Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2
Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners
Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners. Detailed report below.
Print Craft
Taproot Dentsu leads the Print Craft category with 13 metals, which includes 1 Gold, 4 Silver and 8 Bronze. The agency bagged a Gold for their campaign, ‘Newspaper works best in outdoor, Radio works best in outdoor, Television works best in outdoor, Digital works Best in outdoor’ for the Indian Outdoor Advertising Association.
Autumn Winter Communications and Design got 3 Bronze metals. Ideas@work also got 4 Bronze metals for the day.
Cheil India won 2 awards, including a Silver and a Bronze. Dentsu Creative Impact also won a Bronze and a Silver. Contract Advertising got 2 Silver metals.
Publicis got 1 Bronze and McCann Worldgroup 1 Silver. Rediffusion Dentsu Young & Rubicam got 1 Bronze in this category.
Direct Marketing
Taproot Dentsu led the metal tally with 5 awards----1 Gold, 2 Silver and 2 Bronze. Contract Advertising won 4 awards which include 3 Bronze and 1 Silver followed by JWT, which bagged 3 metals- 2 Silver and 1 Bronze.
Dentsu Creative Impact also bagged a Gold metal for Max Healthcare ‘One Breath-He, She and Them’ campaign.
Taproot Dentsu ‘Waiting For You’ (1G, 1S) and ‘#KolKotha’ (1S, 1B) campaigns for The Times of India were the big winners.
Dentsu Webchutney took home 2 Silver metals for Cafe TC Liquor Ticker.
ITSA Brand Innovations won 1 Silver and 1 Bronze for Sony Xperia’ M4 Aqua’s ‘Dirty Phones’ campaign.
Ibs and Pi Communications bagged 2 Bronze Metals each, whereas, RK Swamy BBDO and DDB Mudra bagged 1 Bronze metal each.
Cheil India bagged 1 Silver metal.
PR
Madison Public Relations led the PR Abby metal tally with 5 Bronze metals. JWT, Dentsu Webchutney, Cheil India, Seagull Advertising, Happy Creative Services and Publicis Communications bagged one Gold each.
Madison Public Relations won two of the five Bronze metals for Asian Paints’ Sabyasachi For Nilaya campaign, two for Kellogg India’s Bade Sapno Ki Sahi Shuruat campaign and the fifth one for PUMA India’s PUMA-Arsenal: Forever Invincible.
Cheil India took home 1 Gold and 1 Silver for Channv Foundation-Stop Acid Attacks. Also, it won 1 Bronze for Samsung Galaxy S6 Search campaign.
Dentsu Webchutney’s ‘Help us Grow-Sow, don’t throw’ campaign won the agency 1 Gold. Also, JWT won two metals in total- 1 Gold, 1 Silver for Lux and Hellen Keller’s Institute for the Deaf and Blind’s See the Radio campaign. Publicis Communications bagged 1 Gold for Ambuja Cements Limited’s ‘A giant story’ campaign.
Adfactors PR won 3 Silver metals.
20:20 MSL and DDB Mudra bagged one Silver and One Bronze each.
Star India bagged 2 Bronze metals for Quantico (Star World) and Masterchef Australia Season 7 (Star World).
Broadcaster
Star India leads the Broadcaster Abby with 13 metals, including 1 Gold, 2 Silver and 10 Bronze. Star India bagged a Gold for the campaign ‘Mauka Mauka’ for Star Sports.
Zee Entertainment got 1 Gold for their campaign ‘Bond Vs Bond’ for & Pictures.
Viacom18 Media got 3 Bronze. CNN-IBNgot 2 Bronze and TV Today got 1 Silver.
Branded Content
Brave New World Communications took home the only gold in the Branded Content category for The Roadster Life Co. at Goafest 2016. Whereas, Madison Media won three Bronze metals, highest in the category.
Mindshare Fulcrum bagged 1 Silver and 1 Bronze for Brook Bond Red Label’s ‘6 Pack Band’ campaign.
Dentsu Marcom, Viacom 18, Maxus, The Social Street, JWT, SapientNitro, AIB Vigyapanti, won 1 Silver each. Also, Times Internet took away 1 Bronze metal.
Brand Activation
In the Brand Activation category, JWT and Cheil India bagged 5 metals. 3 Golds were given away in this category. JWT got 1 Gold for their campaign ‘Udaan’ for brand ‘Airtel’ and Cheil India won a Gold for their campaign ‘Spread the joy’ for brand Samsung Joy Plus Television. The third Gold went to DDB Mudra for their campaign ‘Paheli Ki Saheli’ for Unicef.
Among the 5 metals won by JWT, were 4 Silver. Cheil India got 1 Gold, 2 Bronze and 2 Silver. Dentsu Webchutney got 3 awards, including 2 Silver and 1 Bronze. DDB Mudra got 2 metals, including 1 Bronze and 1 Gold.
Out of the Box, Scarecrow Communications, McCann World Group India, Star India, ITSA Brand Innovations, Sapient Nitro and Brave New World Communications each won an Abby.
Radio & Radio Craft
Contract Advertising and Scarecrow Communications leads the Radio and Radio Craft metal tally with 10 awards each. JWT got 1 Gold for their campaign ‘MAMA’ for the brand ‘Godrej Dual Video Door Phone’.
Contract Advertising won 2 Silver and 8 Bronze. Scarecrow Communications bagged 1 Silver and 9 Bronze for the day. JWT got 6 metals---1 Gold, 3 Silver and 2 Bronze.
Dentsu Creative Impact got 8 Bronze.
