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The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25
Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency
AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers
INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse
All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity
The Head of Hindi Business at Hindustan shares the key focus areas for Hindustan in 2014 and why print players are gaga over the Bihar market
Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different
The INS at its meeting with MRUC in Delhi on Feb 3, 2014 also warned that failure to withdraw the findings will lead to its members not participating in IRS forever, besides initiating legal action against MRUC
Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency
The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC today to discuss the IRS findings
Leading publishers such as TOI, Dainik Jagran, Dainik Bhaskar, India Today, & Amar Ujala, among others, have issued a joint statement pointing out the "shocking anomalies" & seeking withdrawal of the results of IRS Q4 2013
The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC on Monday, February 3, to discuss the IRS findings
Magazine owners believe that paid subscription revenue is one of the trends to watch out for in 2014, which will bridge the gap between cost of publishing and revenue from product sales
Conceptualised by Taproot India, the second phase broke out with a 2-minute long TVC along with a digital campaign. Hoardings have been planned in different cities in the coming days
Print players say that the several anomalies in the readership survey have put a question mark on the methodology & mechanism on which this report is prepared
Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data
DNA has stated that there's a mis-match between survey figures & its database. DNA has a robust subscription base that has opted for a paid subscription scheme, the paper maintains
The latest IRS numbers have got mixed response from the print players, with most feeling that it's too early to comment
As per the new IRS data released today, Dainik Jagran tops the list of dailies in India, followed by Hindustan, Dainik Bhaskar & Malayala Manorama. TOI leads amongst English dailies, followed by Hindustan Times
The monthly magazine has been launched in association with the India Today Group, which be the publishers of the magazine in India. The magazine is available at a cover price of Rs 150
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