Authors
MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.
Suraj Ramnath Dec 7, 2011 9:09 AM
Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.
Suraj Ramnath Dec 7, 2011 7:56 AM
Multi Screen Media’s recently launched music channel, ‘MIX’, has launched a new show ‘MIX Musicians’, which showcases stalwarts from the music world.
Suraj Ramnath Dec 5, 2011 12:53 PM
Imagine is looking to repeat the success of its show ‘Swayamvar’ in its fourth season. But going forward, the focus would be on fiction.
Suraj Ramnath Dec 5, 2011 7:26 AM
A year and a half after its launch, UTV Action has gone for re-branding. The channel now sports a new logo and tagline: ‘Home of the Warriors’.
Suraj Ramnath Dec 2, 2011 7:44 AM
The ad that certainly gets a smile on the viewers face has been made to play with people’s fantasy which conveys the message that they could get intimate anywhere.
Suraj Ramnath Nov 24, 2011 9:16 AM
Ormax Media’s research reveals that out of the 20 brands associated with Ra. One, only Sony PlayStation, Cinthol, McDonald’s and Sahara Force India F1 were recalled by the people.
Suraj Ramnath Nov 24, 2011 9:15 AM
He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.
Suraj Ramnath Nov 23, 2011 7:53 AM
From a Rs 31-crore worth business in 2007, Croma has gone on to make business worth Rs 1,549 crore in 2010. Croma believes it will make a business worth Rs 2,000 crore this year.
Suraj Ramnath Nov 23, 2011 7:41 AM
Wagh Bakri Tea Group, one of the largest packet tea sellers in India, has plans to build a premium image of the beverage in the market. The company started off with its first tea lounge two and a half years back at Ville Parle, Mumbai and is expanding.
Suraj Ramnath Nov 23, 2011 7:40 AM
Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.
Suraj Ramnath Nov 21, 2011 9:14 AM
ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.
Suraj Ramnath Nov 21, 2011 8:31 AM
Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.
Suraj Ramnath Nov 18, 2011 8:04 AM
Disney Channel is celebrating Mickey Mouse’s birthday from November 18, 2011. The channel has lined up a slew of special programmes based on the world’s most famous mouse.
Suraj Ramnath Nov 17, 2011 11:18 AM
With ‘KBC’ Season 5 coming to an end, Sony is looking to further consolidate its No. 2 position with a new content line-up, with focus on fiction shows.
Suraj Ramnath Nov 16, 2011 8:07 AM
BIG Magic has spent Rs 1.2 crore so far to market its new reality show for children, ‘BIG Bal Kalakaar’, that seeks to showcase talent from the Hindi heartland.
Suraj Ramnath Nov 15, 2011 8:16 AM
RK Swamy BBDO has been assigned the creative mandate for NOMARKS range of skin care products. No pitch process preceded the win. RK Swamy BBDO has already begun work on the account and has come up with its first campaign, titled ‘Teenocracy’.
Suraj Ramnath Nov 15, 2011 7:58 AM
Termed ‘Teenovator-2012’, the show will feature teenagers using their knowledge and creativity to produce solutions for India’s best C-level executives.
Suraj Ramnath Nov 15, 2011 7:34 AM
Sony has come up with two new fiction shows – ‘Dekha Ek Khwab’ (premiering on November 21) and ‘Parvarish’ – which would be replacing ‘Kaun Banega Crorepati’.
Suraj Ramnath Nov 7, 2011 9:26 AM
Multi Screen Media’s recently launched music channel - ‘MIX’ claims to have garnered a phenomenal response from music lovers in just two months of its launch.
Suraj Ramnath Nov 7, 2011 9:16 AM
Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.
Suraj Ramnath Nov 3, 2011 9:32 AM
Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.
Suraj Ramnath Nov 2, 2011 9:29 AM
Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday from 9 pm onwards.
Suraj Ramnath Nov 1, 2011 9:10 AM
Reliance Broadcast Network Ltd is planning to get its radio shows from Big FM to its television channel Big Magic. The fundamental strategy is to see both the radio and television channels as one entity.
Suraj Ramnath Oct 31, 2011 8:19 AM
Goldmine is going for a complete re-branding to make its business youthful. The agency has also added a new specialised creative wing, ‘Mine’, which has already bagged a few private sector brands.
Suraj Ramnath Oct 24, 2011 8:50 AM
PVR Ltd has announced a 47 per cent jump in its net profit in Q2 FY12 at Rs 14.30 crore, as compared to Rs 9.73 crore in Q2 FY11. The exhibition business also showed a stellar performance in this quarter.
Suraj Ramnath Oct 24, 2011 8:48 AM
Manorama Group, which has launched its first ever GEC Mazhavil Manorama, has brought on board Thiruvananthapuram-based Stark Communications as its creative and media agency.
Suraj Ramnath Oct 24, 2011 8:46 AM
PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.
Suraj Ramnath Oct 21, 2011 9:18 AM
Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.
Suraj Ramnath Oct 21, 2011 9:16 AM
Arrow has come out with a new ad campaign for its latest New York formal wear range that gives office goers an option of trendy work-wear and also espouses a slim, slick look...
Suraj Ramnath Oct 20, 2011 8:57 AM
TOP STORIES
