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Nintendo’s share price is up nearly 60 percent since the launch of the game and if Pokémon Go delivers profits, Nintendo will share its profits with Niantic
Ronald Menezes Jul 14, 2016 8:13 AM
According to IAMAI-IMRB report the digital advertising market is projected to grow at a CAGR OF 35 per cent. The growth of market share for smartphones and the app market could further help in the growth of the digital ad market
Ronald Menezes Jul 11, 2016 8:11 AM
Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched by Naver, the Snapchat clone with larger number of filters seems to be taking Asia by storm and may slowly eat into Snapchat increasing market share
Ronald Menezes Jul 11, 2016 8:05 AM
Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in terms of brands being endorsed, advertisers, categories and celebrities endorsing the brand
Ronald Menezes Jul 7, 2016 8:17 AM
According to a latest survey by CyberMedia Research (CMR) high end smartphones market is projected to grow from the current 15 per cent in 2015 to 19 per cent in 2016
Ronald Menezes Jul 5, 2016 8:24 AM
Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.
Ronald Menezes Jul 4, 2016 8:54 AM
With a dynamic market scenario and new players in the classified business, the marketing strategies of the current players see constant changes. In a chat with exchange4media.com, Quikr’s CMO Vineet Sehgal shares his insights on Quikr’s marketing strategies
Ronald Menezes Jun 29, 2016 8:04 AM
TRAI recently released the Telecom Subscription Data for April16’. As per the data, the total wireless subscriber base increased from 1,033.63 million at the end of Mar-16 to 1,034.25 million at the end of Apr-16, growing at a rate of 0.06 percent monthly
Ronald Menezes Jun 22, 2016 8:08 AM
Microsoft recently announced the opening of its Cyber Security Engagement Centre (CSEC) in Gurgaon in a bid to battle the rising numbers of cyber crimes. It is one of the seven centres for Microsoft globally and will serve as a dedicated hub for Microsoft in India
Ronald Menezes Jun 19, 2016 8:10 AM
Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competition for other online wallet services. But Indian users will have to wait for a while for the launch of the service in the country since the company is in talks with a few banks here, according to media reports
Ronald Menezes Jun 16, 2016 8:08 AM
According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it
Ronald Menezes Jun 14, 2016 7:51 AM
The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales
Ronald Menezes Jun 10, 2016 8:01 AM
Euro 2016 will be telecast live in more than 230 territories around the world. It is expected that 150 million spectators will be watching the tournament each day
Ronald Menezes Jun 8, 2016 8:12 AM
Since the launch of Prime Minister Narendra Modi’s ambitious campaign Make in India, the country has been witnessing multi-million dollar pledges from the international business community. In conjunction with Digital India and the expansion targets of the economy, the government is certainly working on a comprehensive plan to rope in foreign investments to boost the economy and growth
Ronald Menezes Jun 6, 2016 8:55 AM
With the launch of their latest digital campaign, Parul Shrivastava – Senior Manager Brand & PR, Bankbazaar.com shares her insights on the evolving digital marketing space
Ronald Menezes Jun 6, 2016 8:15 AM
As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map
Ronald Menezes May 31, 2016 8:05 AM
As Narendra Modi completes two years in office, he seems to be taking steps forward to make Digital India more than just a dream and working towards stamping India’s presence on the global digital map
Ronald Menezes May 31, 2016 8:05 AM
In an interview with exchange4media, Vineet Bagga, Director and Founder, Onion Films discusses the objectives of Onions Creative Media Ltd., and how the digital advertising and content is taking shape in India
Ronald Menezes May 24, 2016 8:22 AM
According to a report by CMR, the market for organized food service industry in India will reach US $33 billion by 2020, with Quick Service Restaurants (QSR) likely to touch US $4.1 billion
Ronald Menezes May 24, 2016 8:08 AM
It’s been two years since the Modi government came into power, and along with its governance, it brought along a cleanliness campaign ‘Swachh Bharat Abhiyaan’. The government itself and major brands in the country have left no stone unturned to get this campaign viral
Ronald Menezes May 20, 2016 8:15 AM
According to latest media reports Tim Cook is scheduled to meet Narendra Modi this week. With global revenues plummeting, India is a source of hope for the Cupertino based tech company. Tim Cook’s meeting with the Prime Minister could not have been better timed than this. India is beginning to better its ‘ease to do business’ rankings and this may just be one of the reasons attracting this visit between the Apple’s CEO and the PM
Ronald Menezes May 18, 2016 8:29 AM
CII and Deloitte released a report recently focusing on the ecommerce sector in India and how it could play the role of a game changer
Ronald Menezes May 17, 2016 8:20 AM
We spoke to Arun Siddharth, Vice-President, Marketing, TVS Motorcycles to know about the company’s future strategy, current challenges in the sector, use of social media platforms to push sales and more
Ronald Menezes May 16, 2016 8:13 AM
Angry Birds 2 is all set to release on 27th May in India after its worldwide release. Rovio the maker of Angry Birds has globally partnered with brands like Mc Donald’s and H&M while in India it has tied up with PepsiCo’s Kurkure to generate unique BirdCodes for their new game ‘Angry Bird Action’
Ronald Menezes May 16, 2016 8:04 AM
Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market
Ronald Menezes May 12, 2016 8:12 AM
Apple App store accounted for more global app revenues than Google Play store last year but recorded lower app installations and global income. According to report released by IDC, mobile device users across the globe installed nearly 156 billion mobile applications in 2015
Ronald Menezes May 11, 2016 8:04 AM
With the release of Captain America: Civil War various brands like Snapdeal, Dell and BookMyShow ran contests and campaigns to reach out to customers and create engaging contests
Ronald Menezes May 9, 2016 7:59 AM
All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively
Ronald Menezes May 9, 2016 7:53 AM
KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India
Ronald Menezes May 4, 2016 8:02 AM
Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones
Ronald Menezes Apr 28, 2016 8:06 AM
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