Date-wise News

After milk, `dahi' (yoghurt), ice-cream, flavoured milk and butter, the National Dairy Development Board-owned Mother Dairy is now set to launch dairy whiteners.

exchange4media Staff Apr 12, 2004 7:05 AM

In a strategic move, retail fast-food giant McDonald’s India is set to relaunch its ‘Happy Meal’ programme with new marketing activities within McDonald’s restaurants across the country this month. The objective behind the move is to engage customers with innovative experiences while providing them with McDonald’s products within its restaurants.

exchange4media Staff Apr 12, 2004 7:05 AM

Has Coca-Cola India (CCI) put its cloudy lemon soft drink brand Limca on the backburner? While there are no clear answers to that, the company is definitely not inclined to add some zing to the acquired brand this summer. The brand is not a ‘priority’, conceded CCI’s director-marketing Sharda Agarwal at the launch of Vanilla Coke last week.

exchange4media Staff Apr 12, 2004 7:04 AM

Radio industry has experienced a sea change over the years. With more and more FM channels stepping in, competition has skyrocketed. And, to gain an edge, jockeys need to develop exclusivity. Healthy competition breeds better music, believes singer-turned-RJ Usha Uttup.

exchange4media Staff Apr 12, 2004 7:03 AM

Last week, we had seen the seasonal nature of the Tractors category in Print. We had also seen that in spite of the good monsoons, there was no significant growth in advertising on this category. This week let's look at the Top Advertisers and Brands in Year 2003.

exchange4media Staff Apr 12, 2004 7:02 AM

Even as celebs loom large on TV and print endorsing various brands, questions galore on the net impact of such campaigns. There seems to be a definite case for evolving a rating system in the domain and for bringing in a new breed of endorsers says Rajesh S Lalwani, Director Strategy & Business Development, brand-comm. For more on this, read View Point.

exchange4media Staff Apr 12, 2004 7:01 AM

Star Group is shifting its senior-most representative in the direct-to-home (DTH) joint venture company with the Tatas, to Hong Kong. Sources in the company said G Jagdish Kumar, who was chief operating officer (COO) of Space TV, would be handling the financial operations of Star group for the entire Asian region including the important markets of India and China.

exchange4media Staff Apr 12, 2004 7:00 AM

Medium sized advertising agencies are coming out to be more successful in catering to advertising needs of government or public sector organisations, while biggies are lagging behind. Government officials, talk about time-bound and tailor-made delivery efficiencies of small agencies.

exchange4media Staff Apr 12, 2004 7:00 AM

Jwalant Swaroop to take over as Director, Ad Sales, replacing Ashok Jain, who is the new Director, Operations. Swaroop plans to spearhead the group’s business development programmes.

exchange4media Staff Apr 12, 2004 6:59 AM

Balaji Telefilms might be well clued when it comes to what Indian women want. But of late it appears that the production house is facing a few women problems of its own. With female protagonists opting out of serials one after the other, a few questions c

exchange4media Staff Apr 12, 2004 6:57 AM

Prannoy Roy-promoted NDTV is likely to fix the float price band between Rs 63-70 for their maiden Initial Public Offer (IPO) which is expected to hit the market on April 21 and close after seven days on April 28, inform market sources.

exchange4media Staff Apr 12, 2004 6:56 AM

With more and more players venturing in the Indian media, fragmentation seems inevitable, throwing up surplus options for media planners, advertisers and clients. Media professionals put up both sides of the coin - the good and the bad of the issue.

exchange4media Staff Apr 12, 2004 6:55 AM

Television and print advertising stand big in portraying excellence in innovation at Pitch Top Ten. Innovative advertising takes a new height as media and advertising executives analyse the creatives of some of the leading agencies.

exchange4media Staff Apr 12, 2004 6:55 AM

Our challenge is in providing content that has local relevance. There is no point in picking international content as they are, because the information on products may not be relevant in the domestic segment.

exchange4media Staff Apr 12, 2004 12:00 AM