperative to set up a separate cell within Reliance for the project.
Confirming the development Sandeep Vij, President, OMS Delhi, stated, “Amit Ray has been working on the Reliance broadband project since some months now, while Gulrajani, Chilappan and Dave have been aiding him. Broadband is a distribution-oriented venture, which is why it makes sense for Reliance to absorb members from the OMS team for the same. Reliance undoubtedly has an eye for dedicated people with a certain amount of vision; that way, Ray and his team were ideal for the task.” Meanwhile, the media mandate of the entire OMS office now falls on Srikant Raman who is currently working as Business Director. “With his media experience spanning over a decade, Raman is the ideal man for the job,” he said.
Raman, on his part, has spent nearly seven years of his professional life in OMS alone. Prior to getting back into the OMS fold, he held the position of Media Director at Starcom and was handling the IOC account. He has also derived valuable media experience from Carat media services wherein he worked under Pat Vinayak and from Triton media.
Now, the question remains as what reasoning could be attributed to Reliance setting up a team on its side of the turf, when all the work for the same was already being furnished under the OMS roof?
Responding to the argument, Vij said, “The project was initiated in OMS, but in time, it has developed and grown. Most importantly, Reliance wants to have a focused team at its end, which would be dedicated to the project alone. With all the investment, resources and time that ‘s being pumped into the project, Reliance broadband is going to hit the market in a big way.”
Meanwhile, Amit Ray, erstwhile Executive Vice President, OMS shared his views on the restructuring that have taken place. He said, “I have been working for more than eight months on this particular project. As is known, the broadband project of Reliance is geared to the task of providing voice, data and video services in a phased manner. The prospects within broadband are beyond human imagination, both on the national scene and on the international front. About the new placement, I have always been a small part of a huge team and always considered myself as a Reliance man. Having said that, it must also be mentioned that neither OMS nor I can possibly divorce each other as I’ve been with the organisation from its very inception. In fact, the agency was christened Optimum Media Solutions, only at my bequest.
However, given the technological development that’s on a swing in India, the country is soon to emerge as a broadband hub. Industry figures estimate more than 2,10,000 broadband subscribers in the country by 2007 – a three-fold rise from the current number of 75,000. This is undoubtedly a good news for Reliance.
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ABP Network appoints Ananta Natha Jha to lead UnCut
He has been roped in as Associate Vice-President of ABP Live
ABP Network has onboarded Ananta Natha Jha as the Associate Vice-President of ABP Live. With a rich experience in handling digital content and an in-depth understanding of video and radio content, he will take charge as the Editor of the UnCut team. Ananta Natha Jha will lead a young team of journalists who put out digital content for Gen-Z and millennials, the network said.
Jha has experience working at several reputable organisations in crucial roles. A well-recognised voice, he has donned various hats being a radio jockey, a news anchor, voiceover artist, producer, programming head, and a talk show host, stated a release.
Ananta Natha Jha will play a key role in reshaping UnCut and rechanneling focus towards the younger generation with a focus on high-quality content, the release stated.
UnCut is a Gen-Z/millennials-focused vertical of ABP Network.
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Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital
Rahool previously worked at Dentsu iProspect
Network Advertising has announced the appointment of Rahool Talukdar as Group Creative Director, Digital. Rahool, previously at Dentsu iProspect, brings over 15 years of rich experience, having worked across both mainline and digital agencies.
Rahool is captivated by the digital medium and the innovative ways in which brands can connect with audiences through new media storytelling. At Network, he shares, "I resonate with the creative freedom provided by an independent venture, where transparency and clear direction foster professional growth. I am thrilled to be a part of their growth story."
During his tenure at Dentsu iProspect, Rahool led a team responsible for award-winning work on a diverse range of accounts, including State Bank of India, Essilor, Fossil Luxury Watches, Biba Apparels, Angel One, Finolex Pipes, Switzerland Tourism, ICICI Direct, and Shaze Luxury, among others.
Akashneel Dasgupta, CCO, Network Advertising, expresses enthusiasm about Rahool's addition to the team, stating, "Rahool will help shape our future as a fully integrated agency. He possesses extensive experience in nurturing young talent and guiding them towards greater accomplishments. We look forward to an exciting future and exceptional work with him on board."
Vinod Nair, Managing Director, Network Advertising, underscores the significance of digital communication for the agency, saying, "Digital Communication is a crucial element in our integrated offering to clients. Under Rahool's creative leadership, I am eager to see him add value to our clients' businesses alongside his dynamic team."
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Times Network digital head Shouneel Charles to quit after 4+ years
Sources have told e4m that Charles is currently serving his notice period
In his previous assignment, Charles was leading the digital business at NDTV Convergence as Chief Sales & Marketing Officer and Chief Revenue Officer. He has also worked with multinational companies like Yahoo, Turner Broadcasting, Star India and National Geographic where he launched multiple channels and media properties.
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CNBC’s Latha Venkatesh to “transition” out of daily anchoring schedule
Venkatesh is taking the ‘break’ from August 1 to plan son’s wedding
Latha Venkatesh, Executive Editor with CNBC-TV18, will be “transitioning” out of the daily anchoring schedule and play much more of a supervisory role.” The arrangement will come into effect on August 1.
Venkatesh will continue to be the Executive Editor, and “only take a break from the daily activities.” She will be taking the break to plan her son’s wedding.
“Latha mam has kept the fire burning for almost two decades. She has brought her heart to work every day. Never once complained about the long hours, the stress, the pressure, because she loves what she does with a passion that is undeniable. As is the case with her, she doesn’t do anything half-heartedly and so as she gets ready to plan a BIG FAT INDIAN WEDDING for her son, she is keen to free up her time and mind space to focus on a wonderful life altering moment,” read an internal communication at CNBC accessed by exchange4media.
“She will continue to do her special shows and come in to do links/interviews etc even on daily shows as necessary and appropriate. But from Aug 1, she will not be anchoring Bazaar as a regular feature or fixing the show etc,” the read the communication.
Sonal Bhutra will take over from Venkatesh.
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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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