Suraj Ramnath

suraj.ramnath@exchange4media.com @Suraj Ramnath

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath Feb 2, 2012 12:57 PM

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Fortune cooking oil has tied up with Zee Khana Khazana for a unique cooking contest, called ‘Mummy Ka Khana’

Suraj Ramnath Jan 19, 2012 10:17 AM

Viacom18’s sixth channel, Comedy Central, has roped in BBH as its creative partner. Vizeum is media AOR

Suraj Ramnath Jan 18, 2012 7:28 AM

Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.

Suraj Ramnath Jan 17, 2012 5:13 PM

 Reporter Suraj Ramnath laments India’s poor show against the Aussies in the ongoing Test series & wonders how much the advertisers are losing out

Suraj Ramnath Jan 14, 2012 7:52 AM

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.

Suraj Ramnath Jan 12, 2012 8:05 AM

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT

Suraj Ramnath Jan 12, 2012 7:31 AM

History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre

Suraj Ramnath Jan 12, 2012 7:19 AM

MTV is set to launch the 9th season of reality show Roadies in America. The channel is doing a 360-degree marketing strategy for the show.

Suraj Ramnath Jan 4, 2012 9:40 AM

 9XM’s unique concepts in the digital space will enable viewers to access music content anytime and anywhere.

Suraj Ramnath Jan 2, 2012 2:23 PM

 Dubbed south Indian movies, especially action movies, are increasingly finding a loyal audience base on Hindi movie channels

Suraj Ramnath Jan 2, 2012 7:11 AM

In a move to further tap the regional market, Disney XD is launching Marathi and Bengali feeds. An extensive marketing campaign is on the anvil.

Suraj Ramnath Dec 29, 2011 1:30 PM

In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.

Suraj Ramnath Dec 27, 2011 9:22 AM

Reporter Suraj Ramnath laments the loss of valuable information when his notepad was stolen, just one of the unforeseen challenges of life...

Suraj Ramnath Dec 24, 2011 8:14 AM

Fox Traveller, which is currently available in English, Hindi and Tamil languages, will be available in Bangla as well from January 15, 2012.

Suraj Ramnath Dec 22, 2011 11:44 AM

‘Sach Ka Saamna’ has embarked on an extended marketing strategy involving college students through a series of audience contact programmes.

Suraj Ramnath Dec 22, 2011 11:36 AM

Sahara One’s new talent show ‘Sur Kshetra’ will have singers from India and Pakistan showcase their talent. The show debuts on December 24, 2011.

Suraj Ramnath Dec 21, 2011 8:57 AM

Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.

Suraj Ramnath Dec 19, 2011 8:22 AM

Warding off competition from channels like FoodFood, Zee Khana Khazana has consistently ranked amongst the top two as it completes one year.

Suraj Ramnath Dec 16, 2011 2:24 PM

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Suraj Ramnath Dec 14, 2011 7:20 AM

Sony MAX has rolled out a new campaign, created by JWT, to promote its weekend programming on different platforms.

Suraj Ramnath Dec 9, 2011 7:30 AM

As part of this deal, the current Future Tours Program sees the channel airing more than 191 days of live international cricket action from Australia.

Suraj Ramnath Dec 9, 2011 7:28 AM

With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.

Suraj Ramnath Dec 8, 2011 8:53 AM