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Radio Single |
Cat 1c : Food |
1 |
Cadbury Celebrations |
World Wide Web |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 2c : Beverages |
1, 3, 4 |
Fruitshop on Gream's Road |
All Natural. No Gas. Hair |
Rubecon Communications Pvt. |
Bronze |
|
|
All Natural. No Gas. Snakes |
|||||||
|
Ltd. |
|||||||
|
|
|
|
|
All Natural. No Gas. Strong |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 2c : Beverages |
2 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 3c : Toiletries, Cosmetics and |
6 |
Inayo |
Sankatmochan |
Contract Advertising (India) Pvt |
Bronze |
|
|
Healthcare |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
7 |
Kelvinator |
Watsapp |
Contract Advertising (India) Pvt |
Bronze |
|
|
Appliances |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
12, 13, 14 |
Godrej EON |
3 Zone Cooling - Tent |
JWT - Mumbai |
Bronze |
|
|
3 Zone Cooling - Polar Bear |
|||||||
|
Appliances |
|||||||
|
|
|
|
3 Zone Cooling - Car |
|
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 5c : Household and Business |
18 |
GODREJ DUAL VIDEO DOOR |
PAANI |
JWT - Mumbai |
Silver |
|
|
Appliances |
PHONE |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 5c : Household and Business |
19 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Gold |
|
|
Appliances |
PHONE |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 7c : Telecom Products and |
1, 2, 3 |
truecaller |
Apple |
Contract Advertising (India) Pvt |
Silver |
|
|
Nokia |
|||||||
|
Services |
Ltd. - Gurgaon |
||||||
|
|
|
|
Hangout |
|
|||
|
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|
|
|
|
|
||
|
Radio Single |
Cat 7c : Telecom Products and |
7 |
truecaller |
boss |
Contract Advertising (India) Pvt |
Bronze |
|
|
Services |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 7c : Telecom Products and |
10 |
Graviti |
POWER |
Scarecrow communications - |
Silver |
|
|
Services |
Mumbai |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 8c : Financial Services |
1 |
Max Get More |
Zimmedaar Pati |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 8c : Financial Services |
2 |
Max Get More |
Nek Sakhi |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
|
|
Shalimar Paints |
Chhupana 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
Cat 9c : Household Products and |
|
A Dentsu Aegis Network |
|
||||
|
|
1, 2 |
|
|
Company - Gurgaon |
Bronze |
||
|
Radio Single |
Maintenance |
Shalimar Paints |
Chhupana 2 |
Dentsu Creative Impact Pvt. Ltd. – |
|||
|
|
|
A Dentsu Aegis Network |
|
||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Single |
Cat 9c : Household Products and |
3 |
Jaagruti |
Carpet |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Maintenance |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 9c : Household Products and |
22 |
Varuna Pumps |
Ustaad |
Scarecrow communications - |
Bronze |
|
|
Maintenance |
Mumbai |
||||||
|
|
|
|
|
|
|||
|
Radio Single |
Cat 10c : Media and Publications |
5 |
Radio City |
Mumbai Delhi |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 11c : Business and Home |
2 |
|
Chatting |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Services |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 11c : Business and Home |
8, 9 |
truecaller |
Apple |
Contract Advertising (India) Pvt |
Bronze |
|
|
Services |
Nokia |
Ltd. - Gurgaon |
|||||
|
|
|
|
|
||||
|
Radio Single |
Cat 12c : Retail Advertising |
8 |
Shoppers Stop |
Girl Friend |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 13c : travel, Entertainment and |
1, 2 |
askprachi.com |
Louvre Paanwala |
Scarecrow communications - |
Bronze |
|
|
Radio Single |
Leisure |
trevis Paanwala |
Mumbai |
||||
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Radio Single |
Cat 14c : Corporate |
5 |
Max Healthcare |
Stress 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Single |
Cat 14c : Corporate |
22 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
1 |
Max Healthcare |
Stress 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Charity |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
|
|
DIAL 1 |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
|
5, 6 |
Shakti Shalini |
|
A Dentsu Aegis Network |
Bronze |
||
|
|
Charity |
|
|||||
|
Radio Single |
|
|
DIAL 2 |
Company - Gurgaon |
|
||
|
|
|
|
|
||||
|
|
|
|
|
|
|
|
|
|
Radio Single |
Cat 15c : Public Service, Appeals and |
7 |
|
Chatting |
Dentsu Creative Impact Pvt. Ltd. – |
|
|
|
A Dentsu Aegis Network |
Bronze |
||||||
|
Charity |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
|
|
|
|
|
||
|
Radio Single |
Cat 15c : Public Service, Appeals and |
8, 9, 10 |
Wildlife SOS |
Panda |
Contract Advertising (India) Pvt |
Silver |
|
|
Tiger |
|||||||
|
Charity |
Ltd. - Gurgaon |
||||||
|
|
|
|
Apes |
|
|||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Radio Craft |
Cat 25a: Original Music Score |
15 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
4 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Silver |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
31 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25b: Voice Performance |
38 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Silver |
|
|
PHONE |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
4 |
Resurgent Rajasthan |
Resurgent Rajasthan |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
13 |
Ksheer |
PET KA SHANTIPAATH |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25c: Production |
15 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
|
8 |
|
|
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
Cat 25d: Writing |
Shalimar Paints |
Chhupana 1 |
A Dentsu Aegis Network |
||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Radio Craft |
Cat 25d: Writing |
69 |
Radio City |
Mumbai Delhi |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25d: Writing |
76 |
Wagh Bakri |
Monsoon |
Scarecrow communications - |
Bronze |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25d: Writing |
85 |
GODREJ DUAL VIDEO DOOR |
MAMA |
JWT - Mumbai |
Silver |
|
|
PHONE |
|||||||
|
|
|
|
|
|
|
||
|
Radio Craft |
Cat 25e: Sound Design |
7 |
Godrej EON |
3 Zone Cooling - Tent |
JWT - Mumbai |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24A: Art Direction for Print |
5,6 |
Yale Locks |
Memories - Necklace |
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
A Dentsu Aegis Network |
|||||||
|
advertising |
|||||||
|
|
|
|
|
Company - Gurgaon |
|
||
|
|
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|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
7,8,9,10 |
Alzheimer's and Related Disorders |
Soccer |
Dentsu Creative Impact Pvt. Ltd. – |
Silver |
|
|
A Dentsu Aegis Network |
|||||||
|
advertising |
Society of India |
||||||
|
|
|
|
Company - Gurgaon |
|
|||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
19 |
Rustomjee |
Diwali |
ideas@work - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Print Craft |
Cat 24A: Art Direction for Print |
27 |
Rustomjee |
New Year - August |
ideas@work - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
35 |
