The beginner's guide to millennial lingo

We trace the origins of a few massively popular words in the millennial’s lexicon, learn their correct usage and discover their interesting backstories

e4m by Arushi Kapoor
Published: Dec 24, 2018 8:51 AM  | 6 min read
Woke

In 1857, Indian soldiers broke into mutiny when they discovered that they had been made to bite into ammunition supposedly laden with pig and cow fat. While most rebelled against the unintentional religious blasphemy they were being made to commit, a few others decided to endure the unpleasantness and ‘bite the bullet’. And thus was born the phrase, ‘bite the bullet’, to describe the acceptance of a situation despite the agony and suffering it inflicts.

This and several other phrases have been a result of a particular situation, event or collective experiences that have led to the evolution of language itself.

Currently, in what many would call its excessively simplified form, linguistic evolution has become a millennial’s playground. And we are constantly contributing to it in the form of words and phrases, making it our own acceptable and functional form of language.

 

While a plethora of new phrases and words appear and disappear every now and then, a few have stuck. Some have even wormed their way into the Oxford dictionary and the English language. We tried to trace the origins of a few massively popular words in the millennial’s lexicon, learnt of their correct usage and discovered some interesting backstories for a few.



Lit AF
Meaning - ‘Lit’ describes any situation, event, or party that tickled the millennial’s fancy and got them super excited. And the suffixed ‘AF’ (as f**k) doubles said excitement felt by the attendees of the ‘lit’ event.
 

Origin - While it sounds like true-blue millennial lingo birthed by our fervent need to mutate language, ‘lit’ actually originated in the 1910s. Referring to the way one’s face figuratively ‘lit up’ in an inebriated state, lit was old-time slang often used to replace ‘drunk’. Through the years, as language evolved into its Y2K form and rap became a valid music genre, ‘lit’ became more about the general environment of the people who are drunk rather than the drunk person itself.
 

Example - Rahul’s Diwali party was lit AF.



Woke
Meaning - A mutation of the word ‘awake’, ‘woke’ is used to describe someone who figuratively emerged out of their awareness slumber. They are now more politically conscious, mindful of social issues—especially pertaining to gender and minorities, and get behind causes that they feel strongly about.
 

Origin - First coined in 1962 by a New York Times author, ‘woke’ was resurrected in 2008 by singer and artist-activist Erykah Badu. In her song ‘Master Teacher’, Badu uses the phrase “I stay woke” in synchrony with the #BlackLivesMatter moment in a style which essentially emulates the African American Vernacular English. While the word is deeply entrenched in the modern civil rights moment, the Internet’s adoption of the word, much like what it advocated, became more inclusive and included every social issue under its purview.

 

Example - Her thoughts on feminism prove how woke she is.


Bae
Meaning - A supposed acronym for ‘before anyone else’, ‘bae’ is a word of endearment used to address one’s romantic partner or anything that evokes intense positive emotions.
 

Origin - Although widely accepted as short for ‘before anyone else’, the acronym is often questioned by linguists. The term seems to have originated around 2013 simply shortening ‘babe’ by adopting the millennial norm of dropping one letter. Currently an established term in the millennial dictionary, ‘bae’ is known for its ubiquitous presence on social media.
 

Example - Can’t make it. Going to watch a movie with bae.
 

Burn

Meaning - Often used to address a witty insult that leaves the receiver dumbfounded and incapable of thinking of an immediate comeback.
 

Origin - The exact origin is unknown but there are various ways the term may have been used to describe a well-delivered insult. While it may have originated at an unknown earlier time, it became a part of popular media thanks to its abundant use in the series ‘That 70s Show’. The term may have been an allusion to the one’s flushed cheeks from the embarrassment of the insult. An alternate theory is the figurative ‘sting’ one receives after a ‘hot’ sarcastic comment.
 

Example - She delivered a sick burn from which he simply couldn’t come back.

 

FOMO
Meaning - An acronym for the phrase ‘fear of missing out’, FOMO is the feeling of exclusion one feels when they’re not being included in a social situation. With the omnipresence of social media, FOMO often manifests when one witnesses friends and family posting pictures and updates about the good time they’re apparently having.
 

