Vivid: Report rapes and tragedies with sensitivity
Use appropriate language, report factually and never sensationalise information, urges Annurag Batra of exchange4media

Outrage over the brutal rape of a paramedical student in Delhi is still pouring in. Here’s one that the print media reported on Saturday from Pune. I want to include it here, more because of the way it reminds us of shock, utter anger we have all felt since we woke up to banner headlines of the brutality unleashed by five men on the 23-year-old paramedic.
Fifteen-year-old Mahicka Sharma of Delhi Public School led a candlelight rally in support of the victim of the brutal Delhi gangrape on December 17. The Class Xth student said that though the incident took place in the Capital, it was “an eye-opener to how vulnerable women really are even in big cities”.
According to her, the march not only condemned the attack on the girl and showcased the rallyists support but was to tell men how traumatising “the entire experience is for women and to tell women how to defend themselves better”.
She said, “We have decided to call the 23-year-old rape victim Damini, because of her fighting spirit that she has not given up in the wake of the odds against her. We had people from as young as 13-year-olds to older people who came. The important part of the march, for us, was to tell everyone about this very real problem and how it can be prevented.”
This story I found particularly moving, even as my heart went out for ‘Damini’. My first reaction, like all right-thinking citizens of the country, was all kinds of capital punishment against the people who did wrong unto her.
At the same time, I felt proud that I belong to a country where the media is doing a wonderful job in focussing on the story and building up public sentiments against the six ravagers of Damini. Since the news broke, news organisations have published or broadcast hundreds of stories about the horrific incident.
They have reported the rape and ravaging, Damini’s sheer grit to live despite several surgeries she suffered with the doctors having to remove her intestines, focussed on the investigation and some of the ravagers’ arrest, their remorselessness, etc. Stories have discussed the violence unleashed on the hapless 23-year-old, even applauded her sheer will to survive and her bravery, in the midst of bout of consciousness, to see her wrong-doers punished.
But still, that’s not enough.
Editors now must encourage their journalists to be on top of the news as long as it takes to write more and publish fair, accurate and investigative stories without losing sight of the crime, the impact the alleged abuse and cover-up has had on its such victims in the past, and the important role that each of us play in keeping our communities safe from such brutality.
A trend we see suddenly is there are more such stories cropping up on the sidelines of stories related to Damini – ‘Mother of four sedated and raped, two held’, ‘Toddler drugged and raped’, ‘India parties let rape accused run for office’, ‘Madrassa teacher gets 22 years for raping minor’...
Is a sexual assault season on in India? Is there some evil wind blowing that is giving rise to such crimes? On the contrary it has to do with the way the media reports such incidents and when. It has to do with the fact that with the Delhi rape case, similar cases are being seen and tagged as important case, which on other days were being relegate to an inside Nation or City page.
The media must understand that it plays an enormous role in how this information reaches the public. It would be my earnest request to each member of the media to use appropriate language and content that factually reports — and never sensationalises — this information, yet be on top of the news.
How can the media ensure that it is effectively covering such stories? For one, journalists must bring out the inhuman aspect of cases similar to Damini’s as crimes such as rapes and savagery violates the very right of the victims and leave a lasting impact on them, emotionally and physically. The media has a responsibility to never minimise the seriousness of sexual violence and its effects on victims and their families.
As any journalist who has covered rape cases would tell you, it is important – and challenging – to find the right balance between relaying details that explain the situation and relaying those that are too intimate or personal for the victim.
A consultation workshop on media ethics on reporting rape cases organised at the Manipur Press Club in November found that the ‘role of the media is not only confined to serving the people in its best capacity but the emerging trend of the media, assuming foremost importance in the society and governance’.
The workshop further found that the ‘the influence of media to play the all-pervasive and all-powerful impact on society to make or unmake any individual, institution or any agenda is paramount’.
It is imperative for media to take note of the fact that fair news stories are ones that reflect the voices of both the victim and the perpetrator, treat the victim with respect and acknowledge the seriousness of the trauma the victim has endured. Additionally, the stories, whenever possible, must provide information that portrays the broader issue of sexual assault, rather than just the circumstances surrounding the case being covered.