Samsung |
Emergency Mode - Housewife |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
40,43,46 |
CCTV CAMERA |
CCTV Bank |
Contract Advertising (India) Pvt |
Silver |
|
|
advertising |
Ltd. - Mumbai |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24A: Art Direction for Print |
56 |
Airtel Wynk |
|
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
57 |
The Times of India |
#KolKOTHA (Ghyan Ghyan; Boktrita; |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
PNPC; Jukti Torko) |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24A: Art Direction for Print |
59 |
Dulux Paints |
Dulux Paints 3D Finish |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24A: Art Direction for Print |
73 |
Mumbai Mirror |
Double Dholki Band |
Taproot Dentsu - Mumbai |
Bronze |
|
|
advertising |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24B: Art Direction for |
15 |
Copperstone Clothing co. |
Go all out (Copperstone Catlogue) |
Makani Creatives - Mumbai |
Bronze |
|
|
line work |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24B: Art Direction for |
17 |
Integriti |
Tags that inspire a generation |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
18 |
Integriti |
Postcards for the youth |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
20,25,26 |
Integriti |
Poster - Bold |
Autumn Winter Communications |
Bronze |
|
|
line work |
and Design - Mumbai |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Print Craft |
Cat 24B: Art Direction for |
37 |
Mother's Pride / Marvel Group |
The Prodigies of mother's Pride |
Out of the Box - New Delhi |
Silver |
|
|
line work |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
38 |
|
|
Alok Nanda and Company |
Bronze |
|
|
Healing Touch |
Birthday Gift |
(Communications) Pvt. Ltd - |
|||||
|
words) |
|||||||
|
|
|
|
|
Mumbai |
|
||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
39 |
Mumbai Mirror |
Driving Me Crazy |
Taproot Dentsu - Mumbai |
Bronze |
|
|
words) |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24C: Copywriting (below 100 |
|
YOLO HOMES |
YOLO - Bedroom |
Publicis Communications Pvt. Ltd - |
Bronze |
|
|
|
words) |
|
|
|
Mumbai |
|
|
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
10 |
Rustomjee |
Diwali |
ideas@work - Mumbai |
Bronze |
|
|
words) |
|||||||
|
|
|
|
|
|
|
||
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
16 |
The Times of India |
Times LitFest Delhi - The tale of two |
Taproot Dentsu - Mumbai |
Bronze |
|
|
words) |
cities |
||||||
|
|
|
|
|
|
|||
|
Print Craft |
Cat 24D: Copywriting (Above 100 |
24 |
The Times of India |
#KolKOTHA (Ghyan Ghyan; Boktrita; |
Taproot Dentsu - Mumbai |
Silver |
|
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words) |
PNPC; Jukti Torko) |
||||||
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|
Print Craft |
Cat 24E: Best use of Illustration |
15 |
Mumbai Mirror |
Double Dholki |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
16 |
Times Classifieds |
Times Visual Classified |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
21 |
Kwality Limited |
Scary Dreams |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
28,29 |
DABUR GAStrINA |
FLUGELHORN |
McCann Worldgroup India - |
Silver |
|
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Mumbai |
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|
Print Craft |
Cat 24E: Best use of Illustration |
35 |
Bartan |
Reflection |
Taproot Dentsu - Mumbai |
Silver |
|
|
Print Craft |
Cat 24E: Best use of Illustration |
46,47,48 |
Amway Leather and Vinyl Cleaner |
Camel |
Rediffusion Dentsu Young & |
Bronze |
|
|
Rubicam Pvt. Ltd. - Mumbai |
|||||||
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Poster 1 |
|
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|
Print Craft |
Cat 24E: Best use of Illustration |
53,54,55,56 |
Spenta |
Poster 2 |
ideas@work - Mumbai |
Bronze |
|
|
Poster 3 |
|||||||
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|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
|
|
|
Poster 4 |
|
|
|
|
Print Craft |
Cat 24F: Best Use of Typography |
14 |
Copperstone Clothing co. |
Go all out (Copperstone Catlogue) |
Makani Creatives - Mumbai |
Silver |
|
|
Print Craft |
Cat 24F: Best Use of Typography |
15 |
Airtel Wynk |
|
Taproot Dentsu - Mumbai |
Silver |
|
|
Print Craft |
Cat 24G: Best use of Photography |
3,4,5,6 |
Alzheimer's and Related Disorders |
Soccer |
Dentsu Creative Impact Pvt. Ltd. – |
Silver |
|
|
A Dentsu Aegis Network |
|||||||
|
Society of India |
|||||||
|
|
|
|
|
Company - Gurgaon |
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||
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||
|
Print Craft |
Cat 24G: Best use of Photography |
26,28,29 |
CCTV CAMERA |
CCTV Bank |
Contract Advertising (India) Pvt |
Silver |
|
|
Ltd. - Mumbai |
|||||||
|
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||
|
|
|
|
Indian Outdoor Advertising |
Newspaper Works Best In Outdoor; |
|
|
|
|
Print Craft |
Cat 24G: Best use of Photography |
34,35,36,37 |
Radio Works Best In Outdoor; |
Taproot Dentsu - Mumbai |
Gold |
||
|
|
|
|
Association |
Television Works Best In Outdoor; |
|
|
|
|
|
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|
|
Digital Works Best In Outdoor |
|
|
|
|
Print Craft |
Cat 24H: Best Use of CGI |
1,2 |
Yale Locks |
Memories; |
Dentsu Creative Impact Pvt. Ltd. – |
Bronze |
|
|
A Dentsu Aegis Network |
|||||||
|
Necklace |
|||||||
|
|
|
|
|
Company - Gurgaon |
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||
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||
|
Print Craft |
Cat 24H: Best Use of CGI |
8 |
Dulux Paints |
Dulux Paints 3D Finish |
Taproot Dentsu - Mumbai |
Silver |
|
|
|
|
|
|
|
|
|
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
1 |
Star Movies Select HD |
Launch of Star Movies Select HD |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
3 |
India Today TV |
India Today TV launch |
TV Today Network Ltd. |
Silver |
|
|
Broadcaster |
Cat1: Best launch of a TV channel |
5 |
colors infinity |
colors infinity launch campaign |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
Broadcaster |
Cat 2: Best launch of a TV program |
2 |
Quantico (Star World) |
'Quanti'fying History |
Star India Pvt. Ltd. |
Bronze |
|
|
using |
|||||||
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|
|
|
|
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||
|
Broadcaster |
Cat 2: Best launch of a TV program |
6 |
Colors - Chakravartin Ashoka Samrat |
Chakravartin Ashoka Samrat - Cracking |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
|
using |
|
|
the 9 pm prime time slot |
|
|
|
|
Broadcaster |
Cat 2: Best launch of a TV program |
11 |
COLORS - Thapki Pyaar Ki |
Thapki Pyaar Ki launch campaign |
Viacom18 Media Pvt Ltd. |
Bronze |
|
|
using |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat7: Best TV news channel promo |
2 |
NDTV |
TABLOID MOUTH PROMO (Longer |
NDTV promos |
Silver |
|
|
Version) |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 3: Best TV reality show promo |
1 |
Star World |
MasterChef @9 - Clock |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 3: Best TV reality show promo |
