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Kids Insights has tied up with TotallyAwesome and will be surveying 410 kids a week in India for real-time market intelligence on attitudes, behaviours and consumption by Indian kids
The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time
The announcement comes ahead of the OnePlus TV launch in India
Chimp&z Inc will be handling digital campaigns, social media, website development, media buying, promotions and more
The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it
Garg has been associated with Essel Group for the last 14 years
Offers with the lowest prices for realme devices like realme C2, realme 3, realme 5, realme 3 Pro and realme 5 Pro
The company has partnered with Envent Worldwide for the development of the audio range of products in India
The campaign is aimed at driving engagement and recall with consumers by highlighting the ease of use and the scale of the program
The account will be managed by the MediaCom's Mumbai office
Durgatinashini, a roadshow, and Sanhati, an initiative to reward Puja committees, have been launched as part of the campaign
The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos
We bring you a roundup of the news that made headlines this past week
The brand’s Instagram community will decide and co-create what happens next in the PujoPerfect Love Story
Togglehead Studios is led by Executive Creative Director, Prashant Gaikwad
The new 8-year programming agreement will see ESPN continue as Global Broadcast Partner of Special Olympics events through 2027, including the World Games, World Winter Games and USA Games
These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country
The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India
In this new role, Bhagat will be spearheading the communication and positioning strategies for the brand across the country
Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads
The mandate is aimed at establishing fashion as the key differentiator for the brand
The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness
Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore
The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans
The mandate includes digital creative strategy, social media campaign creation and performance marketing
Sutaria features in the brand's recently launched 2019-20 campaign
Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer
Mixed Route Juice will be managing the brand’s digital content, media and social media
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