Media Radio News
Hello FM has decided to shift the base of its sales and marketing functions to Mumbai for better results. Consequently, Sales and Marketing Head, B Shankar, is also being relocated to Mumbai to explore new business opportunities across India.
Radio City has announced the launch of its 16th station in the country at Ahmednagar, Maharashtra. This was the only FM station launch during the week gone by.
‘Commercial Viability and Sustainability of Radio Station’, ‘What advertisers seek from radio’ and ‘Growth of community radio’ were some of the topics that marked the second day of discussions at the two-day Radio Duniya Conference 2008. The Conference culminated with the first ever Radio Duniya Awards.
The afternoon sessions of the two-day Radio Duniya Conference 2008, being held in the Capital on February 11-12, saw discussions being held on the power and responsibility of radio, striking a balance between business models and social responsibilities, as well as radio content.
The morning sessions of the two-day Radio Duniya Conference 2008, being held in the Capital on February 11-12, focussed on various important issues, including the dearth of trained and experienced personnel in the radio industry. Speakers also discussed the problem of ‘unethical poaching’ of professional talent going on in the industry.
The Information and Broadcasting Ministry is mulling allowing FM radio operators to air news in the Phase III licensing, which is in the formulating stage. There was more such good news as sessions unfolded and discussions were held at the two-day Radio Duniya Conference 2008, which kicked off in the Capital on February 11, 2008.
Vineet Singh Hukmani, CEO, Radio One, argues that consumer ‘interface’ choices seem to get demarcated between media like print and TV which are largely one-way communication media; and interactive ‘alternate avenues’ that are closer to community. The problem that arises is that often the sheer number of people you can influence seems to drop drastically. But it is possible to have your cake it and eat it too when one uses radio at the core of a brand community building programme.
Red FM has announced the third edition of its Bajaate Raho Awards. This year, the Awards would be given in categories such as Bollywood, Music, Cricket, Television, City Special Awards for Mumbai, Delhi and Kolkata. The FM station has also planned a 360-degree media campaign spanning over three weeks to promote these Awards.
Thiruvananthapuram, Kota and Rourkela each got a new FM station over the week. While Big FM officially launched its operations in Kerala’s capital, My FM began operations in Kota and Radio Choklate went on air in Rourkela.
Radio Mirchi is adding a new show to its programme line-up, ‘Business Guru’, which goes on air from February 1. The programme will be air between 12 noon and 2 pm in Delhi and Kolkata, and between 10 am and 12 noon every Sunday across Mumbai, Chennai, Ahmedabad, Bangalore, Hyderabad, Pune, Jaipur and Indore.
Radio Mirchi has called for entries for the fifth ‘Mirchi KAAN Awards’ from the creative fraternity and advertising agencies. The last date for receiving entries is February 22, 2008. All radio spots aired between January 1, 2007 and January 31, 2008 are eligible for entry.
Radio City has launched the first and biggest reality talent hunt on radio – RC Live. The month-long national talent hunt will look out for India’s best Hindi band.
Zee Entertainment Enterprises Ltd (ZEEL) has reported third quarter consolidated revenues of Rs 518.2 crore, representing a 24.1 per cent growth over the corresponding period in the previous fiscal. The net profit stood at Rs 113.5 crore, a growth of 18.4 per cent over the corresponding period last fiscal year.
Radio Today's Meow FM and Adlabs-owned Big FM launched their FM stations in Mumbai and Rourkela, respectively, over the last week. This is Big FM’s 43rd station in the country, while the Mumbai station is Meow FM's third.
My FM has unveiled its online portal, complete with podcasts of its radio shows. The website also includes some social media networking features, including a blog, and also allows listeners to send their song requests.
Listeners can look forward to some music, masala and humour on Radio City weekends. The FM channel has announced its new weekend offering that includes the rustic Haryanvi Jat Udham Singh, who had endeared himself to an entire generation of MTV viewers.
Four FM radio players – Hello FM, S FM, Radio Mirchi and My FM – announced the launch of their stations in various cities across India last week. The stations were launched in Trichy, Raipur and Rajamundry.
Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18. The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday.
In a bid to differentiate itself in a cluttered FM market like Chennai, Big FM has repositioned itself as a channel celebrating Tamilian’s pride. Besides integrating the new concept into all its offering, the FM channel would be celebrating ‘Tamilian's pride’ everyday, in every possible way.
The Information and Broadcasting Ministry has postponed the Phase II bidding for FM licenses yet again. The Ministry had announced in the beginning of the New Year that new dates for submission of bids for 97 FM radio stations in 48 cities would be January 14 and 24. But now those dates too stand cancelled.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