2 |
Star Movies |
Oscars Dentist Film |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 3: Best TV reality show promo |
3 |
Star Movies |
Oscars Kitchen Film |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 8: Best TV sports channel |
1 |
Star Sports |
Mauka Mauka |
Star India Pvt. Ltd. |
Gold |
|
|
program promo |
|||||||
|
|
|
|
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|
||
|
Broadcaster |
Cat 8: Best TV sports channel |
3 |
Hero Indian Super League |
HISL_CELEB_PROMO |
Star India Pvt. Ltd. |
Bronze |
|
|
program promo |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
1 |
Star Movies Select HD |
Select Sundays Nostalgia |
Star India Pvt. Ltd. |
Silver |
|
|
channel |
|||||||
|
|
|
|
|
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|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
6 |
Star Movies Select HD |
Book Adaptations |
Star India Pvt. Ltd. |
Silver |
|
|
channel |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 9: Best movie promo by a TV |
8 |
&pictures |
Bond Vs. Bond |
Zee Entertainment Enterprises |
Gold |
|
|
channel |
Ltd. |
||||||
|
|
|
|
|
|
|||
|
Broadcaster |
Cat 4: Best TV fiction promo |
5 |
Mastaangi |
Mastaangi 'Music Promo' |
Star India Pvt. Ltd. |
Bronze |
|
|
Broadcaster |
Cat 4: Best TV fiction promo |
8 |
Hotstar |
Launch of Is Pyaar Ko Kya Naam Doon - |
Star India Pvt. Ltd. |
Bronze |
|
|
|
|
|
|
Ek Jashn |
|
|
|
|
Broadcaster |
Cat 10: Best TV program for Cause |
4 |
Aaj Ki Raat Hai Zindagi, Star Plus |
Aaj Ki Raat Hai Zindagi |
Star India Pvt. Ltd. |
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 10: Best TV program for Cause |
5 |
|
'VEER' Season 2 |
|
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
||
|
Broadcaster |
Cat 10: Best TV program for Cause |
6 |
|
Rebuilding Chennai Telethon |
|
Bronze |
|
|
related Marketing |
|||||||
|
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Broadcaster |
Cat 13: Best original music score for |
4 |
Aaj Ki Raat Hai Zindagi, Star Plus |
Aaj Ki Raat Hai Zindagi- Music Video |
Star India Pvt. Ltd. |
Bronze |
|
|
a TV Program. |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22a: Food |
1 |
Kellogg India |
Bade Sapno Ki Sahi Shuruat |
Madison Public Relations - |
Bronze |
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
1 |
Bio Oil |
Yummy Mummy Survey |
Marico Limited - Mumbai |
Bronze |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
2 |
Lux |
Perfume Portraits |
JWT - Mumbai |
Gold |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22c: Consumer goods: Toiletries, |
3 |
BBLUNT |
Building brand BBLUNT through PR |
20:20 MSL - Mumbai |
Silver |
|
|
Cosmetics and Healthcare |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22d: Luxury goods, Fashion & |
2 |
Reebok |
Reboot100 |
Isobar India - Gurgaon |
Bronze |
|
|
Beauty |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22d: Luxury goods, Fashion & |
4 |
Asian Paints |
SabyasachiForNilaya |
Madison Public Relations - |
Bronze |
|
|
Beauty |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22g: Telecom Products and |
2 |
|
|
Value 360 Communications |
Bronze |
|
|
MyOperator |
Mann Ki Baat with PM Modi |
Private Limited- An Affiliate of |
|||||
|
Services |
|||||||
|
|
|
|
|
Huntsworth - New Delhi |
|
||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22g: Telecom Products and |
6 |
Samsung Galaxy S6 |
Samsung Galaxy S6 Search campagin |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
Services |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22h: Financial Services |
1 |
InnoVen Capital |
Launch of InnoVen Capital |
Ketchum Sampark - mumbai |
Bronze |
|
|
Public Relations |
Cat 22i: Household Products and |
2 |
Helpusgreen |
Helpusgreen - Sow, don’t throw |
Dentsu Webchutney - Gurgaon |
Gold |
|
|
Maintenance |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22j: Media and Publications |
2 |
Quantico (Star World) |
The Quantico Times |
Star India Pvt. Ltd. - mumbai |
Bronze |
|
|
Public Relations |
Cat 22j: Media and Publications |
5 |
MAWBIMA |
Mawbima Vesak Lanterns |
Sarva Integrated (Pvt) Ltd. - |
Gold |
|
|
Colombo |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22l: Retail Advertising |
1 |
Inorbit Mall |
Pink Power |
DDB Mudra Group - Mumbai |
Bronze |
|
|
Public Relations |
Cat 22l: Retail Advertising |
2 |
Godrej Nature's Basket |
GODREJ NATURE’S BASKET – A |
|
Silver |
|
|
BRAND BUILT ON PR, BUILT TO |
AdFactors PR - |
||||||
|
|
|
|
|
LAST! |
|
|
|
|
Public Relations |
Cat 22n: Corporate |
3 |
HCL Technologies |
#UnitedByHCL Campaign |
ITSA Brand Innovations Ltd - |
Bronze |
|
|
Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22n: Corporate |
8 |
Nestle India Limited |
#100andRunning |
SapientNitro - Gurgaon |
Bronze |
|
|
Public Relations |
Cat 22n: Corporate |
9 |
OLA |
OLA Boat |
Happy Creative Services (India) |
Gold |
|
|
Pvt Ltd. - Bangalore |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22n: Corporate |
10 |
MAWBIMA |
Mawbima Vesak Lanterns |
Sarva Integrated (Pvt) Ltd. - |
Gold |
|
|
Colombo |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
2 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Gold |
|
|
Charity |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
6 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
Charity |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22o: Public Service, Appeals and |
8 |
Unicef,India |
Paheli Ki Saheli |
DDB Mudra Group - Mumbai |
Silver |
|
|
Charity |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22r: Events & Experiential PR |
1 |
Aapla Ghar |
Wari |
Seagull Advertising - Pune |
Gold |
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
3 |
MasterChef Australia S7 (Star World) |
Serving up a Gastronomical Delight |
Star India Pvt. Ltd. - mumbai |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
7 |
PUMA India |
|
Madison Public Relations - |
Bronze |
|
|
Bangalore |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22r: Events & Experiential PR |
18 |
SaffolaLife |
Walk Together to #protectherheart |
20:20 MSL - Mumbai |
Bronze |
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Public Relations |
Cat 22r: Events & Experiential PR |
20 |
Favicol |
the favicol room at lalbaugcha raja |
AdFactors PR - |
Silver |
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
12 |
Nestle India Limited |
#100andRunning |
SapientNitro - Gurgaon |
Silver |
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
15 |
Ambuja Cements Limited |
A Giant's Story |
Publicis Communications Pvt. Ltd - |
Gold |
|
|
|
|
|
|
|
Mumbai |
|
|
|
Public Relations |
Cat 22s: Celebrity Endorsement |
17 |
Asian Paints |
SabyasachiForNilaya |
Madison Public Relations - |
Bronze |
|
|
Public Relations |
Cat 22t: Sponsorship |
2 |
Aditya Birla Group |
How social powered a solar impulse |
Tonic Media Digital Pvt Ltd. - |
Silver |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
3 |
Kellogg India |
Bade Sapno Ki Sahi Shuruat |
Madison Public Relations - |
Bronze |
|
|
PR |
|||||||
|
|
|
|
|
|
|
||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
