Authors
Small ventures often find it hard to raise venture capital, but by raising funds through crowdsourcing websites, innovative ideas can gain traction.
Gopal Sathe Feb 23, 2011 8:32 AM
Unknown start-up Notion Ink has managed to sell its entire stock of Adam tablets globally without the accompanying buzz. A look at how it achieved this feat.
Gopal Sathe Feb 22, 2011 7:22 AM
By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.
Gopal Sathe Feb 21, 2011 7:24 AM
The Video Wiki Viki brings regional content from around the world with subtitles to make it accessible to people anywhere, using ‘crowdsourcing’ to drive content growth.
Gopal Sathe Feb 19, 2011 7:02 AM
Building on the excitement for cricket, many games and apps are bringing the ICC World Cup 2011 to mobile devices.
Gopal Sathe Feb 17, 2011 11:22 AM
Online retail offers tremendous long tail opportunities and can more easily leverage social media to generate sales along with brand building, says Sundeep Malhotra, CEO, Homeshop18.
Gopal Sathe Feb 17, 2011 7:57 AM
Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?
Gopal Sathe Feb 14, 2011 3:38 PM
Online marketing is built around gathering customer data and delivering sharply targetted advertising, but this is starting to have negative results in the US, through over-exposure.
Gopal Sathe Feb 14, 2011 7:35 AM
Set top boxes give advertisers two-way communication into the living rooms across the nation and people are starting to explore the nascent medium.
Gopal Sathe Feb 14, 2011 7:33 AM
Adepto Solutions has created Trol.ly for Facebook, which is hoped to revolutionise the use of social media for e-commerce. Games2Win’s Alok Kejriwal has joined the Board as advisor.
Gopal Sathe Feb 11, 2011 7:18 AM
Ad networks have seen a lot of change in the last five years, but despite great gains, still face significant challenges. Mobile presents great opportunity, however, efficiency and optimisation must be the order of the day.
Gopal Sathe Feb 9, 2011 7:18 AM
Hyundai, which has signed on as the official automotive partner for the ICC World Cup 2011, has big plans around the tournament. The carmaker has earmarked a budget of Rs 200 crore over the next five years.
Gopal Sathe Feb 9, 2011 7:05 AM
A traditionally offline business like Bajaj Allianz is showing the way to successfully straddle the digital medium with a well-thought out plan.
Gopal Sathe Feb 8, 2011 7:25 AM
Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.
Gopal Sathe Feb 7, 2011 7:31 AM
Companies that go beyond buzzwords and really understand how to use digital stand to make huge gains...
Gopal Sathe Feb 5, 2011 7:10 AM
Mobile media and enterprise communications provider ValueFirst gains Rs 700 million in funding to push acquisitions before a planned 2012 IPO.
Gopal Sathe Feb 2, 2011 7:47 AM
While the retail sector in India takes its first steps towards becoming an organised area for commerce, digital retailers are coming in as well and seem to have found ways to make the channel work.
Gopal Sathe Jan 31, 2011 7:26 AM
Piracy has long been cited as the reason why international players are not keen to enter digital content into the Indian marketplace. But publishers and distributors are realising that e-commerce built around digital content can build new audiences and provide an alternative to piracy.
Gopal Sathe Jan 31, 2011 7:23 AM
Blyk India’s Antii Ohrling, Tribal DDB’s Max Hegerman, Lintas Media Group’s Sudha Natrajan and BCWebWise’s Chhaya Balachandran Aiyer deliberate on what the youth seek from brands while interacting through digital media.
Gopal Sathe Jan 31, 2011 7:21 AM
The new generation of consumers are tough to convince, as the demand for brands has shifted from aspiration to answering how the brand fits into the life of the Generation 3.0 or as Jeroen Boschma, Chairman, Gadfly calls it, the Einstein generation.
Gopal Sathe Jan 31, 2011 7:12 AM
BharatMatrimony has launched a new app for Facebook, which allows users to play matchmaker for their friends as well. CEO M Janakiraman shares with e4m how the company has been innovating online in the last two years…
Gopal Sathe Jan 28, 2011 7:44 AM
With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.
Gopal Sathe Jan 27, 2011 8:10 AM
Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.
Gopal Sathe Jan 27, 2011 7:33 AM
Bharat Matrimony has created a virtual wife, get to know her at biwihotohaisi.com. The website, developed in partnership with WebChutney, hopes to build brand engagement with prospective bridegrooms.
Gopal Sathe Jan 19, 2011 7:31 AM
Dow Jones has introduced J2ME, a WSJ India apps for Blackberry. The company plans to introduce more versions of the apps until the end result is platform agnostic, and tells us why they feel that the digital platform is due to grow rapidly over 2011.
Gopal Sathe Dec 20, 2010 7:36 AM
Bangalore-based startup Notion Ink finally puts the much delayed Adam tablet on sale. The device, which is priced a tad lower than the iPad, is a standout product from an Indian manufacturer, which aims to compete with Apple and Samsung not by offering a low price, but by providing a user experience and device engineering at a quality that matches the global leaders. The launch has not been without controversy, however, and CEO Rohan Shravan defends his company’s decision to keep things under wraps even as it starts to sell the tablet.
Gopal Sathe Dec 20, 2010 7:35 AM
Think Design, a young design startup, has been founded by three ex-NID students who saw the need for proper industrial design, UI design and mobile app design standards in the Indian market. The young company already has major clients like Microsoft, Whirlpool and Godrej under its belt, along with international clients from around the world.
Gopal Sathe Dec 17, 2010 8:41 AM
Dealivore is the latest entrant in the social buying market. The sector has been flooded by Groupon clones in the last one year, but Dealivore MD Satish Madhira talks about how they are trying to consciously adapt the business model to better suit Indian markets, and also the fast growth they have seen the viral effects of Facebook.
Gopal Sathe Dec 13, 2010 7:33 AM
HP has launched the DreamScreen in India, a budget touchscreen computer to enable everyone to access the Internet. Built around a variety of apps by various service providers, the company hopes the device will encourage adoption of PCs and increase the number of users actively on the Internet. Is Rs 20,000 a reasonable figure and can HP succeed where so many others have failed?
Gopal Sathe Dec 13, 2010 7:31 AM
A group of school students in Karnataka have started a website to share past test papers for free over the Internet. They are running the site to help other students like them who might have had difficulty in finding question papers for exams that they need to sit for. By providing a single database with papers from different exams around the country, they hope to help other students too.
Gopal Sathe Dec 10, 2010 9:11 AM
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