Authors
While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more
Ronald Menezes Jul 27, 2017 7:44 AM
With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store
Ronald Menezes Jul 21, 2017 8:15 AM
After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...
Ronald Menezes Jul 20, 2017 8:29 AM
Game of Thrones season seven takes social media by storm. We take a look at what’s been trending after the release of the first episode of one of the most anticipated shows in TV history
Ronald Menezes Jul 18, 2017 8:21 AM
Is content really king on YouTube even after bizarre videos take centre-stage on the platform?
Ronald Menezes Jul 6, 2017 8:42 AM
Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years
Ronald Menezes Jun 30, 2017 7:41 AM
Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%
Ronald Menezes May 26, 2017 8:39 AM
Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.
Ronald Menezes Oct 5, 2016 8:14 AM
Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more - designed to bring people together, with real-time collaboration built in from the start
Ronald Menezes Oct 3, 2016 8:05 AM
As Google celebrates its 18th Birthday, we take a look at iconic Google doodles released in India over the years
Ronald Menezes Sep 28, 2016 8:00 AM
The App store is abuzz with Reliance Jio apps along with their surge on the Google Play store. MyJio stood at the 34th spot just a month ago while it rules the charts now
Ronald Menezes Sep 14, 2016 8:16 AM
A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media
Ronald Menezes Sep 7, 2016 8:20 AM
Twitter released a new ‘quality filter’ to allow users to skip and block unwanted content. Will this create a problem for advertisers and publishers?
Ronald Menezes Sep 6, 2016 8:45 AM
The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store
Ronald Menezes Aug 26, 2016 8:13 AM
Snapchat working on TV-like content as television faces more pressure from social media platforms
Ronald Menezes Aug 19, 2016 8:38 AM
Twitter and Facebook have always wrestled in every aspect to gain popularity and when we take a look at the quarter reports Facebook seems to have moved ahead in the race. We make a comparison between Twitter and Facebook and see how they have fared in the second quarter of 2016 and the measures Twitter is taking to improve its numbers
Ronald Menezes Aug 19, 2016 8:00 AM
Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter
Ronald Menezes Aug 16, 2016 8:16 AM
At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments
Ronald Menezes Aug 11, 2016 8:00 AM
Keeping in mind the high demand for content related to Olympics and a large number of visitors taking a trip to Rio to watch the games live in action, Google has brought various new updates to it Maps app
Ronald Menezes Aug 10, 2016 7:31 AM
'Harry Potter and the cursed child' is the last book of the Harry Potter series and social media and e-commerce has taken the excitement to a newer level
Ronald Menezes Aug 3, 2016 7:54 AM
Facebook's Q2 earnings prove to be beneficial for the company's mobile ad revenues with a rise of 81 percent YOY
Ronald Menezes Jul 29, 2016 1:34 PM
IOC announced a new Olympic Channel to be launched for mobiles on Android and i OS. With an initial launch in English, it plans to branch out to local content eventually, aiming to engage more youth with the Olympics
Ronald Menezes Jul 29, 2016 7:52 AM
Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones
Ronald Menezes Jul 28, 2016 8:08 AM
Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to dominate download stores across platforms
Ronald Menezes Jul 26, 2016 7:56 AM
We take a look at the top 10 most watched ads list which was released by Google for H1 2016
Ronald Menezes Jul 25, 2016 8:36 AM
Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media
Ronald Menezes Jul 22, 2016 8:30 AM
After a reported 70,000 strong user base filed a petition to Microsoft, the Windows OS maker has decided to work towards getting Snapchat and Pokémon Go on its platform which could be its road to revival in the long run
Ronald Menezes Jul 22, 2016 7:58 AM
The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out
Ronald Menezes Jul 18, 2016 8:03 AM
In an interview with exchange4media Martin Nygate, CEO/Founder NANU shares his views about India being a potential business destination, the equation with telecom operators and issues related to ad blocking that affects publisher’s revenue
Ronald Menezes Jul 16, 2016 8:23 AM
With Augmented Reality gaining popularity after Pokemon Go’s success, we asked a few experts on how brands can use it for marketing.
Ronald Menezes Jul 15, 2016 8:16 AM
TOP STORIES
