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The internet makes it impossible to hide negative responses to your brand. For brands, social media is an opportunity to convert negative into positive, but a carefully thought out approach is called for.
Gopal Sathe Jun 14, 2011 8:39 AM
Social media companies are getting astronomical valuations – but are we headed towards a bubble and a bust like the 90s?
Gopal Sathe Jun 9, 2011 9:41 AM
For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on television this year.
Gopal Sathe Jun 8, 2011 12:25 PM
Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?
Gopal Sathe Jun 6, 2011 8:42 AM
Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa.
Gopal Sathe Jun 3, 2011 2:49 PM
SMS Gupshup reportedly crossing 45 million users shows that SMS is still a viable tool for brands looking to reach a large audience.
Gopal Sathe Jun 1, 2011 8:06 AM
ApnaCircle founder Yogesh Bansal talks about how the company has invested heavily in marketing to help it take on market leader LinkedIn.
Gopal Sathe May 31, 2011 9:13 AM
UTV Interactive’s Sameer Pitalwalla talks to exchange4media about the way UTV Interactive is engaging with digital media...
Gopal Sathe May 31, 2011 9:02 AM
Tata Elxsi has created an ‘ePuppet’ technology that allows them to carry out real time 3D animation, thus enabling companies to have animated brand mascots talking to a live audience.
Gopal Sathe May 31, 2011 8:58 AM
Apparel maker Blackberrys says that while digital is a good tool for building a long term relationship with clients, it still lacks the power that television and OOH provide for building a larger than life brand.
Gopal Sathe May 30, 2011 8:14 AM
Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.
Gopal Sathe May 26, 2011 4:36 PM
Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…
Gopal Sathe May 26, 2011 8:26 AM
Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh revenue stream for the organisations as they attract separate advertising. But is there actual demand for such products?
Gopal Sathe May 25, 2011 12:16 PM
Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in which Incanus has been able to use networks like LinkedIn, Twitter and Facebook.
Gopal Sathe May 24, 2011 8:22 AM
Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...
Gopal Sathe May 24, 2011 8:17 AM
For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He shares with e4m how Samsung has been using social media to its advantage...
Gopal Sathe May 24, 2011 8:10 AM
While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of Yebhi.com, insists that the best results come from word of mouth of happy buyers.
Gopal Sathe May 23, 2011 8:20 AM
MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.
Gopal Sathe May 20, 2011 12:44 PM
Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.
Gopal Sathe May 19, 2011 8:53 AM
Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.
Gopal Sathe May 17, 2011 9:39 AM
Are brands really engaging with social media, or are they just spending money to build up likes and fans, which don’t translate into any actual benefit to the company’s bottom line?
Gopal Sathe May 12, 2011 9:30 AM
Telecom major Aircel is in the process of reviewing its creative business. The presentations will begin mid-May 2011.
Gopal Sathe May 11, 2011 9:46 AM
After print and TV, Beetel dabbles in digital media. Company CEO Vinod Sawhny speaks to exchange4media.
Gopal Sathe May 10, 2011 8:57 AM
Just creating a Facebook page and setting up the ‘like’ button is only the first step; there are three very important things that all fashion brands have to take into account when planning their presence on Facebook...
Gopal Sathe May 9, 2011 1:05 PM
How can brands use the digital medium to effectively move the needle on their profits? According to Elisa Steele, CMO Yahoo, we need to go beyond this question, and look beyond RoI to make the most out of digital, and paradoxically, get a better RoI.
Gopal Sathe May 9, 2011 8:43 AM
Business support services provider EdenRed has created a free cricket game to align with the brand proposition of making life easier as a stress buster offering. With this, the company got online impressions worth a spend of Rs 12 million, but for only a fraction of the cost.
Gopal Sathe May 6, 2011 1:02 PM
The way that we plan marketing on the Internet needs to change, argues Savio Fernandes, Chief Sales Officer, Rediff, and adds, we need to start looking at it as a reach medium, one which will match television over the next five years.
Gopal Sathe May 6, 2011 12:49 PM
With Indiatimes and Rediff entering the daily deals business and Info Edge investing in MyDala, while GroupOn looking to invest strategically in their India office, what’s the deal with the daily deals businesses?
Gopal Sathe May 6, 2011 8:19 AM
The growth of digital can only continue at its present rate, feels the top management of Digitas in London and in India. There is a strong appetite for new and innovative advertising in the country, and the spending proves this.
Gopal Sathe May 5, 2011 8:35 AM
Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks to exchange4media about the genesis and early reaction to the campaign.
Gopal Sathe May 4, 2011 12:19 PM
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