4 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
PR |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Public Relations |
Cat 22u: Integrated Campaign led by |
8 |
Godrej |
Reimagining PR to build corporate |
AdFactors PR - |
Silver |
|
|
PR |
reputation |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Direct |
Cat 19a: Flat Mail |
4 |
BIRLA SUNLIFE INSURANCE |
SALARY SLIP OF 1985 |
Pi communications - |
Bronze |
|
|
COMPANY Ltd. |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19b: Dimensional Mail |
4 |
Aditya Birla Housing Finance Limited |
Nameplate |
Pi communications - |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Direct |
Cat 19b: Dimensional Mail |
5 |
Somany Ceramics |
#NahiPhislenge |
R K SWAMY BBDO Pvt. Ltd. - |
Bronze |
|
|
New Delhi |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19b: Dimensional Mail |
7 |
Lybrate |
Bullets for Life |
JWT - Gurgaon |
Bronze |
|
|
Direct |
Cat 19c: Direct Response Print |
6 |
Max Healthcare Ltd |
One Breath - He, She and Them |
Dentsu Creative Impact Pvt. Ltd. – |
Gold |
|
|
A Dentsu Aegis Network |
|||||||
|
|
|
|
|
|
Company - Gurgaon |
|
|
|
Direct |
Cat 19c: Direct Response Print |
14 |
THE TIMES OF INDIA |
WAITING FOR YOU |
Taproot Dentsu - Mumbai |
Silver |
|
|
Direct |
Cat 19c: Direct Response Print |
12 |
The Times of India |
#KolKOTHA |
Taproot Dentsu - Mumbai |
Silver |
|
|
Direct |
Cat 19c: Direct Response Print |
10 |
Mumbai Mirror |
Double Dholki |
Taproot Dentsu - Mumbai |
Bronze |
|
|
Direct |
Cat 19d: Direct Response (TV, Radio |
21 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
& infomercial) |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
11 |
truecaller |
BOSS |
Contract Advertising (India) Pvt |
Silver |
|
|
& infomercial) |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
12 |
truecaller |
OMLETTE |
Contract Advertising (India) Pvt |
Bronze |
|
|
& infomercial) |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19d: Direct Response (TV, Radio |
13 |
Daan Utsav |
Bus |
DDB Mudra Group - Mumbai |
Bronze |
|
|
& infomercial) |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
34 |
Godrej Security Solutions |
LinkedIn Thieves |
JWT - Mumbai |
Silver |
|
|
Direct |
Cat 19e: Direct Response Digital |
3 |
Sony Xperia M4 Aqua |
Dirty Phones |
ITSA Brand Innovations Ltd - |
Silver |
|
|
Gurgaon |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
7 |
Cafe TC |
Cafe TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
First Ad Ticker on WhatsApp |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
13 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Attacks |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
12 |
Airtel |
#Airtel4GSpeedTest - World's Fastest |
ibs - Mumbai |
Bronze |
|
|
Response Campaign |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
14 |
Gillette |
The world's first |
ibs - Mumbai |
Bronze |
|
|
gameplay on twitter |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19e: Direct Response Digital |
22 |
Asian Paints Royale |
Destroy Nice |
Contract Advertising (India) Pvt |
Bronze |
|
|
Ltd. - Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19g: Direct Response Mobile |
1 |
Cafe TC |
Cafe TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
Marketing |
First Ad Ticker on WhatsApp |
||||||
|
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
Direct |
Cat 19g: Direct Response Mobile |
3 |
trULY MADLY |
WHATSAPP FAKER |
Contract Advertising (India) Pvt |
Bronze |
|
|
Marketing |
Ltd. - Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19h: Direct Campaign using Any |
15 |
THE TIMES OF INDIA |
WAITING FOR YOU |
Taproot Dentsu - Mumbai |
Gold |
|
|
2 form |
|||||||
|
|
|
|
|
|
|
||
|
Direct |
Cat 19h: Direct Campaign using Any |
5 |
Sony Xperia M4 Aqua |
Dirty Phones |
ITSA Brand Innovations Ltd - |
Bronze |
|
|
2 form |
Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Direct |
Cat 19h: Direct Campaign using Any |
14 |
The Times of India |
#KolKOTHA |
Taproot Dentsu - Mumbai |
Bronze |
|
|
2 form |
|||||||
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21e: Household and Business |
3 |
Godrej Security Solutions |
LinkedIn Thieves |
JWT- Mumbai |
Silver |
|
|
Applications |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21i: Household Products and |
1 |
Helpusgreen |
Helpusgreen- Sow, don' throw |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
Maintenance |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21j: Media and Publications |
2 |
Set Max - Indian Premier League |
Fan Park |
DDB Mudra Group - Mumbai |
Bronze |
|
|
Brand Activation |
Cat 21k: Business and Home |
4 |
HCL Technologies |
Women lead Australia |
ITSA Brand Innovations Ltd - |
Silver |
|
|
Services |
Gurgaon |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21l: Retail Advertising |
1 |
Café TC |
Café TC Liquor Ticker - The World's |
Dentsu Webchutney - Gurgaon |
Silver |
|
|
First Ad Ticker on Whatsapp |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21l: Retail Advertising |
6 |
Flipkart Internet Pvt. Ltd. |
Get Me #Intrend |
Dentsu Webchutney - Bangalore |
Bronze |
|
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21n: Coporate |
20 |
Nestle India Limited |
#100andRunning - Running with India |
SapientNitro - Gurgaon |
Bronze |
|
|
Brand Activation |
Cat 21n: Coporate |
22 |
Star Jalsha |
Packets of Change by Star Jalsha |
Star India Pvt. Ltd. - Mumbai |
Bronze |
|
|
Brand Activation |
Cat 21n: Coporate |
23 |
Omron Automation |
Pay With Your Voice |
McCann Worldgroup India - |
Silver |
|
|
Mumbai |
|||||||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21n: Coporate |
29 |
Airtel |
Udaan |
JWT - Gurgaon |
Silver |
|
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
5 |
Samsung Joy Plus Televisions & |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
|
|
Charity |
Sanjay Gandhi Animal Care Centre |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
6 |
Channv Foundation - Stop Acid |
Donate a Face |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
Charity |
Attacks |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21o: Public Service, Appeals and |
13 |
Hellen Keller's Institute for the deaf |
See the radio |
JWT - Mumbai |
Silver |
|
|
Charity |
and deafblind |
||||||
|
|
|
|
|
|
|||
|
Brand Activation |
Cat 21q: Use of Promotional Stunts |
3 |
|
|
Brave New World |
Bronze |
|
|
The Roadster Life Co. |
Roadster Pocketman |
Communications Pvt. Ltd. - |
|||||
|
and Live Advertising |
|||||||
|
|
|
|
|
Bangalore |
|
||
|
|
|
|
|
|
|
||
|
Brand Activation |
Cat 21q: Use of Promotional Stunts |
8 |
Samsung Joy Plus Televisions & |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Bronze |
|
|
and Live Advertising |
Sanjay Gandhi Animal Care Centre |
||||||
|
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
|
|
Brand Activation |
Cat 21r: Use of Live |
12 |
Airtel |
Udaan |
JWT- Gurgaon |
Silver |
|
|
Shows/Concerts/Festivals |
|||||||
|
|
|
|
|
|
|
||
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
4 |
&Pictures |
Lunchbox |
Scarecrow Communications - |
Bronze |
|
|
sampling, glasses, beer mats and |