Origin - In 1996, the concept was identified by a marketing strategist but didn’t pick up as such. Through the years as social media started permeating into our daily existence, the concept of FOMO began to get deeply entrenched in our modern lives and our compelling need to keep up. Though it took a while to become an established concept, 2004 to 2014 was the golden period for FOMO when the term grew in popularity alongside the growth of social media. Currently, an Oxford-recognised term, FOMO is so widespread that there is even a TED talk about it.
 

Example - My cousin’s Thailand bachelorette pictures are giving me massive FOMO.
 

Slay
Meaning - Meant to address someone who looks exceptional or does something that impresses everyone.
 

Origin - Born out of queer subculture, ‘slay’ is a common term used to describe how mesmerising a drag queen’s performance was. Gradually as queer culture and the art form of drag became more acceptable and mainstream, the word permeated into internet publications and social media. Often used to describe how good one is looking without paying heed to what others are thinking, ’slay’ ended up becoming a form of reinforcement for one’s bold sense of style.
 

Example - Beyonce just slays in whatever outfit she wears.

 

Every generation has something to contribute to the dynamic and ever-changing nature of language. And thanks to the immense Internet penetration afforded to us millennials, our offerings to the English language have stuck and how.

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HT Media posts Consolidated Total Revenue of Rs 580 crore in Q2

Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit

e4m by exchange4media Staff
Published: Nov 5, 2019 7:28 AM  | 1 min read
HT Media

HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.

As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.

The Net Cash position at a consolidated level continues to be strong.

The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.

Savings in raw material costs have driven improvement in EBITDA margins.

Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”

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ABP Group posts Rs 15.70 crore as net profit in Q1 FY20

The group’s total operating income stands at Rs 365.55 crore

e4m by exchange4media Staff
Published: Nov 4, 2019 5:41 PM  | 1 min read
ABP

ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.

The group’s total operating income stands at Rs 365.55 crore.

It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.

The Profit Before Interest Lease Depreciation and Tax (PBILDT) has also dropped 53.52% to Rs 107.12 crore.

The group has six news channels - ABP News (Hindi), ABP Ananda (Bengali) ABP Majha (Marathi) and ABP Asmita (Gujarati), ABP Sanjha (Punjabi) and ABP Ganga (Hindi).

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Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20

ZMCL has recorded 4.4% growth in operating revenue for first half of FY20

e4m by exchange4media Staff
Published: Oct 24, 2019 9:19 AM  | 1 min read
ZMCL

Zee Media Corporation Ltd (ZMCL) has posted a 4.4 per cent growth in operating revenue to Rs 337.6 crore in the first half of FY20, as per media reports.

It has reported a consolidated revenue of Rs 137.03 crore for Q2 FY20.

In a statement, ZMCL has said: “During the quarter, the network expanded its footprint s into Southern India through the launch of Zee Hindustan in Tamil and Telugu languages. This is intended to make the network's content accessible to wider audience.”

The operating expenditure in Q2FY20 has dropped by 21.7 per cent.

The statement further said: “EBITDA for HlFY20 improved by 34.1 per cent to Rs 1,029 million from Rs 767.5 million EBITDA for H1FY19, while the same declined by 9.4 per cent to Rs 370.2 million from Rs 408.7 million for the corresponding period last financial year. EBITDA Margin grew from 23.7 per cent in H1FY19 to 30.5 per cent in HlFY20, while growing from 24.2 per cent in Q2FY19 to 27 per cent in Q2FY20.”

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No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases

Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres

e4m by Moumita Bhattacharjee
Published: Oct 24, 2019 8:41 AM  | 4 min read
DiwaliFilms

It’s that time of the year again when theatres gear up to pocket maximum gains. Diwali is here and there are three films ready to hit the silver screen this week--Housefull 4, Made In China and Saand Ki Aankh. The festive period brings much joy to exhibitors, distributors and theatre owners because it ensures footfalls, giving brands the eyeballs they look for. In fact, industry experts don’t feel that economic slowdown this year has impacted in-cinema advertising. While they are concerned about three movies clashing during Diwali, they predict 50-100 per cent rise in ad rates during this period. 

Advertising moolah

Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.

But according to Siddharth Bhardwaj, Chief Marketing Officer - Head of Enterprise Sales, UFO Moviez, things have changed a lot in the last couple of years. “Since some films have not really lived up to their expectation, advertisers are spreading the spends all through the year. They are picking up far more number of titles in the year rather than focusing only on Diwali or Eid.”

“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.

