Media Radio News
As the year 2016 comes to an end, Prashant Panday, MD & CEO, Radio Mirchi shares the key highlights and trends that fuelled the growth of the FM radio industry
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions covering Kanpur, Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur, and Madurai.
Dainik Bhaskar Group's radio division, MY FM has launched four new stations in Maharashtra Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations to 5
After Jaipur, Radio City will now also play in Ajmer, Udaipur, Kota and Bikaner in Rajasthan
For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market
Jagran Prakashan has announced that Music Broadcast Ltd (MBL), which operates under the brand names Radio City and Radio Mantra, is planning to raise Rs 400 crore via an IPO
In its bid to build its digital presence, Jabardast HIT 95 FM has tied up with Digital Audio Ad Platform PayTunes
RED FM will programme a CHR station for the city, dishing out only superhit music
Radio City, Banglaore fetched the highest market share across all the four markets. Big FM, Fever FM and Radio Mirchi led the respective markets of Mumbai, Delhi and Kolkata
Auction of second batch of Phase III frequencies, which began on Tuesday, has seen a muted response by the radio sector with many large operators not participating in the auction process, with high reserve price being stated as one of the key reasons
The Madras High Court had earlier allowed South Asia FM (which runs Red FM as well as Suryan FM) to participate in the Phase III auctions held last year but had asked MIB to keep the results sealed
With this launch, Radio City forays into the Phase III expansion and becomes the strongest radio network with 39 stations nationally covering 6 cities in UP.
Radio One will air the award winning show for its listeners in Ahmedabad
Two of Radio Mirchi’s most popular humour shows, Mirchi Murga and Hansi Ke Phuwarey, added to app
The new strategy aims at capturing the true spirit of Delhi, by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun
Big FM continued to lead despite a marginal decline in market share. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively
Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Radio with the acquisition of UAE’s radio station, Hum 106.2 FM
People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of upscaling it, getting every single guy onto Facebook and Twitter. What we realised is that we need to get some of that magic, some of that dynamics of social media back into radio.
What I also think will happen is that at some point community radio will start picking up and this will largely be funded by the large FMCGs who want to reach out to the small villages and Tier 4 cities. Many of the people in these areas are not reachable by television and because of low literacy; print is not a very good option but FM radio is a way to reach to these guys.
<b>People may duplicate our formats but we don’t duplicate our formats: Tarun Katial</b>
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