|||||||
|
Mumbai |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
5 |
Unicef, India |
Paheli ki Saheli |
DDB Mudra Group - Mumbai |
Gold |
|
|
sampling, glasses, beer mats and |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
|
|
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
|
|
|
Cat 21s: Use of Guerrilla Marketing in |
|
|
|
|
|
|
|
|
a Promotional Campaign (Small |
|
|
|
|
|
|
|
Brand Activation |
Scale) including, |
7 |
Mother's Pride/Marvel Group |
The Prodigies of Mother's Pride |
Out of the Box - New Delhi |
Bronze |
|
|
sampling, glasses, beer mats and |
|||||||
|
|
ashtrays, flyers, stickers, signage, |
|
|
|
|
|
|
|
|
street art, street furniture and transit |
|
|
|
|
|
|
|
|
advertising |
|
|
|
|
|
|
|
|
Cat 21u: Use of Customer |
|
|
|
|
|
|
|
|
Experience Including: |
|
|
|
|
|
|
|
Brand Activation |
temporary installations and displays, |
1 |
Samsung Joy Plus Televisions & |
|
|
Gold |
|
|
using samples, special discounts, |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
|||||
|
Sanjay Gandhi Animal Care Centre |
|||||||
|
|
customer marketing, promotions, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
incentives, product demonstrations, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 21v: Sponsorship or Partnership |
|
|
|
|
|
|
|
|
Campaigns For a campaign that |
|
Samsung Joy Plus Televisions & |
|
|
|
|
|
Brand Activation |
utilized a sponsorship or |
4 |
Spread the joy |
Cheil India Pvt. Ltd. - Gurgaon |
Silver |
||
|
Sanjay Gandhi Animal Care Centre |
|||||||
|
|
effectively (e.g. Sports or |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
Enertainment) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 21v: Sponsorship or Partnership |
|
|
|
|
|
|
|
|
Campaigns For a campaign that |
|
|
|
|
|
|
|
Brand Activation |
utilized a sponsorship or |
12 |
Airtel |
Udaan |
JWT - Gurgaon |
Gold |
|
|
|
effectively (e.g. Sports or |
|
|
|
|
|
|
|
|
Enertainment) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20A: Best fictional program, |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a drama, |
3 |
Omron Healthcare India |
Tumhaari Amma - With Love Your Mom |
Dentsu Marcom Pvt. Ltd. - |
Silver |
|
|
Branded Content |
comedy or miniseries around a |
||||||
|
Gurgaon |
|||||||
|
|
product or brand Including TV, mini- |
|
|
|
|
|
|
|
|
series, web series, cinema, DVD |
|
|
|
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
Brave New World |
|
|
|
Branded Content |
documentary or entertainment show |
3 |
|
|
Gold |
||
|
The Roadster Life Co. |
Roadster Pocketman |
Communications Pvt. Ltd. - |
|||||
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
Bangalore |
|
||
|
|
Including TV, |
|
|
|
|
||
|
|
|
|
|
|
|
||
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
|
|
|
|
Branded Content |
documentary or entertainment show |
12 |
CEAT 2 Wheeler Tyres |
CEAT Chase The |
Madison Media - Mumbai |
Bronze |
|
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
|
|
||
|
|
Including TV, |
|
|
|
|
|
|
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
|
|
|
Cat 20B: Best |
|
|
|
|
|
|
|
|
series or film where a client has |
|
|
|
|
|
|
|
|
successfully created a reality, |
|
|
|
|
|
|
|
Branded Content |
documentary or entertainment show |
13 |
Godrej Masterbrand |
India's First Green champion |
Madison Media - Mumbai |
Bronze |
|
|
around a product(s) or brand(s) |
|||||||
|
|
|
|
|
|
|
||
|
|
Including TV, |
|
|
|
|
|
|
|
|
cinema, DVD releases and |
|
|
|
|
|
|
|
|
online/digital |
|
|
|
|
|
|
|
|
Cat 20C: Best brand or product |
|
|
|
|
|
|
|
|
integration into a feature film, existing |
|
|
OLX India's largest marketplace for |
Viacom18 Media Pvt Ltd. - |
|
|
|
Branded Content |
TV show and/or series Including TV, |
1 |
OLX.in |
used goods found a perfect fit on India's |
Silver |
||
|
Mumbai |
|||||||
|
|
|
|
|
largest showcase for talent |
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20C: Best brand or product |
|
|
|
|
|
|
|
|
integration into a feature film, existing |
|
|
|
|
|
|
|
Branded Content |
TV show and/or series Including TV, |
10 |
Vodafone mPesa |
mPesa |
Maxus - Mumbai |
Silver |
|
|
|
|
|
|
|
|
|
|
|
|
releases and online/digital |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20D: Best use or integration of |
|
|
|
|
|
|
|
Branded Content |
experiential events Creative |
4 |
Britannia Good Day |
Taking the red carpet to Dharavi |
The Social Street - MUMBAI |
Silver |
|
|
positioning of a brand using events, |
|||||||
|
|
|
|
|
|
|
||
|
|
festivals, flash mobs, installations etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cat 20D: Best use or integration of |
|
|
|
|
|
|
|
Branded Content |
experiential events Creative |
8 |
Airtel |
Udaan |
JWT - Gurgaon |
Silver |
|
|
positioning of a brand using events, |
|||||||
|
|
|
|
|
|
|
||
|
|
festivals, flash mobs, installations etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Branded Content |
Cat 20E: Best use of integration of |
8 |
British Airways |
#wingstoadream |
SapientNitro - Gurgaon |
Silver |
|
|
user generated content |
|||||||
|
|
|
|
|
|
|
||
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
1 |
truly Madly |
Creep Qawwali |
AIB Vigyapanti - |
Silver |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
Creative ABBY Awards - 2016
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
|
Category Name |
Category |
Entry No. |
Brand |
Title / Caption |
Organization |
Metal |
|
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
2 |
Gaana.com |
Dil ka Gaana |
Times Internet Limited - Gurgaon |
Bronze |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
|
|
|
Cat 20F: Best use or integration of |
|
|
|
|
|
|
|
|
music Including music in original |
|
|
|
|
|
|
|
Branded Content |
branded content, brand integration |
5 |
Brooke Bond Red Label |
6 Pack Band |
Mindshare - Fulcrum - Mumbai |
Silver |
|
|
into music distribution or promotion, |
|||||||
|
|
|
|
|
|
|
||
|
|
the creation of a |
|
|
|
|
|
|
|
|
program or platform |
|
|
|
|
|
|
|
Branded Content |
Cat 20G: Best use or integration of |
2 |
Brooke Bond Red Label |
6 Pack Band |
Mindshare - Fulcrum - Mumbai |
Bronze |
|
|
offline media such as print, out of |
|||||||
|
|
home etc. |
|
|
|
|
|
|
|
Branded Content |
Cat 20G: Best use or integration of |
5 |
Godrej Ezee |
Hugs are Ezee, Everybody Needs One! |
Madison Media - Mumbai |
Bronze |
|
|
offline media such as print, out of |
|||||||
|
|
home etc. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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TOP STORIES
Social Beat wins SEO mandate of Tata CLiQ tag rss
The account was won after a multi-agency pitch
e4m e4m Social Beat has won the SEO mandate for Tata CLiQ, one of the fastest-growing omnichannel marketplace in India. Social Beat has been entrusted with optimizing existing content, as well as launching new, optimized category pages systematically on Tata CLiQ’s platform to scale monthly organic traffic by 2x over the next year. The account was won after a multi-agency pitch and will be serviced by Social Beat’s offices in Mumbai.
