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<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum-media agency Audacity which is setting a new benchmark in audio creative solutions. <br><br> “Clients are looking for experiential solutions. They are not looking for radio or print. So if you can give them something that goes beyond radio, it works. Interestingly, a lot of agencies have been approaching us to make use of our expertise in radio,” says Abraham Thomas, CEO, Radio City.
RBNL’s Tarun Katial gets candid on little known facts about himself including wanting to retire as an academician, detesting shortcuts, choosing his friends judiciously, wanting to combine technology and consumer insights and come up with a better product for the media industry and more ………….
Radio Mirchi climbed two steps up to to acquire the second spot in the Mumbai market while Big FM continued to lead with improved market share. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively
As Big FM completes a decade, Tarun Katial, CEO, RBNL gets talking on the re-launch of the station in Delhi this Diwali with a sharper positioning in retro and need to refresh the retro space
Fever FM took a leap to the second spot from fourth in Mumbai while Big FM continued to lead. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively
The Directorate of Advertising & Visual Publicity (DAVP) has issued an advisory for fresh empanelment and is seeking suggestions from radio operators regarding ad rates on FM
In a chat, Radio City 91.1 FM CEO Abraham Thomas talks about the brand’s future plans, the importance of being future ready and the changing radio advertising environment
On the occasion of exchange4media’s inaugural Indian Content Marketing Awards, MY FM released ‘R(e)volution of Radio’, a booklet on the importance of radio in a brand’s marketing strategy
Fever 94.3 FM has launched as the 'Baap of Bollywood' in Hyderabad and will launch a new show every week for the next six weeks. In UP Fever FM will be 'Maha Radio'
Big FM was the leading FM station in the Mumbai market while Radio City featured at the second spot. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively
In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio
RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity
Big FM was the leading FM station in the Mumbai market in week 31 while Radio City featured at the second spot. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively
MY FM has designed a high decibel campaign, ‘Ab har Kaan Khush’, a 360 degree promotional campaign using print, outdoors, social media, on-ground promotion
As per the results, the English Print ad revenue declined by 1.3% yoy while the Hindi Print ad growth stood at 6.7% (IDFCe: 7.5%). Overall Print ad revenue grew by 1.7% yoy marginally ahead of our estimate of 1% yoy
Revenue was up from 17.21cr in Q1 2015-16 to 19.82cr in Q1 2016-17 a jump of 15.2%. EBIDTA was up from 2.96cr in Q1 2015-16 to 3.23cr in Q1 2016 – 17 which is a 9.1% increase
MY FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought “Ab har Kaan Khush” was rolled out on 29th in Hisar and 30th July in Karnal through print ads, outdoor and human banners
Big FM, Fever FM, Radio Mirchi and Radio City led the respective markets of Mumbai, Delhi, Kolkata and Bangalore. Fever FM took a leap from the fourth spot to no.2 in Mumbai Market. Radio Nasha stepped up to the fourth spot in Delhi market
The study was conducted on 45000 respondents comprising of SEC A/B/C consumers between the age group of 14-50 years. It covered key cities like Ahmedabad, Pune, Hyderabad, Chennai, Jaipur, Lucknow and Bangalore
The customer has changed drastically. They respond less to ‘STATIC’ media and more to fluid live conversations across day parts. There is no PRIME TIME for them - a dated concept that exists only in media owner’s minds and in MEDIA memory based on past trends writes Vineet Singh Hukmani, MD & CEO, Next Radio Ltd ( 94.3 Radio One)
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