Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
With big brands entering the medium post digitisation, cable TV industry, as per industry estimates, is seeing ad spends of at least Rs 200 crore annually
Tasmayee Laha Roy Jul 24, 2019 8:38 AM
The platform has a strong line-up of content for next six months, including The Ashes, the West Indies tour of India and the 11th season of Kaun Banega Crorepati
Tasmayee Laha Roy Jul 19, 2019 8:36 AM
Data security experts say FaceApp users may be giving access to a lot of data stored on their phones, and that not all understand the nuances of the terms of service
Tasmayee Laha Roy Jul 19, 2019 8:27 AM
Industry experts say the increasing popularity of kabaddi and viewership of the league have made Vivo Pro Kabaddi League lucrative for brands
Tasmayee Laha Roy Jul 17, 2019 8:20 AM
Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises
Tasmayee Laha Roy Jul 16, 2019 8:29 AM
Industry analysts also tell exchange4media that the separate viewership data must stabilise before it becomes dependable
Tasmayee Laha Roy Jul 15, 2019 7:46 AM
While many of the resignations came from executives who moved on to greener pastures, a lot of them also decided to move on to go the entrepreneurial way
Tasmayee Laha Roy Jul 11, 2019 9:24 AM
Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts
Tasmayee Laha Roy Jul 10, 2019 8:52 AM
Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders
Tasmayee Laha Roy Jul 8, 2019 8:02 AM
Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider
Tasmayee Laha Roy Jul 5, 2019 7:47 AM
The campaign that is a part of Dainik Bhaskar Group's circulation expansion initiative is backed by print, radio, digital and online, outdoor, cinema, TV and on-ground activation
Tasmayee Laha Roy Jul 4, 2019 7:34 PM
According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory
Tasmayee Laha Roy Jul 4, 2019 8:27 AM
BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry
Tasmayee Laha Roy Jul 2, 2019 8:13 AM
Angus, Director, BBC World Service, says India is the top-most contributor to the BBC News audience with 50 million viewers
Tasmayee Laha Roy & Nafisa Shaheen Jun 24, 2019 8:21 AM
An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars
Tasmayee Laha Roy Jun 19, 2019 9:54 AM
The move comes after many industry players protested BARC considering landing page viewership in putting together rating
Tasmayee Laha Roy Jun 13, 2019 12:55 PM
Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India
Tasmayee Laha Roy Jun 13, 2019 8:39 AM
Brands to ride on the craze for the June 16 match; industry experts say rates currently as high as Rs 20 lakh per 10 sec
Tasmayee Laha Roy Jun 13, 2019 8:13 AM
The acquisition will expand Music Broadcast Limited's geographical reach and advertisers will benefit from a wider range of local markets, said Apurva Purohit, President, Jagran Prakashan Ltd.
Tasmayee Laha Roy Jun 12, 2019 8:10 AM
While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity
Tasmayee Laha Roy Jun 11, 2019 8:25 AM
BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order
Tasmayee Laha Roy Jun 8, 2019 8:15 AM
One of our top priorities is to make sure that revenue growth keeps up pace with rest of the growth happening in the brand, says Singhvi, President, Digital & Corporate Strategy, Network 18
Tasmayee Laha Roy Jun 6, 2019 8:31 AM
Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat
Tasmayee Laha Roy Jun 6, 2019 7:46 AM
Times Prime has been envisioned as the gateway to Times Internet’s existing and upcoming subscription products, says Jain, Business Head at Times Prime
Tasmayee Laha Roy Jun 5, 2019 8:31 AM
Vishnu Mohta, Co-founder of Hoichoi, talks about the app, how it recently went bi-lingual and is looking forward to more exciting days ahead
Tasmayee Laha Roy Jun 4, 2019 8:35 AM
The recent judgement of TDSAT allows television channels to buy landing pages
Tasmayee Laha Roy Jun 3, 2019 8:25 AM
Industry experts see the acquisition as a good move
Tasmayee Laha Roy & Moumita Bhattacharjee May 31, 2019 8:57 AM
The Grapes Digital creative around a faux pas that went viral reached 1.5 million users on Facebook, 57,000 likes and 8,000 shares across social media
Tasmayee Laha Roy May 30, 2019 9:08 AM
Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019
Tasmayee Laha Roy May 30, 2019 8:38 AM
Last year, Kulshreshtha had announced the second leg of his entrepreneurial journey with The Consilium
Tasmayee Laha Roy May 28, 2019 8:29 AM
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