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Authors

sunny saini

software developer sunny@exchange4media.com https://twitter.com/

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PV Sindhu and PNB MetLife say 'dream big' to consumers in new ad campaign test

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L&K Saatchi & Saatchi is behind the brand's new campaign

sunny saini Oct 1, 2021 12:16 PM

What brands can learn about innovative advertising from Livspace

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Powered by a deep insight into consumer behaviour, Livspace sets new benchmarks in brand marketing fueled by innovative collaborations

sunny saini Sep 29, 2021 6:02 PM

Influencer collaborations: New trend driving Public Relations for brands

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Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

sunny saini Sep 9, 2021 1:02 PM

DTH operators spar with broadcasters over pay channels on DD Free Dish

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Operators, who have lost millions of low paying subscribers to Free Dish, allege that the practice goes against the principles of NTO 2.0 meant to provide a level-playing field and parity

sunny saini Sep 9, 2021 11:47 AM