Date-wise News

Newspapers look likely to leave this recession later than other media and with a smaller share of the ad pie, a wide range of analysts say. Neither of these are new trends.

exchange4media Staff May 2, 2002 8:19 AM

Pepsi India is putting together a ‘cocktail’ to take a bigger ‘slice’ of the fruit juice market. Close on the heels of the launch of its global lemon drink Twist in an Indian avatar as Pepsi Aha, Pepsi, once again, is all set to roll out another global pro

exchange4media Staff May 2, 2002 8:19 AM

WIN 94.6, a private 24-hour FM station, launched its services in Mumbai on April 29. Music aired by the station will be largely in English. The letters WIN incidentally stand for the corresponding numbers 946 on the dial pad of the mobile phone. The st

exchange4media Staff May 2, 2002 8:18 AM

A boom in air-conditioners sales has prompted LG Electronics to revise its sales target upwards for the current year to 1.8 lakh units from 1.5 lakh units. The company plans to set up a new multi-product manufacturing facility in the southern India.

exchange4media Staff May 2, 2002 8:17 AM

Pune got the taste of first private FM radio station yesterday with the launch of Radio Mirchi. Primarily music driven channel, with a bouquet of programming in English, Hindi and Marathi, is aimed at reaching every Puneri who is young.

exchange4media Staff May 2, 2002 8:16 AM

As the mercury level soars, competition in the refrigerator market is heating up. Leading players like Electrolux, Godrej, Samsung and LG are banking upon advertising to garner a larger market share. Both the advertisers and media expect things to get bett

exchange4media Staff May 2, 2002 8:15 AM