In a nutshell, media must inform the general public about the ways individuals react to and cope with emotional trauma and the process of recovery, avoid sensationalism and melodrama, yet portray the tragedies and evils of the society right, and acknowledge the victims’ sheer grit, bravery and instinct of wanting to survive their experience. It’s not only that they need to be made heroes for the sake of the society but also because they need the boost-up from within to come out as unmarked as possible – and the media has a very important role there.
The role of media also becomes that of a healer for the victims of sexual assault and that is a realisation that journalists must have. The Indian twist to this is peculiar, given the country’s socio-economic weave. Sometimes media has to highlight the very right of rape victims to doctors, finances, psychologists, and support from the family and friends – anything that can get the rape victims back to the mainstream. It’s not that it is not being done, it’s only that the media must understand its responsibility so that there not even an inch of a room for mistake.
As a portrayal of the gravity of the situation, I’d like to quote an interview with a rape counsellor in firstpost.com. “A lot of girls think that they have become dirty. They tend to cover themselves with shawls for months. Some develop random mood swings and don’t feel wrong in repeatedly narrating their stories with graphic details. Others turn violent and want nothing less than death of the rapist,” said Sudha Tiwari, a rape counsellor with NGO Shakti Shalini in Delhi for over 15 years, told the online newspaper.
It’s evident that media has the responsibility of playing not only the watchdog of the society but also the restorer of the human spirit to forget such horrors in one’s life and continue living with some hope.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
You May Also Like
HT Media posts Consolidated Total Revenue of Rs 580 crore in Q2
Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit
HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.
As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.
The Net Cash position at a consolidated level continues to be strong.
The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.
Savings in raw material costs have driven improvement in EBITDA margins.
Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ABP Group posts Rs 15.70 crore as net profit in Q1 FY20
The group’s total operating income stands at Rs 365.55 crore
ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.
The group’s total operating income stands at Rs 365.55 crore.
It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.
The Profit Before Interest Lease Depreciation and Tax (PBILDT) has also dropped 53.52% to Rs 107.12 crore.
The group has six news channels - ABP News (Hindi), ABP Ananda (Bengali) ABP Majha (Marathi) and ABP Asmita (Gujarati), ABP Sanjha (Punjabi) and ABP Ganga (Hindi).
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20
ZMCL has recorded 4.4% growth in operating revenue for first half of FY20
Zee Media Corporation Ltd (ZMCL) has posted a 4.4 per cent growth in operating revenue to Rs 337.6 crore in the first half of FY20, as per media reports.
It has reported a consolidated revenue of Rs 137.03 crore for Q2 FY20.
In a statement, ZMCL has said: “During the quarter, the network expanded its footprint s into Southern India through the launch of Zee Hindustan in Tamil and Telugu languages. This is intended to make the network's content accessible to wider audience.”
The operating expenditure in Q2FY20 has dropped by 21.7 per cent.
The statement further said: “EBITDA for HlFY20 improved by 34.1 per cent to Rs 1,029 million from Rs 767.5 million EBITDA for H1FY19, while the same declined by 9.4 per cent to Rs 370.2 million from Rs 408.7 million for the corresponding period last financial year. EBITDA Margin grew from 23.7 per cent in H1FY19 to 30.5 per cent in HlFY20, while growing from 24.2 per cent in Q2FY19 to 27 per cent in Q2FY20.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
It’s that time of the year again when theatres gear up to pocket maximum gains. Diwali is here and there are three films ready to hit the silver screen this week--Housefull 4, Made In China and Saand Ki Aankh. The festive period brings much joy to exhibitors, distributors and theatre owners because it ensures footfalls, giving brands the eyeballs they look for. In fact, industry experts don’t feel that economic slowdown this year has impacted in-cinema advertising. While they are concerned about three movies clashing during Diwali, they predict 50-100 per cent rise in ad rates during this period.
Advertising moolah
Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.
But according to Siddharth Bhardwaj, Chief Marketing Officer - Head of Enterprise Sales, UFO Moviez, things have changed a lot in the last couple of years. “Since some films have not really lived up to their expectation, advertisers are spreading the spends all through the year. They are picking up far more number of titles in the year rather than focusing only on Diwali or Eid.”