Shishir Kataria, Director - Marketing, Tata CLiQ, “Shoppers, e-commerce or otherwise, continue to heavily rely on search and discovery throughout their shopping journey, be it engaging with the latest fashion trends or hunting for the best buys. No wonder a platform's ability to be a part of this journey organically drives significant consideration for it amongst potential shoppers. We, at Tata Cliq, are confident that Social Beat will help us develop and optimise content that is highly discoverable to grow our engagement and revenue. Our goal continues to be to drive more and more shoppers to our platform with optimised and curated products and relevant content.”
Vikas Chawla, Co-Founder, Social Beat said, “We are thrilled to partner with Tata CLiQ in their growth journey. We aim to scale traffic to the Tata CLiQ platform manyfold over the next year. Our team of specialised SEO and Content strategists will be working closely to achieve this”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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ShareWill OOH dazzle this festive season?
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
Be it the flower-clad taxis in Mumbai for Made in Heaven Season 2 promotion or Zomato’s ‘kheer mangoge kheer denge’ billboards, India's OOH advertising sector has undergone substantial transformation and expansion in the recent years. Even though the medium was severely hit during the pandemic years, it has now managed to rebuild its status. Now, with the onset of the festive season, elections and the cricket world cup, OOH is expected to see more and more advertisers come on board.
Amarjeet Hudda, Chief Operating Officer, Laqshya Media Group, believes most of the clients spend a lot of money during the festive season, especially for Durga Puja, Dussehra and Diwali, targeting their customers in a festive mood. The categories that spend heavily during these months are Auto, Consumer Durables, Real Estate, Organised retail, and E-commerce.
According to Dipankar Sanyal of Platinum Outdoor, there was a huge surge in the festive season last year, and he expects the same this year too. “Last four to five years have turbulent for outdoor. It was picking up in 2019, but then Covid came and everything went flat for two years,” he mentioned.
According to EY-FICCI’s M&E Report 2023, OOH media grew 86 percent in 2022 to Rs 37 billion. The value includes traditional, transit and digital media, but excludes untracked unorganised OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising.
Sharing the brand’s perspective, Shivam Ranjan, Head of Marketing, Motorola-APAC, said, “We are going into this festive season with a strong mix of media, including OOH. Within OOH, we are focusing on digital OOH, due to its capability of programmatic serving, measurability, and near real-time insights that allow us to be agile with the communication and optimisation of our campaigns.”
With urbanisation, improved infrastructure, rising consumerism and an increased spending power, clients' expectations from OOH advertising too have evolved. “The clients expect better ROI on every investment, best in class innovations, tech-led planning and execution. Today, technology plays an important role starting from planning the campaign, to measuring metrics to ROI,” Singh explained.
Another trend that Sanyal has observed is that traditionally advertisers looked at spending on OOH nearly two weeks prior to the festivities, but now, most advertisers have now started advertising a week earlier so that they can get maximum eyeballs. Additionally, the digital OOH advertising (DOOH) has also emerged big. The digital OOH screens increased to around 100,000 and contributed eight percent of total segment revenues.
“Now with digital, there is more space for advertisers to come in one frame. Because of this, you can see it is getting more attractive. The innovations too are coming in at a much lower cost and creating a greater impact,” shared Sanyal.
The only challenge with the medium, according to Ranjan, is OOH being a fragmented industry with lack of measurability and agility. This becomes a serious issue for ROI-centric brands. However, the growth of DOOH, which is dynamic, agile and measurable, is giving marketers the confidence to invest in the medium backed by relevant data and outcomes.
Adding to this, Hudda highlighted that availability of good media spots is the biggest challenge in this season as media assets are limited and demand is very high. Due to the gap in the festive season, many clients are not able to fully optimise their campaigns. Rather sometimes, clients are even compelled to divert their budget which adversely impacts the industry, he shared.
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Banking on positive consumer sentiment: BFSI optimistic on doubling festive AdEx : Cache
Some categories within the sector, however, may spend more in the quarter that follows the festive season
The BFSI sector is expecting a surge in demand for loan during the festive season and is looking at increasing its ad spends to cash in on the celebration spirit. Industry leaders say they are hopeful of witnessing a good growth in the number of applications for auto loan, home loan, credit card and health insurance during October, November and December due to positive consumer sentiment this year. However, though most of the BFSI players are planning to double their advertising budget this time compared to the previous year, there are some who are not investing too heavily on marketing during the festivals as they plan to save the money for the fourth quarter.
According to Shailendra Singh, MD & CEO, BOB Financial, they witness incremental growth every year during the October-December quarter, and they anticipate an increase in consumer spending as well as new enrolments for cards this year too. “There remains a surge in customer demand for credit during the festive season,” said Singh.
Singh shared that the company is fully geared up for the launch of #FestiveShoppingRewards on all Bank of Baroda credit card variants under the theme ‘Reimagine Festivities’. They would kickstart festive offerings with the start of Navratri.
The festive season does not just see the demand for credit go up, but there is an increase in applications for health and motor insurance too during this time of the year.
Aabhinna Suresh Khare, Chief Digital & Marketing Officer, BajajCapital Ltd, shared that among insurance products, health insurance and motor insurance reign supreme during festivals. According to Khare, the demand for mutual funds and SIPs too sees a hike.
“Overall, the festive season presents an opportune moment to secure insurance coverage. A plethora of attractive products and services are on offer, with financial institutions extending special discounts and promotions to entice new customers,” said Khare.
The company launched #BlessMeGanesha campaign during Ganesh Chaturthi. “Our goal for this festive season is not only to provide financial solutions but also to create memorable experiences and deepen the connection with our customers,” said Khare.
Though all major sectors spend heavily on advertising during the festive season, within the BFSI sector, some categories spend more in the quarter that follows the festive season.
Explaining the trend, Samir Sethi, Head of Brand Marketing, Policybazaar.com, said that the festive season has varying impacts on the BFSI sector. In the banking sector, for instance, the demand for loans surges as many individuals purchase items and undertake home renovations. Conversely, in the insurance category, the festive season doesn't result in significant changes. Instead, the insurance industry experiences its peak season after the festive period, particularly during the fourth quarter of the financial year.
“As the festive season approaches, there is a noticeable increase in car sales though, leading to a surge in the demand for motor insurance. Consequently, we see a significant uptick in the requests for motor insurance policies. During the festive period, there is an upswing in demand for various categories, such as electronics. However, in the insurance sector, this period doesn't significantly affect us, so we don't run specific campaigns targeting festivals. Nevertheless, we do roll out multiple campaigns throughout the year, and some of them may coincide with the festive season,” said Sethi.
