Media Radio News
Close on the heels of donning a new sound, Radio Mirchi has embarked on an on-ground initiative that includes the hunt for India’s smartest kids across 13 cities. 24x7guru.com and Mirchi have joined hands with Aamir Khan’s latest movie ‘Taare Zameen Par’ to organise a talent hunt campaign titled ‘Destination NASA’.
Big FM has announced its first ad rate hike since its inception in 2006. The reason is the performance of the channel according to RAM data. The rates have been revised in the six metros varying from 5 per cent to 41 per cent. The new rates would be applicable from December 3, 2007.
Radio One 94.3 FM, a JV of BBC and Mid-Day Multimedia along with OnMobile Global Ltd, a Mobile Value Added Service (MVAS) company, has launched a premium service in Bangalore. The service allows radio fans to enjoy interactivity through mobile with custom offerings from Radio One by just dialling 505101094.
Vineet Singh Hukmani, CEO, Radio One, writes that no one station can be the No. 1 across age groups and time bands and time spans. The era of proclaimed dominance and legacy is over. So, one would have to look at radio plans with multiple stations satisfying reach frequency and impact objectives.
Fever 104 FM has completed a year of operations and is celebrating the occasion in a grand way, by bringing music maestro A R Rahman and Sir Richard Branson to the Capital. While Rahman enthralled Delhiites for three hours on November 17, Branson came on horseback to ‘wed’ the radio venture from HT Music & Entertainment Company Ltd, a subsidiary of HT Media Ltd.
Four radio players have commenced new stations in Ranchi, Sholapur and Coimbatore during the week gone by. Ranchi listeners can now tune in to Radio Mantra and Radio Dhamaal. Big FM has begun its FM operations in Sholapur, while Radio City has strengthened its presence in the South with a new station in Coimbatore.
Radio One and HomeShop18 have joined hands to provide deals on the radio station’s ‘Wednesday Deal Days’. The deals will be available in the cities in which Radio One has a presence –Delhi, Mumbai, Bangalore, Chennai, and soon-to-be-launched Ahmedabad.
Amid Diwali fervour S FM has announced the launch of its two new stations in Bhopal and Lucknow. Dilip Khilrani and Rishi Gandhi are the Station Heads for S FM Bhopal and Lucknow, respectively.
The Ministry of Information & Broadcasting has examined the applicability of new guidelines to the existing community radio operators, and has decided that provisions of the new policy guidelines that were passed on 2006 shall be applicable to the existing community radio operators as well.
Radio players across the country have lined up special programmes and contests for this year’s Diwali on November 9. All radio stations have scheduled their special initiatives for the festival as well as for the days preceding it.
Contrary to popular perception, the recently released TAM Media Research’s Radio Audience Measurement (RAM) data reveals that across all the three tracked markets – Mumbai, Delhi and Bangalore – 85 per cent of radio consumption happens in home.
FM footprint continues to spread in the country. Three new radio stations were launched over the week in Coimbatore, Mysore and Ranchi. While Hello FM announced its presence in Coimbatore, Radio Mantra began operations in Ranchi. Big FM also announced the official launch of its station in Mysore in the week gone by.
Some of the topline findings of the Radio Audience Measurement (RAM) suggest that when the numbers of the three cities – Mumbai, Bangalore and Delhi – are compared, Delhi has the highest number of listeners in the 25-34 age group and is the most fragmented radio market. RAM also shows that the 20-24 year age group is the lowest TG on radio and that more males tune in to the radio than females.
BBC has entered into a partnership with Maharashtra’s 94.3 Tomato FM, which would allow BBC’s programming to be available to Tomato FM listeners in Kolhapur, and shortly also to Tomato FM listeners in Sangli.
Despite being the currency of the television medium, TAM Media Research is constantly defending allegations of the data being inadequate. Radio Audience Measurement (RAM) is not experiencing a much different fate either. While data users like media agencies and broadcasters assert that they would use RAM, there are some who are questioning the diary methodology.
Almost all radio stations that have subscribed to Radio Audience Measurement (RAM), and even some that have not, are looking at the data closely to see which filter would allow them to be the ‘number one’ player in a particular target, daypart or market. So far, media planners, buyers and advertisers have seen this syndrome only for television, but with RAM, radio, too, becomes ‘competitive’.
Radio Audience Measurement (RAM) data, which was released late on October 31 night, had good news for most FM stations. However, one station that didn’t support it from the word go has been Radio Mirchi. The reason behind this is the use of the Diary Methodology for RAM. Now with the release of the data, Mirchi is questioning some of the findings.
The Radio Audience Measurement (RAM) data has gone live. Some of the first findings have good news for most FM stations. Where Radio City has come out as a strong contender for the SEC AB, Big FM is a clear number one in Bangalore. Red FM has done well in Mumbai, while Radio Mirchi, too, has some good numbers to show.
Harrish M Bhatia, Business Head of Synergy Media Entertainment that owns My FM, says that till recently people never took radio as a medium of communication seriously. But the scenario is changing now with the radio industry on the rise. He says that 94.3 My FM is a brand with an emotional connect, and the brand line ‘Dil Se!’ is about the ‘josh’ and passion in life.
Several private FM radio players announced the launch of their stations in the cities of Nagpur, Solapur, Vishakapatnam and Ranchi over last week. Radio Mirchi, Radio City, My FM and Big FM were among those who announced their launches.
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