Nafisa Shaheen

Trainee Reporter nafisa.shaheen@exchange4media.com https://twitter.com/Nafisashaheen1

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much

Nafisa Shaheen Sep 4, 2019 8:33 AM

We spoke to experts on how marketers are targeting hyper-local areas through their native cricket heroes and local celebrities

Nafisa Shaheen Aug 30, 2019 8:26 AM

Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard, talks about focusing on digital-first experience and how in India consumers are moving towards co-branded cards

Nafisa Shaheen Aug 29, 2019 9:05 AM

We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test

Nafisa Shaheen Aug 28, 2019 9:08 AM

Ankit Prasad, Bobble AI; Manik Nangia, MaxLife Insurance; Sumeet Singh, Info Edge; Zubin Dubash, Shemaroo; and Yaquta Mandviwala, Bain & Company; discuss integrating consumer insights into strategy

Nafisa Shaheen Aug 26, 2019 8:41 AM

As per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri

Anjali Thakur & Nafisa Shaheen Aug 21, 2019 9:14 AM

Sen, Business Head, Chewing and Confectionery, Godfrey Phillips India, on the new Pan Vilas Premium Elaichi ad, the brand’s marketing plans and association with brand ambassador Manoj Bajpai

Nafisa Shaheen Aug 9, 2019 8:29 AM

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

Nafisa Shaheen Aug 8, 2019 8:05 AM

Joseph, Co Founder-Director at Wizcraft International Entertainment Pvt. Ltd., says disruption is the new norm and it is consistent

Nafisa Shaheen Aug 5, 2019 7:47 AM

The Vice Chairman of the Aayog launched ‘The Health and Safety Report 2019’ written by Khushroo Kekobad, the owner of Live on Stage Entertainment

Nafisa Shaheen Aug 2, 2019 8:17 AM

Zomato’s reply to a man who asked for order cancellation as the designated rider was a "non Hindu" is winning the internet, and hearts of everyone

Anjali Thakur & Nafisa Shaheen Aug 1, 2019 8:36 AM

Kim, Managing Director, LG Electronics India, on how the brand is using innovative technologies to woo consumers

Nafisa Shaheen Aug 1, 2019 8:30 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

Brand experts and fashion designers talk about how the trend makes good business sense and promotes the idea of equality and oneness

Nafisa Shaheen Jul 25, 2019 8:32 AM

Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’

Nafisa Shaheen Jul 18, 2019 8:50 AM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

#TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country

Nafisa Shaheen Jul 12, 2019 8:25 AM

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional

Nafisa Shaheen Jul 1, 2019 8:51 AM

Angus, Director, BBC World Service, says India is the top-most contributor to the BBC News audience with 50 million viewers

Tasmayee Laha Roy & Nafisa Shaheen Jun 24, 2019 8:21 AM

From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur & Nafisa Shaheen Jun 21, 2019 8:48 AM