Out Of Home News
At times this medium might get restricting, but brands need to experiment with more consumer engaging outdoor activities, says Titan Industries’ Deepika S Tewari
With available technology, media integration and easy access to specific audience segments, there is simply no excuse for a brand to neglect OOH innovations. However, with the rise of social media and engagement becoming imperative, it is essential for companies to plan their campaigns smartly in order ensure the brand stands out of clutter and makes a mark.
From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India
The agency has developed a promotional plan covering prominent areas of western & central Mumbai with large size hoardings placed at strategic locations
The brand is focussed on expanding its retail presence in metros and mini metros in the coming three years, with major focus on the Western and Southern regions
The important factor to connect with the audience is to create media opportunities that are apt for the brand. That brings about the much needed flexibility in creating customised messaging. In fact, I have always believed that creative content should be made keeping in mind the media placement. The second important factor is the message relevancy of communication and identifying the relevant touch points depending on the TG and campaign objectives.
Gearing up for the forthcoming Eid festivities, men’s innerwear brand Dixcy Scott has embarked on a 15-day, multi-city OOH campaign
Narayanamoorthy, who joins as Director, is a 35-year veteran in the field of media planning and advertising effectiveness. His last assignment was with Carat
James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...
Outdoor is an undiscovered reach medium. It is powerful in building frequency and even more potent in building recency. Put these three facts together and you potentially have GRPs that match any other medium. Unfortunately, its power remains un-calibrated, un-measured and difficult to harness.
From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications
The OOH company has added strategically positioned bus shelters of Marine Drive, Dadar, Andheri and Borivali to its portfolio
Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space
Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immediately!
It is unfortunate that stakeholders are unable to sit on the same table and institutionalise a measure, a metric & a system, says McDonald’s India’s Rameet Arora
We strongly lack standardisation of price for an outdoor inventory. There are many small players in the industry that can’t be regulated. Illegal hoardings, unregulated banners, and clutter displays are some of the obstacles for the OOH industry.
Vodafone mobile trucks are helping pilgrims undertaking the annual Pandharpur padayatra stay connected. The campaign is executed by Vodafone’s Marcom team
Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts
Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs
We need to consolidate our properties, install monitoring systems & offer value added services so that clients stick to outdoor advtg, says the MD, Global Advertisers
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