Authors
Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.
Srabana Lahiri Jun 24, 2017 9:52 AM
The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma
Srabana Lahiri & Samarpita Banerjee Jun 24, 2017 8:40 AM
In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide
Srabana Lahiri Jun 23, 2017 6:03 PM
Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign
Srabana Lahiri Jun 23, 2017 8:07 AM
#RoadsThatHonk is an innovative anti-collision vehicle management system, to make India’s national highways safer
Srabana Lahiri Jun 21, 2017 8:07 AM
Two entries from India had been shortlisted in the Glass Lions category
Srabana Lahiri Jun 20, 2017 7:58 AM
McCann Worldgroup India wins a Silver. A total of 110 winners were announced in this category. India had 13 shortlisted entries.
Srabana Lahiri Jun 20, 2017 7:42 AM
Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories
Srabana Lahiri Jun 19, 2017 8:04 PM
Campaign made by McCann Health, New Delhi/ McCann Worldgroup India, Mumbai, for the Ministry of Public Health, Islamic Republic of Afghanistan actually saves Lives
Srabana Lahiri Jun 19, 2017 8:47 AM
India’s first transgender band will perform twice– during a panel discussion at 3pm and just before the Glass Lions award ceremony begins at 8pm
Srabana Lahiri Jun 19, 2017 8:04 AM
A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines
Srabana Lahiri Dec 21, 2016 8:01 AM
Amitabh Bachchan models animated mythical superhero ‘Astra the Immortal’ after himself for new series ‘Astra Force’ created by Graphic India for Disney Channel
Srabana Lahiri Dec 12, 2016 8:50 AM
Deepak Lamba, CEO of WorldWide Media, talks about taking the company’s legacy brands to new-fangled content platforms, charting new directions of growth and ensuring profitability in a scenario where magazines have shown de-growth overall
Srabana Lahiri Jul 18, 2016 8:15 AM
Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work
Srabana Lahiri Jun 28, 2016 7:50 AM
UN Secretary-General Ban ki-Moon makes successful ‘pitch’ for support for the UN’s 17-point Sustainable Development Goals at Cannes Lions
Srabana Lahiri Jun 25, 2016 9:24 AM
40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change
Srabana Lahiri Jun 24, 2016 8:32 AM
On his maiden visit to the Cannes Lions Festival, Executive Director of HT Media sees immense potential for more participation and synergies with HT’s digital transformation
Srabana Lahiri Jun 22, 2016 8:29 AM
Airbnb Co-founder's vision is to close cultural gap, and enjoy the pleasure of being a category creator
Srabana Lahiri Jun 21, 2016 8:20 AM
Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum
Srabana Lahiri Jun 20, 2016 8:34 AM
MG ‘Ambi’ Parameswaran talks about his book ‘Nawabs, Nudes, Noodles’, that is being released today in Mumbai. It has dramatically changing storylines and traces the history of Indian advertising over 50 years, and analyses the marketer’s role in the context of advertising through the years
Srabana Lahiri Jun 9, 2016 8:29 AM
Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content ...
Srabana Lahiri & Samarpita Banerjee Apr 15, 2016 8:18 AM
Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation
Srabana Lahiri Apr 12, 2016 9:07 AM
Mogae Group Chairman Sandeep Goyal is betting big on Star Star, the new interactive, mobile platform from Tango Media, which he feels will bridge the last mile between brand communication and the customer
Srabana Lahiri Jan 6, 2016 8:51 AM
The cricket legend was honoured for being “the biggest human brand in advertising” at the Summit. In conversation with McCann’s Prasoon Joshi, Tendulkar talks about how he picks his brand associations and the evolution of his advertising sojourns
Srabana Lahiri Sep 7, 2015 8:19 AM
Delivering keynote address at IAA India Chapter’s Silver Jubilee Summit, Secretary, Industrial Policy & Promotion, Government of India, says it is essential to build a brand based on reality
Srabana Lahiri Sep 4, 2015 9:00 AM
"Creating a brand that can change with time is the only truth of brand-building," says Shah Rukh Khan as he draws parallel between building a film career and building a brand. The actor was honoured with 'Advertising Icon Award' at the Summit
Srabana Lahiri Sep 4, 2015 7:47 AM
IAA India Chapter President Srinivasan Swamy talks about the theme of IAA India's Silver Jubilee summit 'Crossroads: Where Change is Shaping the Future Today'. The Summit begins in Kochi today and has Faris Abouhamad, Amitabh Kant and Shah Rukh Khan as speakers
Srabana Lahiri Sep 3, 2015 9:09 AM
Open to selling title sponsorship of PKL only to someone as committed to kabaddi as us: Uday Shankar
Star India CEO talks about the challenge of changing the 'rustic' perception about kabaddi, and packaging it in a smart and modern format, consumable by all audiences, through Pro Kabaddi League (PKL)
Srabana Lahiri Aug 12, 2015 8:05 AM
For Josy Paul, Chairman and Chief Creative Officer of BBDO India, news of the agency winning a Grand Prix and a Glass Lion came totally unexpected. Since then, it has been ‘a collective and individual explosion of joy’
Srabana Lahiri Jun 29, 2015 8:43 AM
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