The changing face of marketing and its impact on talent acquisition...
At the HR Talent Acquisition Summit hosted by BW People, key people from various organisations spoke of how they keep themselves updated in the face of ever-changing technology and how to best attract quality talent
The vision of CEOs and Marketers with regard to hiring valuable talent is undergoing a big transforming as new technology and techniques continue to dominate the marketing landscape. The HR Talent Acquisition Summit hosted by BW People gathered a combination of both HR and marketing heads, the two key departments that work very closely in an organisation.
In one of the sessions held, the theme was- CEOs and Marketers Vision Over Hiring a Valuable Talent. The session was moderated by Pankaj Dutt, Managing Partner, Alexander Hughes.
Initiating the session, Satyen Vyas, CEO, Symphony SUMMIT, said, “There is plenty of talent available but the challenge is to find the right ones. Don’t look for people when you need them. Instead, look for them when you don’t need them. Meet them and keep your search on all the time. Acquiring and retaining are two different things when it comes to customers and also when it comes to employees with retaining being a big challenge.”
Kushal Agarwal, Co-founder, XOXO, who represented the start-up culture, said, “The chaos in the start-up environment was exciting. Earlier, it was under the name of employee engagement. But it is a mess now. People walk in and ask for JDs these days.”
Shantanu Das, CHRO of Amway India, spoke about employee engagement in direct sales as he said, “The entire game of direct selling has changed for us. First is to engage your own people and second is to engage an entire sales force of about 200,000 people who have become entrepreneurs and are promoting and selling our products. The senior leadership should spend time in doing this. Engagement of the entire sales force is the fulcrum of our business.”
Suchita Vishnoi, Director of Marketing, Salesforce, spoke of the influence of technology in this process of recruitment. “Technology is impacting all of us. It is best to embrace it. New breed who walk into an organization and the existing employees should adapt with it and make the best of it,” said Vishnoi.
“About five years back, most of the jobs present today didn’t even exist. Recruitment happens when millennials and students find you as an interesting company. About 1% of all the branding that we do goes into attracting talent. In that way, we actually face more competition from start-ups,” said Kisha Gupta, Global Head of Academic Relations, Infosys Limited.
Vivian Gomes, VP, marketing and inside sales, CSS Corps, speaking of his viewpoint from a marketer’s standpoint, said, “If you want to do marketing, you better learn to change as marketing changes faster than Lady Gaga’s outfits. In marketing, people need to break those shackles of sameness and bring in freshness.”
Highlighting the importance of policies, Billa Bhandari, COO, Geneva Graduate School of Governance, said, “You should understand what governance is. Lots of companies have such wonderful policies. People don’t understand the risk of governance in this part of the country.”
Shraddhanjali Rao, Head of Human Resources, SAP India, spoke about the role of a leader in the present scenario. “You can’t have a CEO to be a voice person. You won’t be attractive then. Technology is changing and we can’t control that. What we can control is the quality of people getting into an organisation. This should be done by every leader across the organization. Not just the CEO.”
Shridhar Marri, CEO, Senseforth, said, “We do not have JDs in our organization because these are not just jobs but purposes. Before people were on the lookout for job stability but now they want more engagement. A very large chunk of people is disengaged now. People want to come to work for a purpose these days.”
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