According to the TAM AdEx report on BFSI sector across media for H1, the advertising volume of the sector grew on TV, radio and digital, but declined in the print medium. The report indicated that ad impressions on digital saw 91% rise during Jan-Jun '23 over Jan-Jun’22. The increase was 32% for radio and 4% for TV. The ad space of the BFSI sector decreased by 7% in print.
Speaking on media mix, Singh shared that BOB Financial has a good mix of customer segments belonging to Tier I, II and III. So, understanding their needs and preferred form of media channels, the company will reach out to them through relevant media promotions. “For the easy discovery of our offers, we shall have a dedicated offers page with regular promotion of top offers on our social media and other digital channels,” said Singh. Without disclosing the figure, Singh shared that the company’s promotion budget has surely increased from last year and it will be visible through their multi-channel promotional activities.
According to the TAM report, in the BFSI sector, life insurance is the leading category on TV and radio whereas mutual funds is the top category on digital.
Khare highlighted that in recent times, Bajaj Capital has observed a significant growth in audiences on online platforms and the changing preferences of their clientele. “This observation led us to recalibrate our marketing approach, placing a heightened emphasis on digital avenues,” said Khare.
He further added, “Our promotional efforts are primarily digital-focused, accentuating areas like social media engagement, search engine outreach, content-driven marketing, and targeted online advertising. As we approach the festive season, we've fine-tuned our online approach. By harnessing the insights from data analytics, we aim to grasp our clients' needs and inclinations better, ensuring our content is both tailored and pertinent.”
Khare also mentioned that Baja Capital has doubled its advertising budget compared to the previous year.
“This increase in our ad spend signifies our confidence in the opportunities this festive season presents. This impressive surge in our budget allocation underscores our dedication to maximizing the potential of this festive season and driving significant expansion within our business. We firmly believe that this increased investment in advertising will not only elevate our brand presence but also lead to an exceptional uptick in customer engagement and sales.”
For Policybazaar.com, the media strategy primarily involves a blend of television and digital platforms, an approach that has remained consistent in recent years and is expected to continue in the foreseeable future.
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OMD appoints Dileep Raj Singh as Head of Digital for APAC
Singh will report to Charlotte Lee, CEO of OMD APAC
OMD has added a Head of Digital (HOD) to its Asia Pacific (APAC) regional leadership team with the hiring of Dileep Raj Singh.
Singh is a digital native and brings with him a wealth of experience across product, media agency and client side in APAC, North America and the United Kingdom. His last 10 years have been spent building diverse digital marketing teams covering areas like performance marketing, digital media planning, ad/martech, product marketing, branding and measurement.
As HOD, he will accelerate OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions. He will be supporting OMD’s local teams in APAC on operational excellence, and digital transformation frameworks and roadmaps; and the development and implementation of our digital leadership agenda. He will also be working hand in hand with both our regional and global networks to initiate complementary workstreams for our clients in APAC.
“We will continue to invest and win in digital as part of our wider goal to be our clients’ most trusted business transformation partner,” said Charlotte Lee, CEO of OMD APAC.
“It is our global ambition to continue our leadership position in digital, data and technology. In line with this ambition, we are excited to have Singh come on board the OMD APAC leadership team. His background of agency, in-house and start-up experience position him perfectly to understand and address our clients’ business needs,” added Lee.
“Digital media and access to our audience, as we know it, is changing quite rapidly around us. This puts most of us in a delicate but remarkable position, a position from which we can shape and contribute to conversations about the next evolution of digital media. As we embark on this journey, I want to leverage the strength of the OMD network – people, technology, data, tools and platforms – to help our clients pivot and navigate through all the new and evolved possibilities in digital media. With this, I aim to position OMD as an unrivaled partner for our current and future clients; to dominate and succeed in this incredibly competitive and multifarious digital realm,” said Singh.
Singh will report to Lee, and work closely with the team including Chief Strategy Officer (CSO), David McCallen, and Chief Client Officer (CCO), Sadhan Mishra, to drive and support APAC local markets as well as regional clients on digital, data and technology needs.
Mishra was promoted to CCO of OMD APAC recently in June 2023. He will continue to be CEO of OMD Singapore, a position he was promoted into last August. Mishra has been with OMD for over 13 years and in his concurrent new role as CCO, he will focus on key client relationships, understanding their business needs and ensuring we remain a critical partner on their transformation journeys.
McCallen was elevated to the role of CSO of OMD APAC in April 2022, and was previously the CSO of OMD New Zealand for five years where he helped the agency to attain the top place in the market for new business, overall billings and award wins. Since starting in the APAC role, his focus has been on connecting and elevating strategic best practices across the region, building capabilities across a range of strategic outputs, and supporting new business growth both regionally and locally.
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Chandrayaan 3: Brands over the Moon
Some of the best moment marketing posts on India's crucial lunar mission
The nation is in a celebratory mood with its moon mission Chandrayaan 3 making its smooth landing on the lunar surface on the evening of August 23, 2023. The Pragyan rover is in pursuit of discovering water on the moon and is a vital feat for India's ambitious space research.
To celebrate this momentous episode in Indian space research history, netizens have taken to the internet to express their excitement, hopes and fears for the nation's lunar mission. Joining them are brands who have crafted creatives to mark the historic occasion and capture the emotions of the nation who have their eyes set on the moon. Here is our pick of some of the best Chandrayaan 3-moment marketing posts.
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BCCI rakes in Rs 4670 cr in Women's Premier League team auction: Jay Shah 26 Jan
WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah
As expected, Wednesday turned out to be another historic day in Indian women's cricket with BCCI having a windfall gain of Rs 4,600 crores by auctioning five team franchises for the first season, a higher sum compared to what men’s IPL franchises offered to the cricket body during the launch in 2008.
Adani, IndiaWin Sports, Royal Challengers, GSW- GMR cricket and Capri Global have won the bid, BCCI secretary Jay Shah tweeted.
Shah shared in a series of tweets, “Today is a historic day in cricket as the bidding for teams of inaugural #WPL broke the records of the inaugural Men's IPL in 2008! Congratulations to the winners as we garnered Rs.4669.99 Cr in total bid.”
“This marks the beginning of a revolution in women's cricket and paves the way for a transformative journey ahead not only for our women cricketers but for the entire sports fraternity. The #WPL would bring necessary reforms in women's cricket and would ensure an all-encompassing ecosystem that benefits each and every stakeholder.”
“The @BCCI has named the league - Women's Premier League (WPL). Let the journey begin…”
The country's top corporates had bid aggressively for the league. Over 16 groups including IPL franchise owners, Adani group, Torrent and Haldiram were believed to be in the fray.
Given the popularity of IPL in India, the event is touted to be a big draw for all stakeholders involved.
The BCCI was reportedly expecting ₹4,000 crore gain through team auction.
It’s noteworthy that Viacom18 has won the Women's IPL media rights for Rs 951 crore for the next five years creating euphoria around the league whose first season will be held in March.
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