More has changed in the last 5 years than the preceding 15 years I think. That’s good; otherwise I may have got bored! The changing media landscape, the role of social networking and blogging has forever changed the way we communicate on the behalf of our clients. We’ve also seen that trust is built in different ways – people look to people like themselves for opinions more than institutions now. People – and journalists - also expect a more 1-1 communication.

exchange4media Staff Nov 4, 2010 12:00 AM

“Everest has been lucky to have had some great leaders guiding it in its 60 year journey to stay focused on building brands with effective communications. In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics, its performance in the market and how nimble footed and responsive you are in leveraging the opportunities and challenges.”

exchange4media Staff Nov 4, 2010 12:00 AM

“Katha was associated with companies who brought in the LED and scrollers at multiple locations. Katha has brought in one of the largest wall wrap in Asia at Sahara Star Hotel. Katha has gone one step ahead and explored the new approach to make outdoor advertising and branding more scenic and audible within a five star property. Recently we have acquired contract for Sahara Star Hotel where we have identified unique places for advertising and branding in the luxury five star hotel.And the story will continue.”

exchange4media Staff Nov 2, 2010 12:00 AM

I have been meeting a lot of CMO's and CEO's, in the past year, I have been to 27 countries and visited about 35 plus offices- the thing which I find is the universal truth- it is complexities. Clients have more choices for media, more and more of data and information, digital is more, everything is more. And what we see as an over emerging need in the market place is basically someone to make sense of it all. Someone who can basically tell me what matters and what I should do about it, what is important, how should I respond

exchange4media Staff Oct 29, 2010 12:00 AM

“We are way ahead of everyone as far as radio is concerned as per IRS. Therefore, the real competition for us is other media e.g. local print and TV. We believe that we are in the space of entertainment and not radio alone and therefore compete with all other modes of entertainment. Our benchmarks are to improve the overall population of radio listenership and increase the average time spent listening to radio.”

exchange4media Staff Oct 28, 2010 12:00 AM

We are more ‘sitting at home’ people than ‘actively pursuing a sport’ type. We are a community that likes to watch sport, rather than play it. However, market associated with whatever can be used as a ‘lifestyle’ product is large.

exchange4media Staff Oct 27, 2010 12:00 AM

I come from the world of doing things, I come from the world of trying to build companies out. And I think at this stage of the game it is too early for people to believe that India has lost. The flipside of the coin is that India has to work much harder to bridge this gap which has opened up. A huge gap has opened up, we can't deny that. China is four times India's size Having said that the institutional strength of India is extremely strong as well, the entrepreneurial strength of India is extremely strong as well. Where India lacks and virtually languishes frankly, is in the ability of Indian state to become entrepreneurial and take risks.

exchange4media Staff Oct 26, 2010 12:00 AM

"Two things stand out. Content is already quite fluid and there is a culture of creativity and ideas which might not exist everywhere else. So you would think that USA is idea centric but it is not. Often with big countries, implementation becomes so important that strategy becomes less important. India and China to a certain extent are exceptions. The other opportunity here is the database because there is a lot of data and a lot of information and we have been talking about how we can address this as a business."

exchange4media Staff Oct 26, 2010 12:00 AM

Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we've had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do 'pull', or want other benefits like a brand premium or loyalty.

exchange4media Staff Oct 26, 2010 12:00 AM

<p align=justify> We planned to make a Globalocal magazine out of the already existing product. Here we took the Global title and enmeshed the global and local content. Hereby, a perfect match for advertisers and readers was created. We look for the leading magazine in its segment in a particular country and import it over to one of our markets in Asia. The strategy has worked. Each of the magazines imported to Thailand and India are leaders in their respective categories, command high average ad rates and a higher cover price than their competitors. </p>

exchange4media Staff Oct 26, 2010 12:00 AM

When the international newspapers switched to compact format there was still some time. If now, someone wants to carry a newspaper, one can do it on an iPad, rather than physically. I don't know how much time the Indian players have to switch, but I think they are late on this front. I don't think there is anymore time left for broadsheets to switch to compact...

exchange4media Staff Oct 26, 2010 12:00 AM

India is the fastest growing market within the group and we are investing a lot in India. We want to establish ourselves as firmly in our core areas of strength in our chosen markets and industries. We are also looking at India as a centre for excellence. In the near terms, we are also looking at developing our consulting offerings further and also in establishing a core group that focuses on project financing and public private partnerships.

