48

Date-wise News

VoA join hands with AIR?blur=25

The Voice of America (VoA) is planning to join hands with All India Radio. VoA is negotiating with Prasar Bharati to air its production on terrestrial as well as some regional channels of AlR.

exchange4media Staff Apr 15, 2002 8:13 AM

Bombay ad Club to hold 2nd Annual Media Awards Today?blur=25

The Advertising Club Bombay will hold its 2nd Annual Media Awards, the EMVIES, Today as a separate stand-alone event. The event will be held at The Taj Chambers, followed by celebration at the Taj’s Insomnia.

exchange4media Staff Apr 15, 2002 8:13 AM

No 'kidding' this; Planning for a kids brand but where are the kids?<br>An exchange4media analysis of viewer ship trends of the 4-14 Age group?blur=25

If one were to ask you 'What programmes do kids like?' The most likely response would be Cartoons. Well, as we find out the kids today are 'grown ups'. Yes literally, apart from being hooked on to Cartoons they also watch serious soaps, movies etc.

exchange4media Staff Apr 15, 2002 8:12 AM

Balaji’s Kitne Kool Hain Hum to premier on Zee TV today?blur=25

In this sizzling summer apart from the soft drinks majors the TV channels are making efforts to be cooler than each other. Kitne Kool Hain Hum the newest comedy from the stable of Balaji Telefilms will debut on Zee TV today.

exchange4media Staff Apr 15, 2002 8:11 AM

‘Broadcasting in crisis; urgent need to broad base advertisers’?blur=25

Drop in the impact of advertising on television, lower-than-expected growth in television advertising and spiraling cost of programming means that future of broadcasting is not so bright.

exchange4media Staff Apr 15, 2002 8:10 AM

‘On Television’ facilitates debate on TV industry issues; offers direction?blur=25

Despite the fact that Television Industry has made tremendous strides in the recent years, emerging as the fastest revenue earner in the entertainment sector, it is today at the crossroads.

exchange4media Staff Apr 15, 2002 8:09 AM