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With a loss of an AIR of 10,000, “Any English’ daily has gained average issue readership of 11.15 lakh in Andhra Pradesh in IRS 2011 Q1. The AIR of ‘Any Urdu’ daily has grown by 6.67 per cent in the state.
Nitin Pandey Jun 27, 2011 11:57 AM
Even as Kannada dailies continue to dominate the Karnataka newspaper market, the average issue readership of ‘Any English’ daily has gone up by 30 per cent in the state, adding 2.79 lakh readers in IRS 2011 Q1.
Nitin Pandey Jun 27, 2011 11:54 AM
Led by the growth of Dainik Bhaskar, the AIR of ‘Any Hindi’ daily has reached 1.08 crore in Rajasthan in IRS 2011 Q1, a growth of 3.77 per cent as compared to the corresponding period last year.
Nitin Pandey Jun 27, 2011 11:51 AM
Led by the growth of Divya Bhaskar and Sandesh, ‘Any Gujarati’ daily added 2.35 lakh more readers in a year, taking the average issue readership to 1.02 crore in IRS 2011 Q1.
Nitin Pandey Jun 24, 2011 11:33 AM
Overall in Jammu & Kashmir, ‘Any Hindi’ daily reported an average issue readership of 1.60 lakh, a decline of 5.88 per cent. The AIR of ‘Any English’ daily stands at 1.10 lakh in IRS 2011 Q1.
Nitin Pandey Jun 24, 2011 11:29 AM
Marathi dailies continue to dominate in Maharashtra. The leader in the space is Marathi daily Lokmat with an average issue readership of 73.05 lakh in IRS 2011 Q1, however, a marginal decline of 0.76 per cent compared to the corresponding period in 2010.
Nitin Pandey Jun 24, 2011 11:23 AM
All English dailies surveyed among the top ten have reported negative growth in Orissa, garnering an AIR of 3.07 lakh in IRS 2011 Q1 for ‘Any English’ daily, a decline of 10.23 per cent compared to last year.
Nitin Pandey Jun 24, 2011 11:15 AM
Save one, all major dailies in Tamil Nadu have reported a decline in their average issue readership figures in Tamil Nadu as per the IRS 2011 Q1 figures, as compared to the corresponding period last year...
Nitin Pandey Jun 23, 2011 1:10 PM
Newspapers readers in Kerala are deserting English as a language medium to have their daily dose of news, views and analysis. As Malayalam consolidates its position, Tamil too seems to be on the growth trajectory...
Nitin Pandey Jun 23, 2011 12:21 PM
Although, there is no change in the ranking of Punjabi dailies, barring Ajit, no other daily has reported a positive growth in IRS 2011 Q1 results...
Nitin Pandey Jun 23, 2011 12:17 PM
Led by the growth of Siasat and The Munsif, average issue readership (AIR) of ‘Any Urdu’ daily has gone marginally up by 0.43 per cent as per the IRS 2011 Q1 results...
Nitin Pandey Jun 23, 2011 11:57 AM
Irrespective of periodicity, Assamese publications are losing sheen. While dailies have seen a decline in AIR of almost 13 per cent, monthlies’ AIR has come down by 26 per cent.
Nitin Pandey Jun 23, 2011 11:35 AM
Tamil weeklies have lost nearly 6.78 lakh readers, registering an AIR of 23.72 lakh. Fortnightly and monthly magazines have also witnessed declining trends.
Nitin Pandey Jun 22, 2011 11:30 AM
Telugu dailies have de-grown by 2.45 per cent as per the IRS 2011 Q1 data. Monthlies, too, have reported a fall of 11.84 per cent in AIR as compared to IRS 2010 Q1...
Nitin Pandey Jun 22, 2011 11:26 AM
While the Average Issue Readership of Kannada monthlies has gone up by 30,000 as per the IRS 2011 Q1 data, the AIR of weeklies has shot up by 12 per cent...
Nitin Pandey Jun 22, 2011 9:33 AM
Most Oriya publications are being rejected by the readers. The only hope is Dharitri, which has seen a positive growth in IRS 2011 Q1...
Nitin Pandey Jun 22, 2011 9:32 AM
Industry sources have confirmed to exchange4media that HUL’s Shreejit Mishra would be joining BCCL as CEO – Publishing.
Nitin Pandey Jun 22, 2011 9:20 AM
Among the Top 15 Marathi dailies, 11 have seen de-growth in their readership numbers as per the IRS 2011 Q1 data...
Nitin Pandey Jun 21, 2011 3:29 PM
The Delhi-NCR market has seen better growth in readership for Hindi dailies than Delhi as per the latest results of the Indian Readership Survey, as compared to IRS 2010 Q1 results...
Nitin Pandey Jun 21, 2011 12:42 PM
Malayalam weeklies have seen one of the worst performances with not a single magazine in the Top 13 list seeing growth in AIR (Average Issue Readership) numbers as per the IRS 2011 Q1 data.
Nitin Pandey Jun 21, 2011 12:39 PM
Readership of Gujarati dailies have grown by 3.68 per cent as per IRS 2011 Q1 data, adding 3.98 lakh new readers over that of IRS 2010 Q1...
Nitin Pandey Jun 21, 2011 12:33 PM
As compared to the IRS 2010 Q1 data, ‘Any Bengali’ dailies have lost 5.57 lakh readers in IRS 2011 Q1, a decline of 5.32 per cent.
Nitin Pandey Jun 21, 2011 11:42 AM
As per the IRS 2011 Q1data, ‘Any Hindi’ monthly magazines have seen growth trends compared to IRS 2010 Q1. Meanwhile, negative trends in AIR numbers have continued for weekly and fortnightly magazines.
Nitin Pandey Jun 20, 2011 12:01 PM
For English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies and fortnightlies, the growth has been positive.
Nitin Pandey Jun 20, 2011 11:56 AM
Leading English dailies, Hindustan Times and The Times of India, have witnessed negative growth in AIR (Average Issue Readership) in the Delhi market; however, HT has reported positive growth in the NCR market as compared to IRS 2010 Q1.
Nitin Pandey Jun 20, 2011 11:45 AM
As per IRS 2011 Q1, Hindi business newspapers have seen mixed results – while Business Standard Hindi has grown in double digits, Business Bhaskar has declined sharply.
Nitin Pandey Jun 20, 2011 11:37 AM
While Hindi and English dailies continue to see growth in their readership numbers as per the IRS 2011 Q1 data, Marathi and Malayalam dailies have grown rapidly since IRS 2010 Q1.
Nitin Pandey Jun 18, 2011 9:32 AM
Compared to the Indian Readership Survey (IRS) 2010 Q1 figures, English dailies have witnessed a growth of 3.62 per cent in IRS 2011 Q1. Readership numbers for English have been northward bound over the last few IRS quartiles.
Nitin Pandey Jun 18, 2011 9:31 AM
Fourteen of the Top 20 dailies have witnessed growth in readership numbers as per the Indian Readership Survey (IRS) data for 2011 Q1 as compared to the corresponding quarter of 2010.
Nitin Pandey Jun 18, 2011 9:30 AM
With the release of the IRS 2011 Q1 data, Nitin Pandey gets busy analysing the data and the implications for the print industry. Along the way, he come across some interesting industry viewpoint on the IRS data…
Nitin Pandey Jun 18, 2011 8:41 AM
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