Vivid: Media and the submarine tragedy
A fragile naval defence only weakens the country’s strength as it goes on to accept foreign junk & undermines its own capabilities in engineering, says Annurag Batra of exchange4media

In an incident that proved to be a dent on the Indian navy’s submarine capabilities, INS Sindhurakshak sank after being rocked with three consecutive explosions off the Mumbai dockyard in the early hours of Tuesday. The diesel-electric submarine, built in St Petersburg in 1997, had undergone a two-year upgrade in Russia at a reported cost of $80 million after a battery on board gave trouble in April 2010.
The incident occurred at a time when the Navy was celebrating two breakthroughs in the past week in its quest to emerge as a ‘blue-water navy’, capable of operating across vast stretches of ocean. Its first home-built aircraft carrier, INS Vikrant, was launched on Monday, though it will not be battle-ready until 2020. And on August 10, the reactor in India’s first indigenously built nuclear submarine, INS Arihant, went critical.
But such was the intensity of Tuesday’s explosions that the sailors on board had little time to run to safety; all 18 members of the Indian Navy are feared dead as per the Ministry of Defence. Six bodies had been recovered till Sunday. The Navy officials said they were charred beyond recognition and bodies have been sent for DNA tests to confirm the identity of the dead.
The Indian media initially toyed with the idea of sabotage as the incident took place at a time when the country was on high alert for terrorist activities ahead of the Independence Day. The Navy also did not rule out the idea initially while a shocked Defence Ministry ordered an inquiry to seek possible causes for the explosions. It later emerged that the operations of the submarine, capable of firing cruise missiles at a range of 125 miles, was battling defective battery issues, leading it to be termed as an accident. Nonetheless, the incident has caused an irreparable loss to the Navy and reignited the debate around its shrinking as well as dilapidating strength. It is important to note that eleven of 24 Navy submarines are older than 20 years even as it seeks to counter a build-up by an increasingly assertive China.
The media highlighted the red-tape and policy paralysis in upgradation and replacement of ageing vessels. The Hindu wrote in an edit piece that the difficulties of defence procurement were clearly evident after the incident. It said: “The orders for more German-made HDWs were cancelled after allegations of corruption in procurement. The manufacture of 12 Scorpene submarines was scheduled for 2012 but their delivery can begin only from 2017 onwards with huge cost overruns. More vexing is the failure to finalise the tendering of six new-generation submarines, dubbed P-75I. With air-independent propulsion these submarines enjoy stealth advantages over the current diesel-electric engines which surface every few days to recharge their batteries.”
Exposing the failure of the procurement policy, the paper speculated if with the economic downturn and the burgeoning fiscal deficit, “defence spending could become a casualty”.
The Hindustan Times opined that to improve the situation, the navy must carry out a security audit and review of the Standard Operating Procedures as regard to its fleet and “look into the dependability standards of its critical systems, residual life, handling and safety for its hazardous ordnance”. The paper said it would be in the national interest to build up the navy’s combat capabilities to dominate this region, as “India’s pronounced strategic sea frontiers lie in the huge expanse between the Straits of Hormuz in the east to the Straits of Malacca in the west”.
The foreign media was more lethal in its reporting of the tragedy. The Guardian also reflected on the Navy’s fleet and said: “India leased from Russia in 2012 the nuclear-powered submarine INS Chakra but it is due to begin sea trials before being made fully operational. But the Chakra cannot be armed with nuclear-tipped missiles due to international non-proliferation treaties.”
The Journal of Turkish Weekly reported that the Russian specialists who repaired Sindhurakshak at the Severodvinsk centre were not being allowed to sunken submarine site in the wake of allegation that it had not been repaired up to the mark. It quoted the experts as saying: “53-65 and TEST 71MKE torpedoes were installed aboard the Sindhurakshak. It is the export version of a well-tested Soviet-era weapon. Our Varshavyankas are equipped with torpedoes, which have proven themselves to be reliable and safe. They can be safely stored in torpedo launching tubes and weapons depots for as long as necessary. They are incapable of self-detonation.”
As another theory emerged that the explosion was caused by a hydrogen leak from the storage battery compartment and the simultaneous loading of munitions and charging of storage batteries, which is strictly prohibited by regulations, the Russian officials told this paper that the batteries were replaced “at the request of the client”.
