Authors
Gaming is fast becoming the new ‘new media’ as the audience profile diversifies and expands. And for brands that want to be seen as innovative and fun, it’s a natural fit, but there are still problems preventing this from happening in India. A look at the challenges...
Gopal Sathe May 4, 2011 9:09 AM
Digital companies often get the short shrift for using traditional advertising. But Kartik Jain, Head of Marketing for ICICI Lombard, feels brands must go wherever the customer is, and feedback made possible through digital allows them to make informed choices about this...
Gopal Sathe Apr 28, 2011 8:52 AM
Mobile advertising is growing fast and will be critical for brands to reach out to people in a personal way. Here we look at the top tips that all marketers must keep in mind for the medium and the mistakes to avoid…
Gopal Sathe Apr 27, 2011 8:34 AM
Video ads on the Internet are now the norm, coming in a variety of formats, but there are some pitfalls to avoid, which marketers need to be aware of. Here we list the three most common ones…
Gopal Sathe Apr 25, 2011 8:31 AM
The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?
Gopal Sathe Apr 13, 2011 8:46 AM
Getting on to social is a must today, but not everyone knows how to use it well. exchange4media talks to industry experts to find out where brands go wrong on Facebook today.
Gopal Sathe Apr 8, 2011 9:09 AM
Only a small percentage of the firms that generate transactional messages take advantages of new technology that allows custom, contextualised communication of marketing with each individual.
Gopal Sathe Apr 4, 2011 9:23 AM
To stand out and do something different, online offers a unique channel to the sports brands. For brands like Adidas and Puma, going online for the ICC Cricket World Cup 2011 was a big hit.
Gopal Sathe Apr 4, 2011 9:08 AM
Digital has changed the way brands engage with customers. The exceptional growth of digital advertising last year was not a one-off thing, and the medium will continue to attract brands and marketers, says Neil Hudspeth, Regional Digital Director - Asia Pacific, Leo Burnett.
Gopal Sathe Mar 31, 2011 12:42 PM
Facebook has rolled out a new Questions feature, which lets people set up multiple choice questions easily without any third party application.
Gopal Sathe Mar 31, 2011 8:59 AM
Started by two IIT-IIM alums, Brand and Me hopes to become the latest brand engagement platform, by bundling together quizzing, social connect and brand engagement into one package. Founder Surjendu Kuila talked to exchange4media to explain how it all will come together.
Gopal Sathe Mar 30, 2011 8:46 AM
Quality of service and dependability will be the major drivers of e-commerce, says Star CJ CEO Paritosh Joshi, adding, companies should focus on getting the basics right instead of looking at differentiation and segmentation.
Gopal Sathe Mar 29, 2011 9:44 AM
Experts say that the future of television lies in two stages of digital – first the proposed switch to a digital signal from analog, and then a switch to Internet-based delivery of content.
Gopal Sathe Mar 24, 2011 9:13 AM
CASBAA Deputy CEO John Medeiros talks to exchange4media about the changing nature of television in an increasingly digital age, and how developments like video on demand and digital video recorders are forcing people to rethink the business model for television.
Gopal Sathe Mar 24, 2011 9:13 AM
Yahoo has revealed several new ad formats, which the company hopes will bring new creative direction to display advertising. Nitin Mathur, Senior Director Marketing, Yahoo, speaks exclusively to e4m...
Gopal Sathe Mar 22, 2011 1:03 PM
E-commerce comes with unique issues of customer satisfaction. How do the companies keep on top of the problem and ensure that customers remain happy?
Gopal Sathe Mar 22, 2011 9:38 AM
Mobile social networks like RockeTalk and Mig33 have made great headways into smaller towns and cities, and boast active communities. How can brands effectively use this channel for marketing and advertising? e4m explores…
Gopal Sathe Mar 22, 2011 8:55 AM
Dr Pragnya Ram was conferred the Hall of Fame Lifetime Achievement Award at the inaugural IPRCC Awards 2011. Hanmer MSL’s Sunil Gautam was declared PR Professional of the Year, Roma Balwani of Mahindra was adjudged Corporate Communication Professional of the Year. PR Agency of the Year was Blue Lotus PR.
Gopal Sathe Mar 17, 2011 5:06 PM
IMRB will be installing a toolbar in browsers to monitor Internet use. Will this new measure become the universal currency for digital? Experts are divided on this…
Gopal Sathe Mar 14, 2011 8:30 AM
How do we blend creativity with technology? The combination of these two factors is what will unlock the potential and earning capacity of advertising on the web. Gopal Sathe delves into it...
Gopal Sathe Mar 12, 2011 7:03 AM
comScore reports a 19 per cent shift away from email on the web, but email marketing firms say that this represents a shift to mobile… e4m finds out.
Gopal Sathe Mar 11, 2011 11:39 AM
Building a successful e-commerce company means focusing on the core competency. To bring this about, outsourcing functions like logistics is key.
Gopal Sathe Mar 11, 2011 8:33 AM
Snapdeal and dozens of other deal sites have flooded the market, but the detractors are already in place and new models are starting to come up. e4m delves into the space…
Gopal Sathe Mar 9, 2011 3:32 PM
Myntra.com CEO Mukesh Bansal speaks to e4m about the company’s tie-up with Nike and how they are investing in mass media to reach out to new audiences.
Gopal Sathe Mar 9, 2011 7:41 AM
Indiatimes Director - Telecom Ajay Vaishnavi reveals that millions of users have already subscribed to the company’s services as the World Cup journey begins.
Gopal Sathe Mar 7, 2011 7:33 AM
Social media can be a powerful tool for CSR outreach, as UNICEF has discovered with their ‘Awaaz Do’ campaign created by O&M, which seeks to spread awareness of the Right to Education.
Gopal Sathe Mar 5, 2011 7:27 AM
Nitin Mathur, Senior Director – Marketing, Yahoo!, talks to e4m about how their partnership with the ICC World Cup has exceeded expectations in traffic, and how the site has benefited from the tie-up.
Gopal Sathe Mar 3, 2011 7:30 AM
The FMCG sector is one where online participation, despite early enthusiasm, is still limited to brand advertising. However, marketing goes beyond just that, and Capital Foods shares their recipe for a strong online presence with exchange4media.
Gopal Sathe Mar 2, 2011 7:32 AM
Freemium models built around microtransactions have a lot of potential, and not just in games, but who’s on board?
Gopal Sathe Feb 28, 2011 1:03 PM
Fashion and You CEO Pearl Uppal talks to e4m about the tie-up with Lakme Fashion Week and how the company has been innovating to be one of the biggest brands in online apparel retail.
Gopal Sathe Feb 24, 2011 8:49 AM
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