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In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing
Ronald Menezes Oct 11, 2017 8:39 AM
After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter
Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event
Ronald Menezes Oct 11, 2017 8:36 AM
Fever claimed the top spot in Mumbai and Delhi while in Bengaluru, Radio City was at number one position
Ronald Menezes Oct 3, 2017 8:05 AM
As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers
Ronald Menezes Sep 29, 2017 7:22 AM
Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.
Ronald Menezes Sep 28, 2017 7:38 AM
The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.
Ronald Menezes Sep 27, 2017 8:18 AM
At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market
Ronald Menezes Sep 27, 2017 8:12 AM
The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline – Ronald Menezes
Ronald Menezes Sep 25, 2017 8:56 AM
In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand
Ronald Menezes Sep 21, 2017 6:48 PM
As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago
Ronald Menezes Sep 21, 2017 8:31 AM
Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them
Ronald Menezes Sep 18, 2017 8:43 AM
According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends
Ronald Menezes Sep 13, 2017 8:08 AM
BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.
Ronald Menezes Sep 12, 2017 8:35 AM
At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion
Ronald Menezes Sep 11, 2017 8:39 AM
As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that such attacks won’t deter fearless journalism
Ronald Menezes Sep 7, 2017 7:46 AM
Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower” status to another level all together?
Ronald Menezes Sep 6, 2017 7:33 AM
Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analysed the numbers
Ronald Menezes Sep 5, 2017 9:15 AM
Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India
Ronald Menezes Sep 5, 2017 8:55 AM
Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data & Analytics, Mondelez
Ronald Menezes Sep 4, 2017 8:02 AM
The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and journalists in connecting the dots in what was clearly a time of crisis
Ronald Menezes Aug 31, 2017 8:04 AM
The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues
Ronald Menezes Aug 31, 2017 7:46 AM
With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become imperative
Ronald Menezes Aug 25, 2017 7:42 AM
60 percent of the APAC marketers and agencies believe in making it their top priority for the industry
Ronald Menezes Aug 23, 2017 7:28 AM
According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India in Q2 2017 thus recording a decent 3.7 percent Quarter-on-Quarter
Ronald Menezes Aug 21, 2017 7:41 AM
It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM
Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised
Ronald Menezes Aug 17, 2017 7:56 AM
A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September
Ronald Menezes Aug 11, 2017 7:39 AM
As Jio 4G phones hit the market, will other brands be able to sustain through the storm?
Ronald Menezes Aug 7, 2017 8:06 AM
Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today
Ronald Menezes Aug 4, 2017 8:14 AM
Sood shared his insights on how the current war between telcos is benefiting consumers and how he plans to reinvent himself in this rapidly changing digital environment
Ronald Menezes Jul 31, 2017 7:52 AM
In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb
Ronald Menezes Jul 28, 2017 7:58 AM
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