Out Of Home News
In a bid to highlight the 100 per cent ad-free proposition of the two movie channels, the agency used jigsaw puzzle pieces of different movie clips on outdoor media
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India
Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz
We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications
Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts
Milestone Brandcom executed the campaign. It was designed to connect Friends FM with people individually as their 'friend'
The month-long outdoor campaign was rolled out by Reliance Communication for its service launch of 3G speed at 2G rates. It was executed in 13 states
The OOH media, unlike matured markets, is unstructured in India. This results in clutter. There are two ways to look at this in your go-to-market strategy. Get bogged down by the nature of the medium or rework your thinking to get the best out of existing environment. I am an endorser of the latter, so it doesn’t matter to me if the media vehicle is unstructured.
The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity
The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India
The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels
At The Muthoot Group, OOH medium comes second in the media priority list after TV. For us, OOH gives a multiplier effect on ground level and is easy to monitor from across our 4,300-plus branches. It helps us to deliver our message in an uncluttered environment to a large audience at a minimal budget. The Muthoot Group spends about 18-22 per cent on OOH.
The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for outdoor advertisement following a multi-agency pitch
Out of home industry has seen flat hiring so far this year; but with the festive season around the corner, increased demand from brands may push players to get the right talent on board
Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group
OOH industry in India has changed over the past decades, but still has more scope to grow. I am sure that consumers would appreciate more out-of-the-box outdoor advertising. At times this medium might get restricting, but brands need to come out and experiment with different and more consumer engaging outdoor activities.
As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr
Billboards, bus shelters and activations were effectively used by ITC for its new range of deos Engage. Milestone Brandcom executed the OOH campaign
The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of this larger-than-life media vehicle
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
