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Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads
The campaign is live on Medlife’s Facebook page and carries infographics and animated videos
Mirza will analyse the day-to-day action for fans during the telecast on Star Sports Select 1/ HD and Star Sports Select 2/ HD and Hotstar
She has been with Marriott International for close to 5 years and has an in-depth experience and understanding of the hospitality industry
Ramarao has more than 11 years of experience in building successful brands
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Content from the YouTube channel is now also available on TATA Sky and Airtel DTH
UC Browser, world's no. 1 third-party mobile browser and content platform, has announced a mega engagement campaign comprising multiple in-app activities during ICC Cricket World Cup 2019
The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign
Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India
Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way
The share will be sold to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime
The digital platform devised a 360-degree-marketing campaign encapsulating social media, digital, television, on-ground activations, radio and the print medium, along with OOH and offline campaigns
Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states
John was the founder of Anthem that was subsequently acquired by TBWA/India
Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team
The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations
This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’
This India-first campaign will be visible to customers across airports, malls and IT parks in the Metros until Prime Day
The video promotes Dineout's in-app payments feature – Dineout Pay
The first three ads garnered 28 million views across digital platforms
The first ‘Feels like Jockey’ campaign in 2016 showed men and women dancing to “Feelin’ Good”, the new one takes this idea ahead with another classic song ‘Fever’
Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services
The committee members will be former BARC India Chairman Nakul Chopra, and Praveen Tripathi
Gowthaman is said to be considering options in the Blockchain sector
The panel moderated by Tata AIG General Insurance’s Jayraj Jadhav included several heads of the marketing industry
Madhukar plans to build a robust data science team to enhance Shine.com’s candidate and recruiter experience
This integration will result in users accessing content in over 10 Indian languages on various Indian mobile brands
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Prior to this, Shah was Head of Sales - India with Cognizant Technology Solutions
Raina, who moves from Wunderman Thompson, has also worked with Publicis, Euro RSCG and Mindspace Communications
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