The Khaleej Times said India was under pressure to perform after the tragedy though the Navy has seen far fewer accidents than the air force, which has been dogged for years by crashes of Russian-made MiG-21 fighters. “However, most of the country’s fleet of 15 submarines is in urgent need of modernisation and has been hampered by delays in government procurement decisions as it battles corruption allegations. Efforts to build a domestic arms industry to supply the military have made slow progress, with the country still the world’s largest importer”.
The Chinese media took India head on over the explosion and argued that the enemy within was standing in way of India’s progress. Chinapost, in an editorial, attacked the Indian government and Defence Minister AK Antony for “slowing the pace of procurement considerably with (his) inability to take quick decisions, and (his) poor understanding of defence vision”. The submarines provided a case in point. The edit ridiculed the government and its strategic advisors for making much of Chinese incursions into India, but not matching the talk by true action as “India’s reducing submarine force is set to equal Pakistan’s in another two years, while China forges ahead with its current 45 submarines, and plans to build at least another 15 Tuan class attack submarines based on German diesel engine purchases”. It said: “The armed forces are clearly being shackled by the civilian wing, namely the Defence Ministry, which retains the last word on procurements. The conservative bureaucracy that ultimately influences the political masters is clearly not impressed or concerned with the vision documents prepared regularly by Defence chiefs.”
It went on to attack the Indian media for screaming war and action over the said incursions and asked it to look for “dangers not from the outside, but from within”.
Despite a number of peace treaties and like agreements between countries of the world, it cannot be doubted that the threat of conflict is any less today than it was before. Developed countries continue to expand their fleet at the same time imposing sanctions on those they can subvert. The world’s eyes are on India as it emerges a powerful economy and influential factor in politics. A fragile naval defence in this scenario only weakens the country’s strength as it goes on to accept foreign junk and undermines its own capabilities in engineering and developing a world-class and safe fleet.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
You May Also Like
HT Media posts Consolidated Total Revenue of Rs 580 crore in Q2
Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit
HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.
As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.
The Net Cash position at a consolidated level continues to be strong.
The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.
Savings in raw material costs have driven improvement in EBITDA margins.
Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ABP Group posts Rs 15.70 crore as net profit in Q1 FY20
The group’s total operating income stands at Rs 365.55 crore
ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.
The group’s total operating income stands at Rs 365.55 crore.
It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.
The Profit Before Interest Lease Depreciation and Tax (PBILDT) has also dropped 53.52% to Rs 107.12 crore.
The group has six news channels - ABP News (Hindi), ABP Ananda (Bengali) ABP Majha (Marathi) and ABP Asmita (Gujarati), ABP Sanjha (Punjabi) and ABP Ganga (Hindi).
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20
ZMCL has recorded 4.4% growth in operating revenue for first half of FY20
Zee Media Corporation Ltd (ZMCL) has posted a 4.4 per cent growth in operating revenue to Rs 337.6 crore in the first half of FY20, as per media reports.
It has reported a consolidated revenue of Rs 137.03 crore for Q2 FY20.
In a statement, ZMCL has said: “During the quarter, the network expanded its footprint s into Southern India through the launch of Zee Hindustan in Tamil and Telugu languages. This is intended to make the network's content accessible to wider audience.”
The operating expenditure in Q2FY20 has dropped by 21.7 per cent.
The statement further said: “EBITDA for HlFY20 improved by 34.1 per cent to Rs 1,029 million from Rs 767.5 million EBITDA for H1FY19, while the same declined by 9.4 per cent to Rs 370.2 million from Rs 408.7 million for the corresponding period last financial year. EBITDA Margin grew from 23.7 per cent in H1FY19 to 30.5 per cent in HlFY20, while growing from 24.2 per cent in Q2FY19 to 27 per cent in Q2FY20.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
It’s that time of the year again when theatres gear up to pocket maximum gains. Diwali is here and there are three films ready to hit the silver screen this week--Housefull 4, Made In China and Saand Ki Aankh. The festive period brings much joy to exhibitors, distributors and theatre owners because it ensures footfalls, giving brands the eyeballs they look for. In fact, industry experts don’t feel that economic slowdown this year has impacted in-cinema advertising. While they are concerned about three movies clashing during Diwali, they predict 50-100 per cent rise in ad rates during this period.
Advertising moolah
Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.
