Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy Oct 6, 2017 8:27 AM

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the digital confusion

Akshata R Murthy Oct 5, 2017 8:36 AM

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping the business in mind

Akshata R Murthy Oct 4, 2017 8:24 AM

Kumar on AI, big data and providing clients with real time information

Dolly Mahayan Oct 3, 2017 8:49 AM

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Akshata R Murthy Sep 29, 2017 8:11 AM

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

Dolly Mahayan Sep 28, 2017 11:53 AM

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership, and bringing back and engaging with people who have been away from the association

Ruhail Amin Sep 28, 2017 8:09 AM

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, which has huge potential

Akshata R Murthy Sep 28, 2017 7:32 AM

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Ruhail Amin Sep 27, 2017 8:20 AM

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market

Ronald Menezes Sep 27, 2017 8:12 AM

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

Akshata R Murthy Sep 26, 2017 8:35 AM

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

Ruhail Amin Sep 26, 2017 8:17 AM

People have forgotten that radio is actually the first social media. Everywhere in the world the best interactions before digital came because radio was live. It is digital which has learned from radio and not the other way around. However, digital has done a far better job of upscaling it, getting every single guy onto Facebook and Twitter. What we realised is that we need to get some of that magic, some of that dynamics of social media back into radio.

exchange4media Staff Sep 30, 2016 12:00 AM

What I also think will happen is that at some point community radio will start picking up and this will largely be funded by the large FMCGs who want to reach out to the small villages and Tier 4 cities. Many of the people in these areas are not reachable by television and because of low literacy; print is not a very good option but FM radio is a way to reach to these guys.

exchange4media Staff Sep 30, 2016 12:00 AM

<b>People may duplicate our formats but we don’t duplicate our formats: Tarun Katial</b>

exchange4media Staff Sep 30, 2016 12:00 AM

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum-media agency Audacity which is setting a new benchmark in audio creative solutions. <br><br> “Clients are looking for experiential solutions. They are not looking for radio or print. So if you can give them something that goes beyond radio, it works. Interestingly, a lot of agencies have been approaching us to make use of our expertise in radio,” says Abraham Thomas, CEO, Radio City.

exchange4media Staff Sep 30, 2016 12:00 AM

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

exchange4media Staff Sep 30, 2016 12:00 AM

There is no point blaming anyone including the media buying fraternity for that. The only option if your viewership has fallen is to do soul-searching on the subject and find the reason. One day you say that TAM is bad and tomorrow you will say that BARC is bad... you can’t keep blaming measurement systems, but you can have a strong connect with the viewer to the best of your ability.

exchange4media Staff Aug 26, 2016 12:00 AM

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff Aug 19, 2016 12:00 AM

<b>We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM</b><br><br>

exchange4media Staff Aug 19, 2016 12:00 AM