R Seshadri takes over from RV Rajan at Anugrah Madison
R Seshadri has taken over as Managing Director of Anugrah Madison Advertising Pvt. Ltd, a leading rural marketing agency, which is a unit of Madison World. He has taken over the post from RV Rajan, who will continue as the non-executive Chairman of the company.

R Seshadri has taken over as Managing Director of Anugrah Madison Advertising Pvt. Ltd, a leading rural marketing agency, which is a unit of Madison World. His new role was effective from April 1. He has taken over the post from RV Rajan, a 65-year-old veteran who has been in the advertising business for over 43 years, out of which he has been involved with rural marketing and communication for 33 years. Rajan will, however, continue as the non-executive Chairman of the company.
Says Sam Balsara, CMD, Madison World, “Rajan has been a veritable institution in rural marketing and I am glad he has kindly agreed to make himself available to the Anugrah team, whenever required. His contribution to rural marketing and Anugrah Madison has been immense for which I am grateful.”
Rajan, who is currently also President of the Rural Marketing Agencies Association of India, said, “Apart from the advisory role at Anugrah Madison, I will continue to teach rural marketing in management institutes and hopefully contribute more articles on rural marketing issues to business journals. I am also working on a ‘Practical Guide to Rural Marketing’.”
Seshadri, who was the Deputy MD of Anugrah Madison until recently, has over 27 years of experience in advertising. He started his advertising career as a Management Trainee in Clarion Advertising, Mumbai, from where he moved to FCB Ulka, Mumbai, as Group Manager. After a 10-year stint in advertising in Mumbai, where he handled several national and multinational clients, he joined Anugrah in 1988 as Director-Client Services. He has been an important pillar of Anugrah, shaping its destiny for nearly two decades.
The last couple of months have seen a flurry of activities at Anugrah Madison. It has been appointed as the agency for all the below-the-line activities of Dalmia Cement and Shriram Transport Finance Co. Ltd, besides getting rural marketing assignments from clients like Titan, ITC, Everest and Asian Paints, among others.
According to Seshadri, “Anugrah Madison is one of the very few rural marketing agencies in the country, which not only can provide strategic thinking in rural marketing, but also has the in-house capability to develop rural communication packages in several languages. With the help of associates, we can also implement rural campaigns anywhere in India.”
Anugrah Madison is well known in the industry for its pioneering and effective rural campaigns for MRF Farm Tyres, Philips Consumer Electronics Division, ACC Cement, Marico, and Shriram Transport Finance Co., among others.
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ABP Network appoints Ananta Natha Jha to lead UnCut
He has been roped in as Associate Vice-President of ABP Live
ABP Network has onboarded Ananta Natha Jha as the Associate Vice-President of ABP Live. With a rich experience in handling digital content and an in-depth understanding of video and radio content, he will take charge as the Editor of the UnCut team. Ananta Natha Jha will lead a young team of journalists who put out digital content for Gen-Z and millennials, the network said.
Jha has experience working at several reputable organisations in crucial roles. A well-recognised voice, he has donned various hats being a radio jockey, a news anchor, voiceover artist, producer, programming head, and a talk show host, stated a release.
Ananta Natha Jha will play a key role in reshaping UnCut and rechanneling focus towards the younger generation with a focus on high-quality content, the release stated.
UnCut is a Gen-Z/millennials-focused vertical of ABP Network.
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Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital
Rahool previously worked at Dentsu iProspect
Network Advertising has announced the appointment of Rahool Talukdar as Group Creative Director, Digital. Rahool, previously at Dentsu iProspect, brings over 15 years of rich experience, having worked across both mainline and digital agencies.
Rahool is captivated by the digital medium and the innovative ways in which brands can connect with audiences through new media storytelling. At Network, he shares, "I resonate with the creative freedom provided by an independent venture, where transparency and clear direction foster professional growth. I am thrilled to be a part of their growth story."
During his tenure at Dentsu iProspect, Rahool led a team responsible for award-winning work on a diverse range of accounts, including State Bank of India, Essilor, Fossil Luxury Watches, Biba Apparels, Angel One, Finolex Pipes, Switzerland Tourism, ICICI Direct, and Shaze Luxury, among others.
Akashneel Dasgupta, CCO, Network Advertising, expresses enthusiasm about Rahool's addition to the team, stating, "Rahool will help shape our future as a fully integrated agency. He possesses extensive experience in nurturing young talent and guiding them towards greater accomplishments. We look forward to an exciting future and exceptional work with him on board."
Vinod Nair, Managing Director, Network Advertising, underscores the significance of digital communication for the agency, saying, "Digital Communication is a crucial element in our integrated offering to clients. Under Rahool's creative leadership, I am eager to see him add value to our clients' businesses alongside his dynamic team."
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Times Network digital head Shouneel Charles to quit after 4+ years
Sources have told e4m that Charles is currently serving his notice period
In his previous assignment, Charles was leading the digital business at NDTV Convergence as Chief Sales & Marketing Officer and Chief Revenue Officer. He has also worked with multinational companies like Yahoo, Turner Broadcasting, Star India and National Geographic where he launched multiple channels and media properties.
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CNBC’s Latha Venkatesh to “transition” out of daily anchoring schedule
Venkatesh is taking the ‘break’ from August 1 to plan son’s wedding
Latha Venkatesh, Executive Editor with CNBC-TV18, will be “transitioning” out of the daily anchoring schedule and play much more of a supervisory role.” The arrangement will come into effect on August 1.
Venkatesh will continue to be the Executive Editor, and “only take a break from the daily activities.” She will be taking the break to plan her son’s wedding.
“Latha mam has kept the fire burning for almost two decades. She has brought her heart to work every day. Never once complained about the long hours, the stress, the pressure, because she loves what she does with a passion that is undeniable. As is the case with her, she doesn’t do anything half-heartedly and so as she gets ready to plan a BIG FAT INDIAN WEDDING for her son, she is keen to free up her time and mind space to focus on a wonderful life altering moment,” read an internal communication at CNBC accessed by exchange4media.
“She will continue to do her special shows and come in to do links/interviews etc even on daily shows as necessary and appropriate. But from Aug 1, she will not be anchoring Bazaar as a regular feature or fixing the show etc,” the read the communication.
Sonal Bhutra will take over from Venkatesh.
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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
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OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
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For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
OMD India ropes in Udhayakumar Pasupathi to lead Chennai office
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
OMD India has onboarded Udhayakumar Pasupathi as new Lead at the company’s Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India.
“Udhaya is an MBA graduate in marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore. Udhay has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others,” the agency said.
Commenting on the new appointment, Sulina Menon said, “We’re extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. I’m especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.”
Priti Murthy, CEO OMD India welcomed Udhaya Pasupathi on board saying, “All of us at OMD are eagerly looking forward to Udhaya’s fresh new perspectives combined with the rich repertoire of industry knowledge he’s gathered over the years. There are some exciting growth avenues ahead, and we can’t wait to unlock them together.”
Speaking about this new step in his career, Udhaya Pasupathi reflected, “It’s been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely there’s no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, I’m delighted to be in a space where together we quite literally make better decisions, faster!”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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