But according to Siddharth Bhardwaj, Chief Marketing Officer - Head of Enterprise Sales, UFO Moviez, things have changed a lot in the last couple of years. “Since some films have not really lived up to their expectation, advertisers are spreading the spends all through the year. They are picking up far more number of titles in the year rather than focusing only on Diwali or Eid.”
“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.
Diwali ad rates
Experts reveal that ad rates differ from property to property and depends on location as well. But Diwali surely sees a massive hike in rates. This year, theatre owners are expecting 100 per cent rise in ad rates. While Umrotkar revealed that for Diwali, they are charging 100 per cent higher than the regular card rates, Girish Johar, trade analyst and film producer, shared that even the rates for putting up kiosks of brands go up during festivals like Diwali.
“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.
Economic slowdown? Not for Cinema!
This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”
Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”
Clash cover
Three movies are clashing this Diwali which means shared screens and box office gains.
“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
INOX Leisure Ltd sees 42% growth in total revenue
Profit After Tax up 327% to Rs 51 crore
INOX Leisure Ltd (INOX) has reported financials for the second quarter ending September 2019.
Its total revenue has risen to Rs 524 crore with a 42% growth from Rs 369 crore in the corresponding quarter in FY19. Its EBITDA has more than doubled to Rs 107 crore with a 121% growth, while the PAT stood at an impressive Rs 51 crore, up 327% from previous year’s second quarter.
Siddharth Jain, Director, INOX Group, said: “At INOX, setting new benchmarks is now a routine, thanks to our consistently sharp focus on luxury, service and technology and our uncompromised desire to offer our patrons, nothing but the latest and the best! We are delighted with our remarkable consistency on all parameters, and we are sure about maintaining the momentum and focus on innovativeness. Content once again proved that why we term it as the ‘hero’. Thanks to the creators of such spellbinding movies, which keep inviting our guests to our properties, and allowing us to pamper them with our signature hospitality. With the launch of Megaplex, we are delighted to further our endeavor of developing experience-driven cinema destinations of global standards, and we will continue to do so. On behalf of Team INOX, I assure all our stakeholders that we will continue to break barriers and exceed all expectations.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Hathway Cable & Datacom reports 100% subscription collection efficiency in Q2
The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000
Hathway Cable and Datacom has reported subscription collection efficiency at 100%, and the broadband subscriber base has increased from previous quarter’s 840,000 to 860,000 in quarter ending September, as per media reports.
It has narrowed its consolidated net loss by 74% and the operating EBITDA has been reported 15% up to Rs 107.5 crore compared to Rs 93.1 crore a quarter ago.
The total income has dropped 2%, while the expenditure is down 6%.
In the financial results, the company has said the FTTH markets are leading growth in customer acquisition.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ZEEL posts 7.4% YoY growth in total revenue for Q2 FY20
ZEEL's domestic advertising revenue has grown 1.4% YoY in Q2FY20
Zee Entertainment Enterprises Limited (ZEEL) has reported a consolidated revenue of Rs 2,122 crore for the second quarter of FY20, recording a growth of 7.4% on YoY basis.
The Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was recorded as Rs 692.9 crore with an EBITDA margin of 32.7%. PAT for the quarter was Rs 413.2 crore. The Profit After Tax (PAT) for the quarter was Rs 413.2 million, with a growth of 6.9% YoY.
During the second quarter, ZEEL’s consolidated advertising revenue grew by 1.2% YoY to Rs 1,224.7 crore. The domestic advertising revenues grew by 1.4% YoY to Rs 1169 crore.
ZEEL has posted 26.8% YoY growth in Q2FY20 domestic subscription revenue. ZEEL’s consolidated subscription revenue grew by 19.0% to Rs 723.5 crore during the quarter.
ZEEL’s total expenditure in Q2FY20 stood at Rs 1429.1 crore, higher by 9.9% YoY compared to Q2FY19.
While ZEE5 recorded a peak DAU (Daily Active User) base of 8.9 million in September 2019, ZEE5 users watched an average of 120 minutes of content on the platform in the same month.
During Q2 FY20, the television network had an all-India viewership share of 18.4%.
During the quarter, ZEEL’s international business revenue was Rs 208.2 crore. The advertising and subscription revenues for international business declined by 4.0% YoY and 21.5% YoY, respectively.
Zee Music Company has registered 7.1 billion views on YouTube in Q2.
Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp