Khushboo Tanna

editor@exchange4media.com @Khushboo Tanna

Imagine TV had hit jackpot with ‘Rakhi Ka Swayamvar’ and clocked a TRP of 8.4 for the two-hour long finale that was aired on August 2, 2009. In comparison, the final episode of Swayamvar Season 2 – ‘Rahul Dulhaniya Le Jayega’ – had scored a TVR of 5.6. Media planners say this is a natural phenomenon as the first season’s ratings are usually higher than the subsequent seasons. That coupled with Rakhi Sawant’s ability to pull viewers, made all the difference for the first season.

Khushboo Tanna Mar 11, 2010 7:45 AM

With barely five days for the start of IPL3, various entertainment and movie channels are gearing up to beef up their content line-up to retain eye-balls during the IPL tournament. English movie channels have come up with their versions of ‘Movie Premier Leagues’, promising a bonanza of Hollywood blockbusters.

Khushboo Tanna Mar 9, 2010 7:44 AM

In a bid to continue capturing the highest share of the GRP pie, Colors had launched two new shows in its afternoon time band, christened ‘Saanjhi Dopahar’. The two shows have debuted with “decent” numbers, but have dropped in the second week. This could be one of the reasons why Colors overall GRPs slipped, and week 8 was the first week in 2010, when Star Plus beat Colors to be the No. 1 channel.

Khushboo Tanna Mar 5, 2010 7:27 AM

After the crackling Aamir Khan-Gul Panag chemistry, Tata Sky Plus has rolled out a series of three new ads that show the lady of the house get back at her husband for not letting her watch her favourite soap because of his cricket match. The ads have been conceptualised by Ogilvy India.

Khushboo Tanna Mar 4, 2010 7:18 AM

Most of the music channels underwent rebranding and content revamp in 2009, introducing a fresh infusion of music and reality shows. And it appears that it has worked out well for the music channels. What next in 2010? exchange4media finds out from some key players in the music genre.

Khushboo Tanna Mar 3, 2010 7:36 AM

Following completion of 10 years of operations, Hindi movie channel Star Gold is now opening up new programming slots to cater to a wider audience base. The channel, which contributes approximately 20 per cent of Star India’s total annual revenue, intends to maintain this figure this year as well.

Khushboo Tanna Mar 2, 2010 6:13 AM

Sahara Samay, the Hindi news channel from Sahara India Pariwar, has donned a new identity as Samay Mumbai. While the name ‘Sahara’ has been dropped, the Sahara logo continues to be a part of the channel’s identity. The channel has also introduced 22 new shows and aims to become the first one-stop Mumbai centric city channel.

Khushboo Tanna Feb 27, 2010 7:52 AM

Karthik Lakshminarayan, Head of Business Planning & Strategy for Colors, has moved on from the organisation. Viacom18 also announced on February 25, 2010, the appointment of Gaurav Gandhi as Chief Commercial Officer - Viacom18 Group. In this newly created role, Gandhi would spearhead Viacom18's international business and would be reporting to Rajesh Kamat, Group COO, Viacom18 and CEO, Colors.

Khushboo Tanna Feb 26, 2010 6:51 AM

Most of the Budget wishlist of broadcasters and distributors revolve around reduction in entertainment taxes and custom duties. Some of the broadcasters have also urged the Government to see television as infrastructure of the entertainment industry.

Khushboo Tanna Feb 26, 2010 6:50 AM

Hindi GEC Colors has rolled out a new campaign to highlight its new ‘cricketainment’ property, called ‘IPL Tadka Maar Ke’. So far, five TVCs have been released and are on air. ‘IPL Tadka Maar Ke’ aims to combine cricket with glamour, music, Bollywood and fashion.

Khushboo Tanna Feb 24, 2010 7:31 AM

Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, is slated to take charge at Fox International Channels and National Geographic Channel, as Managing Director. Adyanthaya moves to his new role in April 2010. Even though official confirmation was not available at the time of filing the report, highly placed sources have confirmed the development to exchange4media.

Khushboo Tanna Feb 24, 2010 7:23 AM

After its launch in the US late last month as ‘Aapka Colors’, Hindi GEC Colors has now forayed into the UK. The channel has appointed Targeted Marketing Solutions (TMS) to handle its airtime sales in the UK and is launching a multimedia campaign in the international markets to establish brand Colors.

Khushboo Tanna Feb 17, 2010 7:12 AM

Celebrity chef Sanjeev Kapoor, who shot to fame with his food show ‘Khana Khazana’ on Zee TV in the 90s, is now all set to launch a food and wellness magazine, to be followed by a 24-hour food channel. While India has a bewildering range of cuisines, will a niche ‘food channel’ spell profitability? exchange4media finds out from media planners.

Khushboo Tanna Feb 16, 2010 7:18 AM

Given the craze for the glitter and glamour of Bollywood, the myriad movie awards shows are aired by different GECs and manage to garner eyeballs every time. However, media analysts caution that while these awards shows pay rich dividends, an overkill of such ‘shows’ would dilute effectiveness from a longevity point of view.

Khushboo Tanna Feb 12, 2010 6:57 AM

Zee Network had added yet another channel to its bouquet of offerings with the launch of an Urdu channel – Zee Salaam. While the channel has already been launched, not much activity in terms of marketing has been seen to support the launch. exchange4media spoke to some media planners to get their views on the launch of Zee Salaam.

Khushboo Tanna Feb 10, 2010 6:51 AM

UTV Bindass is launching its first brand campaign in February 2010 to connect with its core target group of youngsters. The campaign, called ‘What I Am’, attempts to bust some of the myths associated with youths.

Khushboo Tanna Feb 6, 2010 6:31 AM

GECs have never had it easy – from creating new time slots to bringing in compelling content – it is always a struggle to retain and attract eyeballs. This, combined with IPL3 set to take over TV viewing during most of March and April 2010, is seeing GECs upping the ante on lining up fresh content.

Khushboo Tanna Feb 4, 2010 7:30 AM

After capturing a major chunk of the evening viewership, Colors has now turned its attention to the afternoon time band. The channel is all set to inaugurate its afternoon time band, labeled ‘Sanjhi Dopahar’, and has started promos for two of its shows – ‘Agnipareeksha, Jeevan Ki Ganga’ and ‘Aise Na Karo Vida’.

Khushboo Tanna Feb 3, 2010 7:20 AM

UTV World Movies has roped in Suleka Sharma as Associate VP and National Head, Ad Sales. Prior to this, Sharma was Zonal Head, North and East, Zee Café and Zee Studio. Sharma will be based in Delhi and will report to Nikhil Gandhi, Network Head, Sales, and Sameer Ganapathy, Business Head, UTV World Movies.

Khushboo Tanna Feb 2, 2010 7:27 AM

STAR CJ Network India may have been in the business for just a few months, but already enjoys the support of over 50 brand partners across 30 categories. An optimistic Paritosh Joshi, CEO, Star CJ Network, shares his views on the road ahead for the network.

Khushboo Tanna Feb 1, 2010 7:01 AM

PIX is trying hard to break away from the industry perception of being library movie channel. The channel is taking several steps to achieve that. Pix is also eyeing a 25-30 per cent channel share by 2010-end. Sunder Aaron, Senior Vice President and Business Head, PIX, shares the channel’s plans with exchange4media.

Khushboo Tanna Jan 29, 2010 7:19 AM

2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.

Khushboo Tanna Jan 27, 2010 6:57 AM

The channels in the English entertainment portfolio of STAR India Group have chalked out an aggressive strategy for 2010 to consolidate their position. There has been a fair amount of senior level reshuffling in STAR India in the last couple of months. Plus a new programming strategy has been adopted for Star World as well as Star Movies.

Khushboo Tanna Jan 22, 2010 7:41 AM

Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.

Khushboo Tanna Jan 15, 2010 8:05 AM

The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.

Khushboo Tanna Jan 14, 2010 7:11 AM

NDTV Imagine would complete two years on January 21, 2010 and the channel has chalked out some aggressive plans for the year ahead. These plans include quick replacement of shows that are not working, increasing primetime to 7-11 pm as opposed to the current 8-11 pm band and a much stronger focus on its fiction offering.

Khushboo Tanna Jan 13, 2010 7:39 AM

BloombergUTV has roped in Manoj Padmanabhan as Vice President, Sales. He moves from Ten Sports, where he was Director, Ad Sales. At BloombergUTV, Padmanabhan’s main mandate would be to monetise its revenue stream.

Khushboo Tanna Jan 12, 2010 7:25 AM

Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.

Khushboo Tanna Jan 11, 2010 9:08 AM

Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.

Khushboo Tanna Jan 9, 2010 9:54 AM

After a 10-year long association with MediaCom, Multi Screen Media has decided to change its media partner. In the wake of a multi-agency pitch, the account has moved to OMD India. Industry sources peg the business in the vicinity of Rs 50-60 crore.

Khushboo Tanna Jan 8, 2010 8:21 AM