Date-wise News

The suspense is finally over. The entire Onida kitty is divided between Rediffusion DY&R and Lemon. While the announcement of the pitch came around November 20, 2003 the presentations carried on till the end of December. The agencies that participated in the pitch included FCB Ulka, Lemon, Lowe, Rediffusion DY&R and Ambience Publicis.

exchange4media Staff Jan 19, 2004 12:48 PM

Cable television operators associations from all parts of South India have got together to launch an umbrella organisation called the South Indian Federation of Cable TV Operators Association (SIFCOA).

exchange4media Staff Jan 19, 2004 9:44 AM

Western Union Financial Services, the worldwide leaders in money transfer, and India Post, India’s postal department have undertaken a new marketing initiative to strengthen their relationship with the Indian communities and build awareness. The two have embarked on a month-long series of road shows in Maharashtra and Goa. The road show was kicked off in Mumbai from the General Post Office (GPO).

exchange4media Staff Jan 19, 2004 9:42 AM

The humble radio is back in reckoning. A recent study by IMRB International for Radio Mirchi has not only reported a sharp rise in radio audience in New Delhi during the last six months, it has also said that radio listenership is fast catching up with television viewership in the capital city.

exchange4media Staff Jan 19, 2004 9:40 AM

India exported cars worth Rs 897.11 crore in 2002-03, a jump of 114.47% over the previous year's exports of Rs 418.28 crore. “This fiscal we are expecting exports of 1 lakh cars,” says Jagdish Khattar, President, Society of Indian Automobile Manufacturers.

exchange4media Staff Jan 19, 2004 9:36 AM

The BJP-led National Democratic Alliance (NDA) is in election mode. It's not just about wooing voters by doling out goodies in the form of tax and other fiscal sops, but about image-building at an estimated budget of over Rs 100 crore at the taxpayers' expense. And this time, the Prime Minister's Office (PMO) is directly involved.

exchange4media Staff Jan 19, 2004 9:33 AM

The Deccan Herald Avenues Awards for HR Excellence on January 17 saw the best of the HR fraternity come together in Bangalore. Initiated for the first time, the event is set to be a regular feature. Besides being a contribution to the industry, this venture is expected to go a long way in boosting the Deccan Herald brand name.

exchange4media Staff Jan 19, 2004 9:29 AM

Shailesh J Mehta School of Management, IIT Mumbai, as part of its annual seminar series, organised Continuum 2003. The seminar ‘Creating Value through Marketing’ focussed on marketing strategies. The speakers comprised names like R K Sinha, VP soaps, Godrej Consumer Products Ltd., Aditya Gupta, AVP Marketing, Shaw Wallace and Co. and M G Parameswaran, Executive Director, FCB Ulka.

exchange4media Staff Jan 19, 2004 9:26 AM

Last time round, we saw the dominance of Properties & Real Estates on Front Page Advertising on Print. Given the fact that AdEx India monitors 650+ Product Categories across more than 400 Newspapers and 14 languages, we decide to perform the analysis separately across various languages.

exchange4media Staff Jan 19, 2004 9:22 AM

Sun Network, the country's second largest television network, is on an expansion spree and has plans to enter the print media, launch a second Malayalam channel and expand FM radio coverage to more areas, according to Kalanithi Maran, Chairman and Managing Director, Sun Network.

exchange4media Staff Jan 19, 2004 9:18 AM

The recent outburst by Subrata Mukherjee, the Mayor of Kolkata, against hoardings from the airport to the city would raise questions about the prospects of outdoor advertising, especially hoardings. Mukherjee feels that the sight of innumerable hoardings around the airport and the road leading to the city presents a negative impression to any visitor, and works against Kolkata’s image. He would rather have them all removed. On a rough estimate, if each single hoarding is taken into account, the lowest amount to be paid is in the range of Rs 20,000 to Rs 40,000. With advertisement taxes, license fees and the like having been hiked by nearly 300 per cent, the Corporation earns more than Rs One crore a month.

exchange4media Staff Jan 19, 2004 9:16 AM

The Telugu television news sector is heating up. While December saw the launch announcements of three news channels, January brings forth a fourth player. Vaarttha, one of Andhra Pradesh’s leading Telugu dailies, has decided to diversify into television with plans to launch a news channel. Set for takeoff this year, the organisation is ironing out the details.

exchange4media Staff Jan 19, 2004 9:10 AM

New channels are being launched, fresh magazines and newspapers are hitting the stands… the media scenario is as volatile as could be. Though radio is picking up, outdoor is doing fine and Internet has passed the stage of insecurity, the forces to reckon with in the Indian media market are still print and television. The global ratio, as far as Above the Line advertising expenditure is concerned, media experts state, is settled at 40:40:20 between print, television and other media (outdoor, radio and Internet).

exchange4media Staff Jan 19, 2004 9:06 AM