exchange4media Staff Oct 11, 2010 12:00 AM

Rajiv Kumar, an IIT Mumbai alumni and a proven entrepreneur who previously built and sold Bluetooth® software company WIDCOMM to Broadcom in 2004, founded RockeTalk in 2005.<br><br> Prior to RockeTalk, Rajiv was the founder and CTO of Widcomm, a technology and market leader in Bluetooth solutions. Prior to Widcomm, Rajiv was a VP and CTO at Uniden’s San Diego research and development center, which he co-founded.<br><br> RockeTalk was founded in November 2005 and has developed and launched a social media platform where users can create any combination of text, voice, photo, and video messages, share with any contacts, join communities and chat with individuals and groups, and access a variety of entertainment and content.

exchange4media Staff Sep 30, 2010 12:00 AM

At Comma, our specialty is personalised attention to clients and unmatched experience in the industry. Above all, we look to build long-term relationships with clients, staff members and media. The idea is to put the client first. You do that not just by quality of service but also by anticipation of needs. Unmatched service has to do with experience. This means dealing with all scenarios that affect corporate communications: crisis, financial, public affairs, media relations, publicity and government relations.

exchange4media Staff Sep 22, 2010 12:00 AM

“We believe that we are not competing against anyone. We believe in excellence and not petty competition. Our biggest USP is that we are the only full fledged accredited agency and outdoor media owners in Delhi NCR. It is because of this reason that the clients choose us over other players since we provide practically all solutions. And since we won outdoor media properties, we give better rates and services to our own clients.”

exchange4media Staff Sep 21, 2010 12:00 AM

From 1996 to March 2000 Nik Gowing was the principal anchor for the 90 minute weekday news programme The World Today and its predecessor NewsDesk. He has been a founding presenter of BBC's Europe Direct and has been a guest anchor on both the BBC's HARDtalk and the BBC's Simpson's World. He is now a main presenter on the news programmes re-launched in April 2000 and a regular presenter for the BBC's Dateline London. Nik's appointment draws both on his extensive reporting experience over two decades in diplomacy, defence and international security, and his presentation and chairing skills. As a principal programme presenter for the channel's extended, continuous 24-hour/7-day week coverage of major crises, Nik's invaluable experience was called on throughout the Kosovo crisis from March to June 1999. He was also on air for six hours shortly after the twin towers were hit in New York City on September 11, 2001 and the coverage won the 2002 Hotbird Award. He also fronted the unfolding dra

exchange4media Staff Sep 17, 2010 12:00 AM

“The competitive advantage emanating from the trust and strength of the brand insulates brands like SBI Life from a slow down. On the contrary, customers find greater comfort and reliability with such brands... Primarily due to leveraging of SBI’ strong brand equity, our branding initiatives have the best capital-efficiency in the industry. The ratio of our awareness scores v/s advertising investment; and business performance v/s ad spends- is the best, not only in the life insurance and but also perhaps in entire financial services industry.”

exchange4media Staff Sep 16, 2010 12:00 AM

<p align=justify>Noomi Mehta is the Chairman and Managing Director of Selvel One Group. This group of companies owning and managing the largest share of outdoor advertizing in India, personally negotiated the first Private Equity placement in an outdoor advertising company. He also pioneered larger format digital printing and founded Laser Advertising Ltd. Apart from other feathers in the cap, he is also the chairman and director of Indian Outdoor Advertizing Association, a national body formed to represent Indian OOH companies. <br><br> <p align=justify>The Selvel One Group was conceived over five decades ago, and has always embodied innovation. A large part of its success has been due to the group’s leaders looking to re-write the laws of the medium. The group was instrumental in pioneering computer-generated designing and computer-manipulation of images for outdoors.

exchange4media Staff Sep 9, 2010 12:00 AM

<p align=justify>Sugato Banerji Profile: Mr. Sugato Banerji, Chief Marketing Officer of DTH at Bharti Airtel Limited, holds the pivotal position of setting the strategic direction, marketing positioning and customer relationships of its DTH Services. He comes with 20 years of experience in sales, advertising and marketing across several product categories. Previously, he held the position of Director, Debit, Prepaid and Money Transfer and Business Development, South Asia at Visa’ prior to that he worked in Standard Chartered Bank.<br><br> <p align=justify>Airtel digital TV – the DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting.

exchange4media Staff Sep 3, 2010 12:00 AM

This is my belief as a journalist, I cannot follow the tabloid route, or do what other people are doing. I solemnly believe that if people get a sensible debate, you will get viewers – there is that interest in society and the developments that impact it. My concept for the programmes was very clear – follow the news and try to raise questions around it. It is the oldest trick in the trade but if you do it with sincerity and conviction, it still works.

exchange4media Staff Sep 2, 2010 12:00 AM