“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.
Diwali ad rates
Experts reveal that ad rates differ from property to property and depends on location as well. But Diwali surely sees a massive hike in rates. This year, theatre owners are expecting 100 per cent rise in ad rates. While Umrotkar revealed that for Diwali, they are charging 100 per cent higher than the regular card rates, Girish Johar, trade analyst and film producer, shared that even the rates for putting up kiosks of brands go up during festivals like Diwali.
“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.
Economic slowdown? Not for Cinema!
This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”
Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”
Clash cover
Three movies are clashing this Diwali which means shared screens and box office gains.
“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
INOX Leisure Ltd sees 42% growth in total revenue
Profit After Tax up 327% to Rs 51 crore
INOX Leisure Ltd (INOX) has reported financials for the second quarter ending September 2019.
Its total revenue has risen to Rs 524 crore with a 42% growth from Rs 369 crore in the corresponding quarter in FY19. Its EBITDA has more than doubled to Rs 107 crore with a 121% growth, while the PAT stood at an impressive Rs 51 crore, up 327% from previous year’s second quarter.
Siddharth Jain, Director, INOX Group, said: “At INOX, setting new benchmarks is now a routine, thanks to our consistently sharp focus on luxury, service and technology and our uncompromised desire to offer our patrons, nothing but the latest and the best! We are delighted with our remarkable consistency on all parameters, and we are sure about maintaining the momentum and focus on innovativeness. Content once again proved that why we term it as the ‘hero’. Thanks to the creators of such spellbinding movies, which keep inviting our guests to our properties, and allowing us to pamper them with our signature hospitality. With the launch of Megaplex, we are delighted to further our endeavor of developing experience-driven cinema destinations of global standards, and we will continue to do so. On behalf of Team INOX, I assure all our stakeholders that we will continue to break barriers and exceed all expectations.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Hathway Cable & Datacom reports 100% subscription collection efficiency in Q2
The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000
Hathway Cable and Datacom has reported subscription collection efficiency at 100%, and the broadband subscriber base has increased from previous quarter’s 840,000 to 860,000 in quarter ending September, as per media reports.
It has narrowed its consolidated net loss by 74% and the operating EBITDA has been reported 15% up to Rs 107.5 crore compared to Rs 93.1 crore a quarter ago.
The total income has dropped 2%, while the expenditure is down 6%.
In the financial results, the company has said the FTTH markets are leading growth in customer acquisition.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ZEEL posts 7.4% YoY growth in total revenue for Q2 FY20
ZEEL's domestic advertising revenue has grown 1.4% YoY in Q2FY20
Zee Entertainment Enterprises Limited (ZEEL) has reported a consolidated revenue of Rs 2,122 crore for the second quarter of FY20, recording a growth of 7.4% on YoY basis.
The Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was recorded as Rs 692.9 crore with an EBITDA margin of 32.7%. PAT for the quarter was Rs 413.2 crore. The Profit After Tax (PAT) for the quarter was Rs 413.2 million, with a growth of 6.9% YoY.
During the second quarter, ZEEL’s consolidated advertising revenue grew by 1.2% YoY to Rs 1,224.7 crore. The domestic advertising revenues grew by 1.4% YoY to Rs 1169 crore.
ZEEL has posted 26.8% YoY growth in Q2FY20 domestic subscription revenue. ZEEL’s consolidated subscription revenue grew by 19.0% to Rs 723.5 crore during the quarter.
ZEEL’s total expenditure in Q2FY20 stood at Rs 1429.1 crore, higher by 9.9% YoY compared to Q2FY19.
While ZEE5 recorded a peak DAU (Daily Active User) base of 8.9 million in September 2019, ZEE5 users watched an average of 120 minutes of content on the platform in the same month.
During Q2 FY20, the television network had an all-India viewership share of 18.4%.
During the quarter, ZEEL’s international business revenue was Rs 208.2 crore. The advertising and subscription revenues for international business declined by 4.0% YoY and 21.5% YoY, respectively.
Zee Music Company has registered 7.1 billion views on YouTube in Q2.
Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp