The top events of 2010

The year 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…

e4m by exchange4media Staff
Published: Jan 1, 2011 7:24 AM  | 8 min read
The top events of 2010

The year 2010 saw key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…

exchange4media Conclave 2010

The exchange4media Conclave 2010 was held in two legs – in Delhi on June 9, 2010 and in Mumbai on June 11, 2010. The Conclave saw the participation of several advertising and media stalwarts – both global and Indian – who shared their views on myriad topics ranging from ‘Emerging role of India in the global context’ to lessons from the past decade and client-agency relationship, among others.

Today, there is a race of ideas, and India has become a generator of ideas: Tim Love (June 10, 2010)

The Keynote Address at exchange4media Conclave 2010 on June 9, 2010 in New Delhi was delivered by Tim Love, Vice Chairman, Omnicom Group & CEO, Omnicom APIMA. The session chairperson was G Krishnan, CEO, TV Today. And the topic at hand was – ‘Emerging role of India in the global context: Taking the giant leap from developing to developed nation.’ Tim Love spoke on India in the global context and the role India has to play in the global economy.

Vir Sanghvi, Ashok Venkatramani, Madhukar Kamath, Jasmin Sohrabji, Sam Balsara, Sivakumar Sundaram recall lessons of the last decade & define rules of the next (June 10, 2010)

The exchange4media Conclave 2010 concluded with a Power Panel that was marked by some intense debate. The panellists – Ashok Venkatramani, Madhukar Kamath, Jasmin Sohrabji, Sam Balsara, Sivakumar Sundaram – gave their views on the learnings from the decade gone by and the expectations from the next decade. Session Chairperson Vir Sanghvi encompassed even the audience in the debate, which made the session very interactive and involving.

Clients, agencies share a tough love, say Alok Bhardwaj, Anita Nayyar, Ashish Bhasin, Les Margulis, Shefali Chhachhi; Raj Nayak hopes for a solution

Ajay Kakar, Satyajit Sen, Sudha Natarajan, Maheshwar Peri & Rahul Dev rue over agency-media owners “unethical” practices

Future of communication: Josy Paul, Seiichiro Hayata & Srikant Sastri debate; V Ramachandran concludes partnership way ahead

New Age Marketers Gaurav Gupta, Himanshu Khanna & Sanjay Kanekar say ‘What slowdown?’

You have to know when not to get in the way of change: Irwin Gotlieb, Global CEO, GroupM (June 11, 2010)

Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. According to him, “All we need to do is embrace change and have a bit of vision. The fact is that vision requires acute observation and deep understanding.”

From an agency point of view, I would put my money on India and China: Irwin Gotlieb, Global CEO, GroupM

Marketing is all about brilliant ideas that wow the consumer: Rahul Welde Unilever (June 14, 2010)

Unilever’s Rahul Welde had the audience’s attention with his special address on ‘The New Age Marketer: As the dust settles on slowdown, what are the new rules?’ at the exchange4media Conclave n Mumbai on June 11. Welde stressed on the need to have big ideas that travelled across the globe and ideas that could be crowd sourced or open sourced.

Measurement currency needed in ratings, stress Paritosh Joshi and LV Krishnan; but, TV industry too ad dependent, says Sam Balsara

Recession lessons well learnt, but worst may not be over, caution Apurva Purohit, Ashok Venkatramani, Suman Srivastava, Tarun Rai, Vikram Sakhuja, Srinivasan Swamy

Shashi Sinha, Ravi Kiran draw swords over whether media agencies should also be media owners

Uday Shankar is impact Person of the Year 2010 (December 17, 2010)

Uday Shankar, CEO, STAR India, was crowned the coveted impact Person of the Year 2010 at a glittering ceremony in Mumbai on the evening of December 16, 2010. The event was presented by Jagran.

IMPACT Person of the Year Uday Shankar on his journey from being 'Jholawala' reporter to CEO

Leadership cannot be taken for granted: Uday Shankar

Cannes Lions 2010: Ogilvy wins a Silver Lion; India’s final metal tally – 17 Lions (June 28, 2010)

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.

Cannes Lions to use ‘The International Festival of Creativity’ as new strapline

Cannes Lions 2010: India draws a blank in Titanium & Integrated Lions

Cannes Lions 2010: And a blank from India in Film Craft Lions too

Cannes Lions 2010: Sir Martin Sorrell & Unilever’s Keith Weed get down to business at the Cannes Debate

Cannes Lions 2010: Miles S Nadal, Chairman, CEO, MDC Partners throws a million-dollar challenge to entrepreneurs

Cannes Lions 2010: Rise of the Independent – TapRoot & Creativeland make their presence felt

Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films (April 12, 2010)

The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos.

Maxus sweeps GoaFest 2010 with 11 Media Abbys; Lodestar Universal, Mudra Max top the gold stakes (April 10, 2010)

Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds.

Creative Abby battleground: Bobby Pawar Vs Pops (May 03, 2010)

There seems to be no end to the controversy surrounding the Creative Abbys held during GoaFest 2010. While there have been reports of the GoaFest Committee mulling action against the agencies whose judges voted for their own work, there is no concrete plan in place yet. Now, a verbal duel is on between two ad honchos – Pops and Bobby Pawar.

The Creative Abby saga continues...

The spat over Creative Abby: Let’s just put an end to this

Takeaways from GoaFest 2010: Suman Srivastava

This festival makes us dream bigger now: Ajit Varghese

Home to the annual advertising re-union: Pratap Bose

The battle for ‘Survival of the freshest’

ERAA 2010: Winners announced; Leo Burnett, Percept Media, Big Bazaar, Vodafone shine (October 08, 2010)

The eagerly awaited names of winners of the first ever exchange4media Radio Advertising Awards (ERAA) were announced at a grand ceremony in Mumbai on October 7, 2010. Big Bazaar and Vodafone have jointly won the coveted Radio Advertiser of the Year award. The Radio Advertising Agency of the Year award went to Leo Burnett, while Percept Media was declared Radio Media Agency of the Year.

Guest Article: Radio Advertising – Collaborate to dominate, says Webchutney’s Sidharth Rao

ERAA 2010: Awards exclusively for radio industry an interesting initiative, say media planners

Spikes Asia 2010: Indian agencies bring home 36 metals (September 22, 2010)

Spikes Asia 2010 ended with the Spikes Awards ceremony. India has sent the highest number of entries this year, but the metal tally has dropped from the 41 of last year and to 36 metals this year. Winning agencies include JWT India, Ogilvy India, TapRoot India, BBDO India, MediaCom India, Mudra Group, Leo Burnett India, McCann Worldgroup, Grey Worldwide India, Bates 141 and Creativeland Asia.

Spikes Asia 2010: Of Persistence, Speed and Martin Sorrell’s Spikes Debate

Spikes Asia 2010: And when Howard Draft, BBDO’s Andrew Robertson & JWT’s Bob Jeffrey speak

Spikes Asia 2010: Sundar Swamy, Ajay Kakar & Colvyn Harris delve on agency-client relations

Spikes Asia 2010: Of soulful egoists, conversation changers and magic

IMC 2010: AIM to conduct ‘Engagement Study’ for magazines as alternate source of data (September 08, 2010)

The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.

IMC 2010: Magazines give high level of engagement and that’s what advertisers want - Chris Llewellyn, FIPP

IMC 2010: Re-inventing the B2B space

IMC 2010: Industry leaders slam PRB amendments, call them ‘Draconian’ for the magazine industry

IMC 2010: Raghu Menon stresses on freedom of the press; highest growth will happen in regional markets, says Aroon Purie

FICCI Frames 2010 concludes with Ambika Soni announcing several sops for the entertainment industry (March 19, 2010)

The 11th edition of FICCI Frames came to an end on March 18, 2010 on a happy note with I&B Minister Ambika Soni announcing several sops for the entertainment industry during her valedictory speech. The Government is also learnt to have finalised the Cinematography Act to curb piracy.

India is not a developing market; it is a developed market: Martin Sorrell

FICCI Frames 2010: Defining No 1 in the dizzying newscape

The industry game changers, according to Ronnie Screwvala

M&E industry to grow 13 pc in 5 years to Rs 1,091 bn: FICCI-KPMG report

IRS 2010: And the great AIR-TR debate continues… (December 13, 10)

Readership measurement comes in for intense scrutiny every time the IRS (Indian Readership Survey) results are released. Every round there is a fight on whether Average Issue Readership (AIR) or Total Readership (TR) is the more relevant metric. And while the debate still rages on, AIR is still winning.

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HT Media posts Consolidated Total Revenue of Rs 580 crore in Q2

Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit

e4m by exchange4media Staff
Published: Nov 5, 2019 7:28 AM  | 1 min read
HT Media

HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.

As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.

The Net Cash position at a consolidated level continues to be strong.

The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.

Savings in raw material costs have driven improvement in EBITDA margins.

Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”

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ABP Group posts Rs 15.70 crore as net profit in Q1 FY20

The group’s total operating income stands at Rs 365.55 crore

e4m by exchange4media Staff
Published: Nov 4, 2019 5:41 PM  | 1 min read
ABP

ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.

The group’s total operating income stands at Rs 365.55 crore.

It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.

The Profit Before Interest Lease Depreciation and Tax (PBILDT) has also dropped 53.52% to Rs 107.12 crore.

The group has six news channels - ABP News (Hindi), ABP Ananda (Bengali) ABP Majha (Marathi) and ABP Asmita (Gujarati), ABP Sanjha (Punjabi) and ABP Ganga (Hindi).

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Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20

ZMCL has recorded 4.4% growth in operating revenue for first half of FY20

e4m by exchange4media Staff
Published: Oct 24, 2019 9:19 AM  | 1 min read
ZMCL

Zee Media Corporation Ltd (ZMCL) has posted a 4.4 per cent growth in operating revenue to Rs 337.6 crore in the first half of FY20, as per media reports.

It has reported a consolidated revenue of Rs 137.03 crore for Q2 FY20.

In a statement, ZMCL has said: “During the quarter, the network expanded its footprint s into Southern India through the launch of Zee Hindustan in Tamil and Telugu languages. This is intended to make the network's content accessible to wider audience.”

The operating expenditure in Q2FY20 has dropped by 21.7 per cent.

The statement further said: “EBITDA for HlFY20 improved by 34.1 per cent to Rs 1,029 million from Rs 767.5 million EBITDA for H1FY19, while the same declined by 9.4 per cent to Rs 370.2 million from Rs 408.7 million for the corresponding period last financial year. EBITDA Margin grew from 23.7 per cent in H1FY19 to 30.5 per cent in HlFY20, while growing from 24.2 per cent in Q2FY19 to 27 per cent in Q2FY20.”

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No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases

Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres

e4m by Moumita Bhattacharjee
Published: Oct 24, 2019 8:41 AM  | 4 min read
DiwaliFilms

It’s that time of the year again when theatres gear up to pocket maximum gains. Diwali is here and there are three films ready to hit the silver screen this week--Housefull 4, Made In China and Saand Ki Aankh. The festive period brings much joy to exhibitors, distributors and theatre owners because it ensures footfalls, giving brands the eyeballs they look for. In fact, industry experts don’t feel that economic slowdown this year has impacted in-cinema advertising. While they are concerned about three movies clashing during Diwali, they predict 50-100 per cent rise in ad rates during this period. 

Advertising moolah

Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.

But according to Siddharth Bhardwaj, Chief Marketing Officer - Head of Enterprise Sales, UFO Moviez, things have changed a lot in the last couple of years. “Since some films have not really lived up to their expectation, advertisers are spreading the spends all through the year. They are picking up far more number of titles in the year rather than focusing only on Diwali or Eid.”

“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.

Diwali ad rates

Experts reveal that ad rates differ from property to property and depends on location as well. But Diwali surely sees a massive hike in rates. This year, theatre owners are expecting 100 per cent rise in ad rates. While Umrotkar revealed that for Diwali, they are charging 100 per cent higher than the regular card rates, Girish Johar, trade analyst and film producer, shared that even the rates for putting up kiosks of brands go up during festivals like Diwali.

“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.

Economic slowdown? Not for Cinema!

This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”

Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”

Clash cover

Three movies are clashing this Diwali which means shared screens and box office gains.

“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.

 

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INOX Leisure Ltd sees 42% growth in total revenue

Profit After Tax up 327% to Rs 51 crore

e4m by exchange4media Staff
Published: Oct 23, 2019 6:06 PM  | 1 min read
INOX

INOX Leisure Ltd (INOX) has reported financials for the second quarter ending September 2019.

Its total revenue has risen to Rs 524 crore with a 42% growth from Rs 369 crore in the corresponding quarter in FY19. Its EBITDA has more than doubled to Rs 107 crore with a 121% growth, while the PAT stood at an impressive Rs 51 crore, up 327% from previous year’s second quarter.

Siddharth Jain, Director, INOX Group, said: “At INOX, setting new benchmarks is now a routine, thanks to our consistently sharp focus on luxury, service and technology and our uncompromised desire to offer our patrons, nothing but the latest and the best! We are delighted with our remarkable consistency on all parameters, and we are sure about maintaining the momentum and focus on innovativeness. Content once again proved that why we term it as the ‘hero’. Thanks to the creators of such spellbinding movies, which keep inviting our guests to our properties, and allowing us to pamper them with our signature hospitality. With the launch of Megaplex, we are delighted to further our endeavor of developing experience-driven cinema destinations of global standards, and we will continue to do so. On behalf of Team INOX, I assure all our stakeholders that we will continue to break barriers and exceed all expectations.”

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Hathway Cable & Datacom reports 100% subscription collection efficiency in Q2

The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000

e4m by exchange4media Staff
Published: Oct 18, 2019 11:17 AM  | 1 min read
Hathway

Hathway Cable and Datacom has reported subscription collection efficiency at 100%, and the broadband subscriber base has increased from previous quarter’s 840,000 to 860,000 in quarter ending September, as per media reports.

It has narrowed its consolidated net loss by 74% and the operating EBITDA has been reported 15% up to Rs 107.5 crore compared to Rs 93.1 crore a quarter ago.

The total income has dropped 2%, while the expenditure is down 6%.

In the financial results, the company has said the FTTH markets are leading growth in customer acquisition.

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ZEEL posts 7.4% YoY growth in total revenue for Q2 FY20

ZEEL's domestic advertising revenue has grown 1.4% YoY in Q2FY20

e4m by exchange4media Staff
Published: Oct 18, 2019 7:51 AM  | 2 min read
ZEEL

Zee Entertainment Enterprises Limited (ZEEL) has reported a consolidated revenue of Rs 2,122 crore for the second quarter of FY20, recording a growth of 7.4% on YoY basis.

The Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was recorded as Rs 692.9 crore with an EBITDA margin of 32.7%. PAT for the quarter was Rs 413.2 crore. The Profit After Tax (PAT) for the quarter was Rs 413.2 million, with a growth of 6.9% YoY.

During the second quarter, ZEEL’s consolidated advertising revenue grew by 1.2% YoY to Rs 1,224.7 crore. The domestic advertising revenues grew by 1.4% YoY to Rs 1169 crore.

ZEEL has posted 26.8% YoY growth in Q2FY20 domestic subscription revenue. ZEEL’s consolidated subscription revenue grew by 19.0% to Rs 723.5 crore during the quarter.

ZEEL’s total expenditure in Q2FY20 stood at Rs 1429.1 crore, higher by 9.9% YoY compared to Q2FY19.

While ZEE5 recorded a peak DAU (Daily Active User) base of 8.9 million in September 2019, ZEE5 users watched an average of 120 minutes of content on the platform in the same month.
During Q2 FY20, the television network had an all-India viewership share of 18.4%.

During the quarter, ZEEL’s international business revenue was Rs 208.2 crore. The advertising and subscription revenues for international business declined by 4.0% YoY and 21.5% YoY, respectively.

Zee Music Company has registered 7.1 billion views on YouTube in Q2.

Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”

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