Diwali ad rates

Experts reveal that ad rates differ from property to property and depends on location as well. But Diwali surely sees a massive hike in rates. This year, theatre owners are expecting 100 per cent rise in ad rates. While Umrotkar revealed that for Diwali, they are charging 100 per cent higher than the regular card rates, Girish Johar, trade analyst and film producer, shared that even the rates for putting up kiosks of brands go up during festivals like Diwali.

“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.

Economic slowdown? Not for Cinema!

This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”

Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”

Clash cover

Three movies are clashing this Diwali which means shared screens and box office gains.

“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.

 

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INOX Leisure Ltd sees 42% growth in total revenue

Profit After Tax up 327% to Rs 51 crore

e4m by exchange4media Staff
Published: Oct 23, 2019 6:06 PM  | 1 min read
INOX

INOX Leisure Ltd (INOX) has reported financials for the second quarter ending September 2019.

Its total revenue has risen to Rs 524 crore with a 42% growth from Rs 369 crore in the corresponding quarter in FY19. Its EBITDA has more than doubled to Rs 107 crore with a 121% growth, while the PAT stood at an impressive Rs 51 crore, up 327% from previous year’s second quarter.

Siddharth Jain, Director, INOX Group, said: “At INOX, setting new benchmarks is now a routine, thanks to our consistently sharp focus on luxury, service and technology and our uncompromised desire to offer our patrons, nothing but the latest and the best! We are delighted with our remarkable consistency on all parameters, and we are sure about maintaining the momentum and focus on innovativeness. Content once again proved that why we term it as the ‘hero’. Thanks to the creators of such spellbinding movies, which keep inviting our guests to our properties, and allowing us to pamper them with our signature hospitality. With the launch of Megaplex, we are delighted to further our endeavor of developing experience-driven cinema destinations of global standards, and we will continue to do so. On behalf of Team INOX, I assure all our stakeholders that we will continue to break barriers and exceed all expectations.”

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Hathway Cable & Datacom reports 100% subscription collection efficiency in Q2

The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000

e4m by exchange4media Staff
Published: Oct 18, 2019 11:17 AM  | 1 min read
Hathway

Hathway Cable and Datacom has reported subscription collection efficiency at 100%, and the broadband subscriber base has increased from previous quarter’s 840,000 to 860,000 in quarter ending September, as per media reports.

It has narrowed its consolidated net loss by 74% and the operating EBITDA has been reported 15% up to Rs 107.5 crore compared to Rs 93.1 crore a quarter ago.

The total income has dropped 2%, while the expenditure is down 6%.

In the financial results, the company has said the FTTH markets are leading growth in customer acquisition.

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ZEEL posts 7.4% YoY growth in total revenue for Q2 FY20

ZEEL's domestic advertising revenue has grown 1.4% YoY in Q2FY20

e4m by exchange4media Staff
Published: Oct 18, 2019 7:51 AM  | 2 min read
ZEEL

Zee Entertainment Enterprises Limited (ZEEL) has reported a consolidated revenue of Rs 2,122 crore for the second quarter of FY20, recording a growth of 7.4% on YoY basis.

The Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was recorded as Rs 692.9 crore with an EBITDA margin of 32.7%. PAT for the quarter was Rs 413.2 crore. The Profit After Tax (PAT) for the quarter was Rs 413.2 million, with a growth of 6.9% YoY.

During the second quarter, ZEEL’s consolidated advertising revenue grew by 1.2% YoY to Rs 1,224.7 crore. The domestic advertising revenues grew by 1.4% YoY to Rs 1169 crore.

ZEEL has posted 26.8% YoY growth in Q2FY20 domestic subscription revenue. ZEEL’s consolidated subscription revenue grew by 19.0% to Rs 723.5 crore during the quarter.

ZEEL’s total expenditure in Q2FY20 stood at Rs 1429.1 crore, higher by 9.9% YoY compared to Q2FY19.

While ZEE5 recorded a peak DAU (Daily Active User) base of 8.9 million in September 2019, ZEE5 users watched an average of 120 minutes of content on the platform in the same month.
During Q2 FY20, the television network had an all-India viewership share of 18.4%.

During the quarter, ZEEL’s international business revenue was Rs 208.2 crore. The advertising and subscription revenues for international business declined by 4.0% YoY and 21.5% YoY, respectively.

Zee Music Company has registered 7.1 billion views on YouTube in Q2.

Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”

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